Hi everyone,
Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic.
I mentioned on my initial post that we have a huge campaign designed to show “Everything” the PS3 can do. And since you’re all PlayStation’s biggest fans, we’ll be debuting each one here first. Our next spot features Kevin Butler helping a desperate father connect with his kids by finding the best family-friendly entertainment. The ad is also timed to support the new “Game of the Year” edition of LittleBigPlanet, which shipped this week. The new edition of LBP includes everything from the first game plus more than $30 of bonus content, new levels and free downloadable content packs.
We hope you like this next installment of the campaign as much as you enjoyed the first two spots. Lots more coming, including ads that feature some of our biggest games like UNCHARTED 2: Among Thieves and Ratchet & Clank Future: A Crack in Time. You’ll be hearing plenty more from me and Kevin Butler very soon…
Enjoy,
SWEET JESUS these commercials are hilarious. Keep it up Sony! Can’t wait for more!
Peter Dille, whoever came up with the idea for these new commercials, give them a pay raise.
These are some of the best PlayStation ads Sony have ever made in its history. Sony finally hit the nail on the head with these ads, and we love them. Keep it up please.
Everyone in the marketing department agreed with your suggestion. Keep you posted on how that works out…