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Oct 07

Oct 07

NBA 2K10 New Demo and Features

Ronnie Singh's Avatar Posted by

Sr. Community Manager, 2K Games

Hey NBA 2K fans,

My name is Ronnie and I am the Community Manager here at 2K Sports. Many of you know me as Ronnie2K. I am the guy that gets to take part in the ridiculous stunts that we pull off here at 2K Sports. I attend all the athlete motion capture sessions (my buddy Andre Iguodala), put on events for fans across the country (Alex Ovechkin greeting fans from a Zamboni in the heart of Manhattan), interview the brightest stars that represent our company (shout out to James White, expecting a big year out of you sir!), and bring together and distribute the most exclusive 2K Sports swag. Being a huge basketball player in my time and getting to work for the best NBA simulation on this planet is truly out of this world. Do I really get paid for this stuff? But don’t get me wrong, I am the guy that’s just like any of you: a huge fan of our video games and our company and I want to give you guys a voice here at 2K Sports. Feel free at anytime to drop me a line, ask a question, or challenge me to a game. I am a pretty challenging NBA 2K10 match-up if I do say so myself.

I wanted to discuss why NBA 2K10 is going to be the most realistic, simulation basketball experience to date. Our team has added all-new gameplay components, out-of-this-world graphics, even more realistic Signature Style animations, all-new presentation elements, and an unrivalled online system. The demo for PlayStation 3 will be out October 8th 15th. It will feature a one quarter match-up between last year’s NBA Finals opponents: pitting the Orlando Magic at the Los Angeles Lakers.

NBA 2K10 Kobe

You will get four of the most intense game play minutes to become familiar with the game and get a taste of why NBA 2K10 will be unrivaled in the basketball arena. It still amazes me how all ten of the players on the court match their real life counterparts, both physically and in their tendencies. I probably shouldn’t be surprised after watching all the development team’s motion capture efforts from the past few months. It is no surprise that the game’s artificial intelligence is more intelligent than ever and will give you the freedom to have complete control of the actual outcome and actions of your player and match-up. This season you won’t just play the NBA, you’ll TAKE OVER.

I also want to take the opportunity to explain modes that you won’t see in the demo, but are among the finest features within the full game that hits stores everywhere October 6th. My favorite one is the new NBA Today integration. My biggest gripe over the years is that when it came to commentary, presentation, and overlays, a regular exhibition game was happening in a vacuum. There was nothing “real” about it. It was a fantasy matchup that had no real-world context and no impact. I had the pleasure of meeting both Kevin Harlan and Clark Kellogg and talked to them about this issue. It amazed me how deep their knowledge of the game was and how we didn’t capture that fully before. They could talk about what was happening in that particular game and they could talk about what happened last season. That was pretty much it.

NBA 2K10 Eastern Conf

Now that your game and the NBA are in sync, the door is thrown open for dynamic commentary that’s based on what’s really happening in the real NBA. During the action, the play-by-play commentary is interspersed with real-life facts that touch on how the players and teams are doing during the season and how they played in their last outing. We spent hours recording thousands of lines of audio with Kevin & Clark, so that in game they can discuss a team’s previous real life win or loss, and what the determining factors were in that game. The commentary and presentation will constantly be changing throughout the season to coincide with the real league and transition from pre-season to regular season, and finally, to the postseason based on what is happening in real life.

Obviously with no previous game context going into the demo game, there is no audio in the demo, but something that you should look for in the full version of NBA 2K10 that will bring your experience to a new level. Another great mode is My Player. You will get to build a budding NBA player and make a ton of decisions in his career that will influence him in his transformation to potential star. You will get to create and customize your player, both in terms of looks and play style, put him through intense drills to increase his skills and attributes, and play in games where he must fit within the team flow, while completing both Offensive and Defensive objectives and achieving career milestones. Doing so will put him on course to becoming the next icon in the NBA. In brief, My Player brings role-playing to basketball and allows you to create any type of player at any position. Should be great fun to see what you guys come up with!

NBA 2K10 Vitals

I am looking forward to how impressive I can make my 6’7” Athletic Small Forward that I built in the pre-release NBA 2K10: Draft Combine. I hope many of you got an early start on your career by grabbing the Draft Combine SKU. You will only get to take part in the NBA Draft if you work hard and go through the Combine. It’s available to download from the PlayStation Store if you want that early boost. I am partial to those two features because a career mode and realistic commentary/presentation have been my biggest gripes over my ten years playing NBA 2K basketball, but there are so many more cool features I didn’t even get into in NBA 2K10. Feel free to drop a question if you have one below. But grab the demo on October 8th 15th and make sure to get your copy of NBA 2K10!

– Ronnie

Add Your Own

DoubleB15 said:

October 7th, 6:04 pm

4. how about starting your own franchise/association by BUILDING YOUR OWN ARENA? Get a team together, attract fans, make money out of them fans, sell teamgear, etc !! what i REALLY REALLY REALLY looking forward to?? –> having a story mode during your association !! keeping your players happy with minutes and roles is good, but i think as being some kind of manager of your team, you should have situations with the team. for instance, your starplayer doesn’t agree with a situation and comes into your office. he explains you the problem, and you as a manager have like three options to choose from, each with a different outcome? wouldn’t that be great? : ) in that way, you can keep your players satisfied, angry, or whatever.. Also situations as adding merchandise, creasing ticketprices, etc…

5. Thanks for the draft combine btw! ; )
i got a question about this… Once you finished your “My player” mode, is it possible to get your player on the team to start an association with?

DoubleB15 said:

October 7th, 6:05 pm

6. great idea by adding your own music, now try to get that for PS3-users as myself! ; )

Hope to hear from you soon Ronnie, en keep up the great (not good, but great) work, we really appreciate! NBA Live what? ; )

Greetz from Ghent, Belgium,


DoubleB15 said:

October 7th, 6:05 pm

6. great idea by adding your own music, now try to get that for PS3-users as myself! ; )

Hope to hear from you soon Ronnie, en keep up the great (not good, but great) work, we really appreciate! NBA Live what? ; )

Greetz from Belgium,


Keysersoze10033 said:

October 7th, 6:07 pm

ROnnie, this demo should’ve been out last week bro. Anyway, I have the game and it is great as usual. The only issue I have is that the defense needs to be improved.

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 7th, 6:22 pm

    I don\’t disagree. Like I said, last year it was three weeks before. Just one of those things.

Keysersoze10033 said:

October 7th, 6:12 pm

Hey Ronnie,

Is there a reason why the FT shooting with the motion controller was taken off? My friends and I loved that part of the game and it taken away in 2k8. Please put the feature back.

Keysersoze10033 said:

October 7th, 6:32 pm


Before I forget, please patch the amount of Alley-oops the computer attemps. I am not lying, I have seen close to 10-12 Alley-oops in a single game. Also, please improve the defense. I love to score, but I love to play defense and it seems like the computer ALWAYS finds a way to find the right guy in the post before the shot clock expires. I get really frustrated playing D in this game. I just got off work so I hope you can at least read this comment.

Keysersoze10033 said:

October 7th, 6:36 pm

Yay! i GOT A REPLY :). listen man, I am huge fan of the fanchise (since the first 2k to apper in the PS2) and will purchase this series until I retire my controller. I just feel like the defense takes a back seat. I wish I had time to spend in the 2k forums to add my feedback.

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:29 am

    I don\’t think the defense took a back seat this year. It\’s a huge step up from last year\’s lock down and you\’re totally in control this year. People can be stopped in the post now.

drdre74 said:

October 7th, 7:16 pm

Ronnie all i gotta say is dude you are one of the best repliers I’ve seen on this blog. You answer everything and i like that. You even reply to some of the Haters that bought Live lol! One thing though. The Game (rapper) cheated on his ranking last year lol! I got the game last year day one and people had a hard time getting games going online in 2k9 the first week or two but the Game had over 150 wins the day the game came out in the stores. Who was he playing to get so many wins when people couldn’t even get a match to start? I know stars get a copy before the public but come on there was no way anyone could catch him that first week. Oh yeah I got the trophy for beating a 2K staff member and i killed him by like 25 points. Make your staff step up their game lol!

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:33 am

    Thanks drdre, I appreciate the words.

    Yeah we monitored him before we knew it was The Game. That\’s how serious we take our leaderboard. But he does play legit. He somehow got a copy a day early he was telling us so that\’s how he\’s ahead.

    You need to come challenge me!

prytherce said:

October 7th, 7:30 pm

a couple of things,

1) i just wanted an honest answers as to why the demo for the ps3 was released so late it would have been nice to try it out before i bought it

2) i know its not super important but how about adding extra arenas for preseason,as im watching the lakers game in the honda center it would be cool if in the future you had some of the arenas featured during the preseason

also just want to say this is my first NBA 2k and im pretty satisfied just wish i could have already continued my draft combine player after paying $5 without all these server issues, but other than that great game

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:34 am

    1) I have spoken about this several times before in comments. If we could have addressed it earlier, there is no reason we wouldn\’t have.

    2) There are a ton new facilities between summer circuit and the D-League.

    The server will get ironed out and you\’ll enjoy My Player before too long.

CometsStar said:

October 7th, 7:53 pm

Ronnie first I’ve gotta say that the last time I picked up an NBA game was ’07. My expectations for this game were low, but those were blown out of the water instantly.

The work that you guys at Take2 put into the motion caputuring transfered amazingly to the game play. Players do exactly what you tell them to, even if you didn’t mean to do it.

Also to answer your question on the 1st page, i know what it is like marketing-wise vaguely because I have family that was in it for a while, and they just got back in too.

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:35 am

    Thanks Comets! Hope you continue to enjoy it and are like the many others that become a NBA 2K fan for life.

HoMachine said:

October 7th, 8:22 pm

Hi Ronnie,

My Player – PS3 – Import Issue…

So i bought the NBA2K10 DC… played it, made a character, finished the 6 games/drills then uploaded/saved before the actual 2k10 came out. now I bought the actual 2k10, and when I click on My Player > Continue, it says “There is no saved Data”… so…? I have to create a new guy with 2K10 again?…then i wasted my $5 & time spent on DC… OR maybe im not sure how the “continue” button works? OR would this be a problem due to the server being down and all?

I’m a big NBA 2K fan, since 2k6, and like you have it in your blog, 2K10 is by far is the best basketball game out there right now, and what really got to me was the My Player feature of 2K10 but it is not working right now T_T please help!


    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:40 am

    Have you tried doing this when the server is up? It can\’t download with the server being down.

prytherce said:

October 7th, 9:17 pm

just wanted to add that it would be super cool to have retro arenas like the forum or the old garden etc, just a thought…

ZeeZee said:

October 7th, 9:56 pm

Ronnie please smack the 3d artist who modeled David Lee’s head. It seems you guys just don’t care about the Knicks, most of the players’ models look exactly the same as last year. No tattoos for Wilson Chandler. Our team may sucks, but we have a big fan base. Show us some love!!!

B-ritt2010 said:

October 7th, 10:34 pm

Hey Ronnie will the Ps3 be getting custome arena music for nba 2k10 or is it just an xbox eclusive. I really want to know????

eazyp1 said:

October 7th, 11:06 pm

Hey Ron
I only got a ps2 :( and was wondering whether nba2k10 has the same features as on the ps3 and 360 ?

    Ronnie Singh's Avatar

    Ronnie Singh said:

    October 8th, 11:41 am

    It does not. It\’s a great title, but doesn\’t have Living Rosters and other things.

UsCoMmAnDeR said:

October 7th, 11:23 pm

Well since 2k was unable to provide us with a demo before the game came out I will not buy your game. I already bought live and it is an awesome game. You idiots need to stop being biased to the XBOX 3 FIX ME. Live is better than 2k anyways.

gastonly said:

October 7th, 11:28 pm

Hi Ronnie, I want to put a vote for inclusion of CUSTOM SOUNDTRACK/arena music in a future patch please.

Fabolous1earth said:

October 8th, 12:30 am

Wow Good Job Ronnie! I think ur like the most supportive person out of all the devs… you pretty much replied to everybody’s post or u answered their questions with other replies… Thanks a lot and Bravo to the 2K10… you guys did an amazing job

gustaverritcher said:

October 8th, 1:06 am

Hi Ronnie,

just wanna ask how to adjust “My Player” mode’s game play minutes?

I heard some players in other forum states that we must have Draft Combine first hand so we can adjust the game play minutes… is this real?

if this is real, then 2K10 sucks.

Waiting for your reply. Thanks.

rimbreaker1 said:

October 8th, 3:13 am

Why you guys from 2K dropping the demo so late?
I´m from Germany and i love the NBA 2K series, but i like to play a demo version of a game before i buy it.
So i don´t play the demo why the release of the full game in europe is on 9th october and i get my copy tomorrow.
On XBOX there is an demo available, why not on PS3?

Greetings from Germany, NBA 2K is GREAT ;D

Teknowledgee said:

October 8th, 7:14 am

why does the game downgrade to 720p? It has been a known issue, I assumed that would have been taken care of this year. when are you guys going to patch the problem?

Markmapa said:

October 8th, 8:18 am

Ronnie! Please get back to me here buddy Im going nuts! I understand online is glitchy for awhile and that doesn’t bother me because im patient enough to understand..

But ever since yesterdays roster update or whatever! My quick games freezes @ the T-Mobile lineups! Can you let me know if this is being looked into at least? I mean I can’t even play an offline feature it’s really bothering me. Thanks bud.

WackyWeedCreed said:

October 8th, 9:05 am

Got my copy!

2K respect. You have the best basketball game out there.

BigPoppaB said:

October 8th, 9:11 am

Ronnie2K,,, I’m currently a marketing graduate student in Toronto. I’m currently focused more so on the sports and event side of the industry, but a position in videogames would be a perfect fit. Sports videogames seems an even better fit.

Does 2K sports do any type of internship programs? I know it’s a long shot, but working in the video game industry has always been a dream of mine, but I don’t have any expertise on the programming/development side.

Do you have any advice for an up and comer like me?

BigPoppaB said:

October 8th, 9:12 am

(i should also add that I have American citizenship as well, so I’m not just limited to the great white north)

WackyWeedCreed said:

October 8th, 9:18 am

I’ve been having problems of freezing when I try to play online!

Help please!

yaybe_de said:

October 8th, 9:44 am

hi guys,

where the download im ps3 store?
I can’t find it

dime5150 said:

October 8th, 9:46 am

Presentation is such an important aspect to the realism of sports games. EA has forgotten that in so many of it’s games cough *madden* cough. I’ve been with 2K games since Dreamcast days. I’ve always appreciated the presentation aspects!

NBA 2K continues to amaze me every year. What kind of improvements have been made to presentation and how much weight does this aspect have in the games?

ZeeZee said:

October 8th, 11:10 am

Can’t connect to 2k server right now, 2:08pm eastern time.

mrCarter0608009 said:

October 8th, 11:28 am

thats cool

mrCarter0608009 said:

October 8th, 11:31 am

im pretty new at the ps3 && i cant fiqure out how to download demos .

mrCarter0608009 said:

October 8th, 11:32 am

im pretty new at ps3 & i dont see where to download demos?

J-L-E-E said:

October 8th, 11:50 am

This year the group of guys who I usually game with online decided it was time for a change from Live. Prompted by our fond recollections of the Dreamcast days, we all decided to buy 2K10. Big mistake.

The core group of us who play online are very busy and have to fit playing time in when we can. When we shell out money on a game, we expect it to work right out of the box. But now, developers can just push out a product to hit their target release date and then tell the poor saps who bought the unfinished work, “don’t worry, there’s a patch for that.” Now, glitchy game-play with slow-down, bugs and the lack of an online presence is accepted because hey, it should be fixed eventually.

The worst part about it is that gamers just sit back and take it. My friends and I actually had some time last night when we could all go online, but online was out. People on the boards were actually suggesting that people who have a problem with essentially paying $60 for what amounts to a beta version of a game whose online doesn’t work should “STFU” because it will be fixed. Probably.

I want my money back for this cheat of a gaming experience. Congratulations, you’ve just lost a customer for life.

xCagedKingx said:

October 8th, 3:23 pm

Ok, so I have a PS3 and a 360. And I buy all of my games on PS3 pretty much for the obvious reason that it’s considerably better than 360. So why in the world is there still not a demo on PS3? didn’t the game itself get dropped tuesday already… I always download both the 2K and the Live demo to make my decision. And if you compare live 360 to live PS3 you can see why I can’t buy your game until I see the DEMO ON PS3. So what’s going on with this???

Kareth96 said:

October 8th, 3:42 pm

I Just Got Done With All The 6/6 Games/Drills On Draft Combine What Do I Do Next?

StevenSSX said:

October 8th, 4:21 pm

Ahh – I wrote over 1,2500 characters so my post got deleted. Anyways,

I was just wondering:

1) How difficult is the final game (will it be easier to pull off quick moves and dekes compared to the Draft Combine demo)?

2) Are there jagged edges like in the Draft Combine demo on the PS3 version? This has been annoying me a bit. How do graphics compare to NBA 07 by Sony Corp.

3) Any easier controller layout? There are so many moves, and it is difficult executing them (also, sometimes the controls are delayed, like when you press the pass button before you recieve the ball, once you recieve it it is immediately released even if you stopped).

Thanks, and this game is pretty good from what I’ve seen.

ChaseHammerJ said:

October 8th, 4:31 pm

bah changed demo date to the 15th now

Taha said:

October 8th, 6:23 pm

I just have one question:

In 2k9 there was an exploit where if you pressed the steal button when the ball handler was driving to the rim, you’d strip him an unbelievable percentage, and then the ball would end up hitting the offensive player and going out of bounds. The worst was that sometimes the defensive player wouldn’t even be near the player and the game would just do a weird animation to have the defender catch up and strip the ball handler. Has this been fixed?

As a very competitive NBA 2k player, you don’t know how much that infuriated me. Especially against people who used the Lakers, because somehow Kobe, Fisher, Odom, Ariza all had amazing stripping capabilities.

kasamatzu said:

October 8th, 7:05 pm

Oh come on!! no demo yet, it suppose to be today!!

REALplaya1 said:

October 8th, 7:25 pm

Ireally cant believe that there is no nba2k10 demo this week, I waited all this time so I can play it.I want a basketball game now. so since I have played ea sports basketball game I guess that ill have to go buy that game. thanks 2k. Why would someone go buy a game that they cant even try. very upset.

Fman1257 said:

October 8th, 7:32 pm

It is dissapointing. Its too bad that most game developers support Microsoft over Sony, and as a result, one party has to suffer.

kasamatzu said:

October 8th, 7:37 pm

yeah…bad marketing!

Chunky_Lafunga said:

October 8th, 8:22 pm

Hey Ronnie…
Today I picked up NBA 2k10…great game. I played the demo on Xbox 360 and I thought the graphics were very smooth. Excited I picked up NBA 2k10 for PS3 and to my surprise there are so many jagged lines on the players, on the court and in the crowd. I was excited to play this game, but now I don’t even want to play it because these jaggies completely ruin the experience. So some questions for you is…Why did this happen? Can you fix it?
I have read your response to other questions and you say that you love the ps3…if this is the case why are the graphics of the game on PS3 not on par with the games graphics on Xbox?
Now I feel that I have wasted 80 dollars (yes I am from Canada), and I cannot even trade the PS3 version for the Xbox version……

gustaverritcher said:

October 8th, 8:44 pm


from post #26 and #42, you stated that you love playing game on PS3, but in the video you posted in facebook, the in-game video is actually from the Xbox 360.

Come on, let’s admit it… 2K just supports all the way for Xbox 360 and treat us PS3 gamers as nothing. We all know that.

MJonesc06 said:

October 8th, 10:59 pm

I Can’t Wait 2 Buy NBA 2K10. I’ve brought ever basketball game by you guys. I’m going to download the game as well.

CrAzzYY__KiDD said:

October 9th, 12:06 am

Hor v ronniw Singh it’s gurpreet singh here, ki haal chaal ain veere, punjabi pride way to go man !!! u rock !!! and i love this game thats all i gotta say !!! and i hope the issues get patched up sooner than later !!!! rock on !!!

Sat Sri Akal !!

NevilleTheGame said:

October 9th, 12:01 pm

let me know when they(sports developers) designed around the PS3. sports game this gen sucks compared to the Snes PS1 and PS2 days. Basketball games are too broken to pay full price so let me know when Gamestop has it used.

i like how thier denying the PS3 version isnt inferior which it is just a port. i mean R2 is the turbo button instead of R1. and i agree the lack of custom soundtrack is unacceptable.

HunterInc said:

October 9th, 1:04 pm

Hey Ronnie,

Dude, First of all props on answering all these questions..this is straight 2k support.
Ive been a huge fan since 2k7 came out, and I love 2k8 2k9 and 2k10 that i just picked up release day. I have one question for you man.
Why is there a lag on the Playstation Network and its super smooth on xbox Live? I always feel like I got to move a second in advance. This lag is most noticeable during free throws..

Please shed some light bro, I just want to play a smooth online game like i would play offline.

farhanlatif said:

October 9th, 5:01 pm

I need this game for PSP GO, I still can’t download it, I have been calling Sony every day since Tuesday. Please have a talk with them. I am playing it for PS3 but I want the PSP GO version as well so I can show it off to all my freinds. Thanks

NevilleTheGame said:

October 9th, 5:22 pm

thats my concern with this turbo system. i mean just like me, NBA players are in good shape plus the majority of gamers play 5 min quarters. so how in the hell players will get tired?

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