Knack 2

Sep 10

Sep 10

It Only Does Family Togetherness

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

Hi everyone,

Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.

I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.

We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…


Peter Dille

Add Your Own

oGGe45 said:

September 10th, 12:33 pm

That was amazing!! I love all the new ps3 ads! Good job Sony!! Really good job!

dragonmagician said:

September 10th, 12:33 pm

Good, but wish it was a little longer. So now we have one for:
– Price: $299
– PS Network
– Family

Looking forward to the movie and game ones.

macbelonwu10 said:

September 10th, 12:34 pm

Great marketing Sony, they are finally getting it right, not every consumer are hardcore gamers e.g my wife..bring this to the uk.

Brapp347 said:

September 10th, 12:35 pm


Enforcer_X said:

September 10th, 12:35 pm

Love these ads!
Although I would forgo some PS3 time to play on/with that fire breathing water spitting contraption.
Sackboy is safer though! =)

quiomar01 said:

September 10th, 12:35 pm

3 commercials and all of them entertaining. Glad LBP is getting more spotlight past launch in a commercial.

Garconis said:

September 10th, 12:36 pm


I totally agree, these should be on the PlayStation Network for download. They already have another series of ad campagins there. I would love to see these as well.

Ejsponge61 said:

September 10th, 12:36 pm

Love it, more please.

hife said:

September 10th, 12:38 pm

Terrific commercial… let’s hope no African nations claim to be offended by this one.

Aggie_CEO said:

September 10th, 12:39 pm

Nice…now can you guys put it on youtube so I can share it on facebook….Viddler doesnt play straight from the page on facebook and people are too lazy to click a link…lol


September 10th, 12:39 pm

wow.. looks like the 360 has some competition. keep the goods going guys.

firm3demon said:

September 10th, 12:39 pm

I love my Apple toys (of which I have many) but their ads tend to be too mean spirited to be funny.

These ads are just funny! What’s more, the humour isn’t lost by directly poking fun at anyone.

Tagan55 said:

September 10th, 12:40 pm

these ads are some of the best i have seen, Sony you should do this with every big game release ex-gow3, gran turismo, mag would really get them known to casual gamers.

CeEyAh said:

September 10th, 12:41 pm

that’s hot

SomberResplend said:

September 10th, 12:41 pm

Great Ads! Keep up the good work.

Agent_Clutch said:

September 10th, 12:42 pm

It does everything except send out emails and properly merge underground accounts to PSN accounts go figure!!!!

pudgenet said:

September 10th, 12:43 pm

Not to be Buzzkill McGee, but that commercial was sorta funny, but even more creepy than funny. A turnoff.

uns33n_H3R0 said:

September 10th, 12:43 pm

HA! I love these commercials.

Carl-G said:

September 10th, 12:44 pm

LOVED IT! :D Good one. I’m glad you showed LBP in the Ad to. Do a Killzone 2 one soon? :P


September 10th, 12:45 pm

It only does everything…except allow users to play Uncharted since it ALWAYS freezes up at the same cut scene……

GGCAN said:

September 10th, 12:47 pm

Love the ad Peter !

Actually just talked 2 of my friends into buying one since the Slim came out.

They’re loving it so far.

Keep those ads coming.

ProSoldier14 said:

September 10th, 12:47 pm

Lol! That’s a funny ad, keep it up!

CASHviLLe_615 said:

September 10th, 12:48 pm

sony you are the king of gaming, keep it coming baby.

typikal82 said:

September 10th, 12:49 pm

Irish people are offended by the McGee comment!

Tratious said:

September 10th, 12:49 pm

I like the new ads
this are hilarious great job sony

CASHviLLe_615 said:

September 10th, 12:50 pm

i played .. uncharted for 5 hours today, i never froze? why you xbox fangirls spreadig this fake rumours!!

cell989 said:

September 10th, 12:51 pm

Lol now that a good commercial if I ever saw one.

firm3demon said:

September 10th, 12:51 pm

One more thing; these are SO much better than what we’re getting in the UK.

SteveO1683 said:

September 10th, 12:52 pm

Nice Ads.

Neil said:

September 10th, 12:52 pm

Great ad. You guys should film a behind the scenes video. It’d be funny to see how these ideas came about from meetings to the set.

Tagan55 said:

September 10th, 12:52 pm

at 76 its not a rumor, some people are experience some aren’t but either way naughty dog plan to fix it.


September 10th, 12:53 pm



September 10th, 12:54 pm


CASHviLLe_615 said:

September 10th, 12:56 pm

sooper wusup bro i saw you on ps home this morning… remember? but yeah mine never does, and i have 60g launch lol the one that got sony almost bankrupt.. lol love the commercial tho

JakeSkate said:

September 10th, 1:00 pm


KazeEternal said:

September 10th, 1:01 pm

It only does everything except play PS2 games, run linux, and give you firmware updates that are useful.

Look I like this new campaign… not as much as Universe of Entertainment, but a little more than the original PS1 greatest hits campaign (which I also liked). However it is time your firmware division get its butt in gear and truly give us EVERYTHING. Otherwise these commercials are just a flat out lie. Every PS3 owner I hear who is asked about the new Slim and the price tag they quote the commercial “It Does Everything”, but quickly round that statement off with “except play PS2 games and give you useful firmware updates”.

We’ve seen some useful updates over the years, but 3.00 (PS3) and 6.00 (PSP) with some of their precursor updates have been…. leaving something to be desired. This removal of features is simply ruining the systems reputation among the X360 and PS3 supports alike. “Please hang up and try again”

lunlunqq said:

September 10th, 1:02 pm

Nice one. Made me LOL. :D

CASHviLLe_615 said:

September 10th, 1:02 pm

if you want to play ps2 games on your ps3 so bad why didn’t you buy ps3 from launch? you can buy mine original 60g for 890 $$$

Anubis80 said:

September 10th, 1:06 pm

LOL! Now thats funny! Great ad Sony!

ChocoDK said:

September 10th, 1:07 pm

I liked the first two ads better but this one was alright.

The family setting kind of reminded me of the Fallout 3 E3 trailer shown in 2008.

TheGuardianFID said:

September 10th, 1:08 pm

LOL, that was awesome!!! :D

DonnyG said:

September 10th, 1:09 pm


HouseMorton said:

September 10th, 1:09 pm

lol @ It only does everything except play PS2 games, run linux, and give you firmware updates that are useful.
That should be in the fine print on the commercial.

Top_Shelf said:

September 10th, 1:10 pm

wow. these new ads have really changed dramatically from the old ones and it’s oh so much better IMHO. Keep up the great work.

lmike1234 said:

September 10th, 1:10 pm

The new adds are pretty sweet..
Keep’em Comin!

ghamdikh1 said:

September 10th, 1:15 pm


SpitFireAce said:

September 10th, 1:15 pm

That guy stole the dudes wife thats just wrong.But funny lol

Jeigh said:

September 10th, 1:16 pm

I was wondering if you guys had forgot the funny, but right there at the end, you did it again! Actually, when I see the preview image, I was already laughing. So, Sony will be kidnapping families and torturing them with puppies, PS3s and HDTVs, eh? Would you please kidnap me. XD

walnoj said:

September 10th, 1:18 pm

Absolutely fantastic ad.

yellowdart46 said:

September 10th, 1:19 pm

You know I love the new ads. Comedy is the way to go. I even love the Madden Ads for Sony over Microsoft’s. They are just so darn funny.

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