Hi everyone! October 1st is nearly here and we’re extremely excited to have you experience the PSPgo first hand very soon. As most of you already know, the PSPgo is the smallest and mightiest PSP system yet and features 16GB of internal memory, as well as expandable storage to handle multiple applications – games, videos, photos, music, Internet and more. Designed specifically for those who don’t want to carry around physical discs, PSPgo offers the same rich and immersive gaming and entertainment experience as the PSP-3000 system, but in a smaller form-factor with sliding display panel. With over 225 games and thousands of pieces of digital content available (with more games and movies launching every week), you’ll see why the PSPgo is, without a doubt, the best digital portable experience.
We’ve seen a tremendous response to the “It Only Does Everything” campaign for the PS3 and with the launch of PSPgo just days away, we wanted to give you a first look at a new dedicated marketing campaign focusing on the PSPgo system. We’ve created a robust TV, print and digital campaign to show off this digital portable experience, and support the best lineup of content available on any handheld system. Digital games such as Gran Turismo, LittleBigPlanet and SOCOM Fireteam Bravo 3 are only possible on the PSPgo – no other digital handheld can support the depth of gameplay and graphical richness inherent to these titles.
We’ve once again partnered with Deutsch LA to create a new PSPgo spot with the tagline, “Its go time”. Starting today, you’ll see TV spots running through the holiday season. For a sneak peek on what’s debuting during tonight’s Monday Night Football matchup between the Carolina Panthers and Dallas Cowboys game, check out the video below.
From digital gaming, movies and TV shows, to built-in wireless LAN and Bluetooth, to Skype and Remote play, PSPgo offers a complete, digital entertainment experience. With the sheer amount of games and entertainment content arriving on the PlayStation Store, PSPgo owners will get to enjoy the very best digital handheld experience.
Looking forward to hearing your feedback. Be sure to pick up a PSPgo on October 1st and enjoy the newest addition to the PSP platform!