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Oct 07

NBA 2K10 New Demo and Features

Ronnie Singh's Avatar Posted by Sr. Community Manager, 2K Games

Hey NBA 2K fans,

My name is Ronnie and I am the Community Manager here at 2K Sports. Many of you know me as Ronnie2K. I am the guy that gets to take part in the ridiculous stunts that we pull off here at 2K Sports. I attend all the athlete motion capture sessions (my buddy Andre Iguodala), put on events for fans across the country (Alex Ovechkin greeting fans from a Zamboni in the heart of Manhattan), interview the brightest stars that represent our company (shout out to James White, expecting a big year out of you sir!), and bring together and distribute the most exclusive 2K Sports swag. Being a huge basketball player in my time and getting to work for the best NBA simulation on this planet is truly out of this world. Do I really get paid for this stuff? But don’t get me wrong, I am the guy that’s just like any of you: a huge fan of our video games and our company and I want to give you guys a voice here at 2K Sports. Feel free at anytime to drop me a line, ask a question, or challenge me to a game. I am a pretty challenging NBA 2K10 match-up if I do say so myself.

I wanted to discuss why NBA 2K10 is going to be the most realistic, simulation basketball experience to date. Our team has added all-new gameplay components, out-of-this-world graphics, even more realistic Signature Style animations, all-new presentation elements, and an unrivalled online system. The demo for PlayStation 3 will be out October 8th 15th. It will feature a one quarter match-up between last year’s NBA Finals opponents: pitting the Orlando Magic at the Los Angeles Lakers.

NBA 2K10 Kobe

You will get four of the most intense game play minutes to become familiar with the game and get a taste of why NBA 2K10 will be unrivaled in the basketball arena. It still amazes me how all ten of the players on the court match their real life counterparts, both physically and in their tendencies. I probably shouldn’t be surprised after watching all the development team’s motion capture efforts from the past few months. It is no surprise that the game’s artificial intelligence is more intelligent than ever and will give you the freedom to have complete control of the actual outcome and actions of your player and match-up. This season you won’t just play the NBA, you’ll TAKE OVER.

I also want to take the opportunity to explain modes that you won’t see in the demo, but are among the finest features within the full game that hits stores everywhere October 6th. My favorite one is the new NBA Today integration. My biggest gripe over the years is that when it came to commentary, presentation, and overlays, a regular exhibition game was happening in a vacuum. There was nothing “real” about it. It was a fantasy matchup that had no real-world context and no impact. I had the pleasure of meeting both Kevin Harlan and Clark Kellogg and talked to them about this issue. It amazed me how deep their knowledge of the game was and how we didn’t capture that fully before. They could talk about what was happening in that particular game and they could talk about what happened last season. That was pretty much it.

NBA 2K10 Eastern Conf

Now that your game and the NBA are in sync, the door is thrown open for dynamic commentary that’s based on what’s really happening in the real NBA. During the action, the play-by-play commentary is interspersed with real-life facts that touch on how the players and teams are doing during the season and how they played in their last outing. We spent hours recording thousands of lines of audio with Kevin & Clark, so that in game they can discuss a team’s previous real life win or loss, and what the determining factors were in that game. The commentary and presentation will constantly be changing throughout the season to coincide with the real league and transition from pre-season to regular season, and finally, to the postseason based on what is happening in real life.

Obviously with no previous game context going into the demo game, there is no audio in the demo, but something that you should look for in the full version of NBA 2K10 that will bring your experience to a new level. Another great mode is My Player. You will get to build a budding NBA player and make a ton of decisions in his career that will influence him in his transformation to potential star. You will get to create and customize your player, both in terms of looks and play style, put him through intense drills to increase his skills and attributes, and play in games where he must fit within the team flow, while completing both Offensive and Defensive objectives and achieving career milestones. Doing so will put him on course to becoming the next icon in the NBA. In brief, My Player brings role-playing to basketball and allows you to create any type of player at any position. Should be great fun to see what you guys come up with!

NBA 2K10 Vitals

I am looking forward to how impressive I can make my 6’7” Athletic Small Forward that I built in the pre-release NBA 2K10: Draft Combine. I hope many of you got an early start on your career by grabbing the Draft Combine SKU. You will only get to take part in the NBA Draft if you work hard and go through the Combine. It’s available to download from the PlayStation Store if you want that early boost. I am partial to those two features because a career mode and realistic commentary/presentation have been my biggest gripes over my ten years playing NBA 2K basketball, but there are so many more cool features I didn’t even get into in NBA 2K10. Feel free to drop a question if you have one below. But grab the demo on October 8th 15th and make sure to get your copy of NBA 2K10!

– Ronnie

Add Your Own

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HoMachine said:

October 10th, 8:50 am

Hi Ron,

The other My Player Problem is solve, it was due to server being down:P
new problem araise :(

I was drafted in on 1 round 16 pick by the Bulls.
However, during the first summer camp, they said i didnt make it for the bulls to resign me.
so i joined the Cavs. i made it through the training camp with the cav and didnt get cut.
Now i’m in the NBA season with the CAV, Here is the main problem…
3rd game I’m facing the Bulls, and i see myself on the bull’s team -_-“””
and because of that when i get sub in/out when the other “AI” me is subbed in i dont get to play for the cavs…
so there is 2 me “AI ME” and human me… and because AI me is on i cant play…
please investigate :)


SpoiledBroccoli5 said:

October 11th, 8:45 am

Hey Ron, I go to quick game, then select ranked. I win/lose the game then check my stats and I’m 0-0 on the leaderboards. Why??

NevilleTheGame said:

October 11th, 6:44 pm

why doesnt My player have Playstation Eye support. created player sucks in 2K games.


October 11th, 9:27 pm


Filth_Flannigan said:

October 14th, 9:47 am

Sorry 2k Sports. This Demo is too little too late. I went with NBA Live 10 and am convinced I am never looking back (after buying 2k Basketball games the past 5 years). After the 360 has had the demo for nearly a month, the PS3 is still waiting, and I am not.

Once NBA 2k10 released, I would have loved to have been able to try out a demo to see what it was like. Then it did release, and I heard about the bad framerate in specific arenas and with specific cameras, as well as, laggy online play ONCE AGAIN.

There was just no way I could spend $60 on the PS3 version of this game considering I didn’t get to try it out on my own. The impressions from users WHO DID buy it, weren’t enought to make me buy it considering the issues the game has now (and I realize will be patched).

So I went with NBA Live 10 and I am so glad I did. Such a great, fresh, NBA Experience. I was getting stale of 2k Sports game engine (which has been reused year after year) and Live gave me something new.

I learned all of this about Live by simply playing the Live PS3 Demo, which was on the PSN Store 2 weeks before Live came out.

Filth_Flannigan said:

October 14th, 10:04 am

Sorry, one more thing. I see several questions about why the demo for PS3 is late, but I still do not see an answer. I saw where you stated:

“It’s not something we enjoy (in terms of timing). It’s just one of those freak occurrences this year. Last year, the demo was out 3 weeks in advance so…”

You still never answered why the demo was late. Was this a Sony thing were you submitted the demo for approval weeks ago and Sony hasn’t put it on the store. OR were you late submitting the demo and it is just now making it on the store.

I would just like to know. PS3 owners were very upset they didn’t get the Custom Arena Music (which was never really explained as well, only that “This is the first time it has been on 360”). This helped start the ridiculous “2kSports Favors the 360!” comments, but now we get the demo 10 days after the game releases, and this fuels those comments more!


ELGURU101 said:

October 14th, 4:24 pm

Does NBA TODAY feature gonna update rating of the players daily cuz if not u guys shud come up with a thing like nba live 360 that updates players everyday that is a great aspect.Its awsome if u can play with players if they hot in real life they shud be hot in the game

Vaegon said:

October 14th, 7:09 pm

I’m with Flannigan,

You’ve probably lost a ton of PS3 supporters, but you probably dont care because Microsoft has you stocked with exclusive cash.

Either way, frame rate issues, online lag, demo a week and a half after release(LOL) means no purchase for me and a ton of other people.

Live 10 is really a better game in terms of gameplay and that’s what most of us care about.

The ice rink that is the NBA 2K floors and players on strings days are over..

tbtoanch said:

October 15th, 7:32 am

Does anyone know how i can get rid of the 5 small vertical bars (i think they indicate where the selected player has the best possibility to score) near players name? I dont mean the stamina bar. Already turned off the name and stamina for more realistic gameplay but the 5 bars ruins it!

ELGURU101 said:

October 15th, 3:46 pm

Does NBA TODAY feature gonna update rating of the players daily cuz if not u guys shud come up with a thing like nba live 360 that updates players everyday that is a great aspect.Its awsome if u can play with players if they hot in real life they shud be hot in the game…….And when is the demo coming can i get a date cuz its the 15th now and still not out

ELGURU101 said:

October 15th, 3:47 pm

Does NBA TODAY feature gonna update rating of the players daily cuz if not u guys shud come up with a thing like nba live 360 that updates players everyday that is a great aspect.Its awsome if u can play with players if they hot in real life they shud be hot in the game………when is the game demo coming out like a date its the 15th and still hasnt come out

kidace said:

October 15th, 7:31 pm

hey ronnie some questions will have to break up
1.on the reply you gave the guy about the halftime show not being expanded yet is the stuff from 2k9 still there at halftime it shows the player of the half hitting shots or dunks then at the end of game same thing

kidace said:

October 15th, 7:38 pm

2.since you now replace the pic of kobe with yours would it eventually be able to say if you got traded or say if kobe came to my knicks at pregame when it says the nets are taking on kobe and the knicks instead of real pics it would show the ingame ver of me or kobe in the knick uniform anf then it would have a few ingame highlights instead of real pic that would add more playability to game since it would show the hottest star on the team at that time and ingame footage of him

kidace said:

October 15th, 7:47 pm

3.i still play college hoops 2k8 but the ncaa 10 looks good since it has cbs and espn prestation. now i dont know legal stuff but are you able to have say 2k11 regonize the draft class from 2k8 then i could playseason and then draft class i dont think you have done any copyright stuff because you are not using any ncaa stuff and it is regonize stuff from a former game alot of people still play college hoops i like it because if i do not make it to ncaa i may make nit if ea game has that then i may get it because the presentation looks great

gamicoulas said:

October 16th, 6:56 am

Any chance of the European store listing the Demo? and if so when are you planning to do so?

Frodo_Baggin said:

October 16th, 2:34 pm


I just bought NBA 2k10 from best buy on PS3 and I am looking at jaggies, jaggies, jaggies. Whats going on? I have a top of the line HD LCD TV TV and I tried on all resolutions.

THe xbox360 didnt have these in the store! I feel I have wasted my money. This is totally unexceptable.

Please refund my money, I will send you the copy!!!

iampahong said:

October 18th, 1:24 am

hey ronnie,

There seems to be a problem with the my player mode. After i finish a full season with my player, it always stops loading and i cant play with my player anymore even though a team already signed me. please look into this


cvilar said:

October 22nd, 11:21 am

Hello Ronnie.
I don’t know if you have already answered this (too many comments) but this morning I dropped $60 bucks for this game and its been nothing but one glitch after another. The opposing teams’ PG resseting himself behind the 3 point line after running halfway to the basket and the pregame rotating stadium lights turning on during regular game play; slowing the game to a crawl are two of the biggest glitches I’ve encountered so far. I’ve never had a complaint about the nba 2k series (buying it evey year since 03) but this is just not good. Please tell me that you guys have a fix for this. If so, when should we expect it? $60 is a lot of money to pay for a game that doesn’t seem to be complete. Thank you for your time.

cvilar said:

October 22nd, 11:21 am

By the wy, it’s for the PS3. Thanks again

cvilar said:

October 22nd, 11:23 am

By the way, I have a PS3 and I experienced the problems during the quick game mode. Thanks again for your time.

cvilar said:

October 22nd, 1:16 pm

I tried the game out again. It’s unplayable. How could you guys allow this game be sold knowing that it is so majorly screwed up? Justnoticed that it wouldn’t save won’t save some of my settings. To qoute Frodo_Baggin “Please refund my moey, I will send you the copy!!!”.

LiLBULKY_15 said:

October 23rd, 1:20 am

Why does tha game freeze in my player mode I’m in the finals and it freezes when I try to start the game. How can I fix that or will it be fixed in the patch? I feel like I’ve been cheated out of $60 bc I can’t play the game

khaat20 said:

October 26th, 8:58 pm

whats wrong with my player mode? please fix

Basketball00 said:

October 27th, 7:22 am

THIS NEEDS TO BE FIXED!! I’ve never come across a big name game with so many bugs and glitches. MY PLAYER MODE is almost completely broken in every possible way. I downloaded THE COMBINE from PSN and got a demo and a game out of the download. The game doesnt load THE COMBINE the DEMO for it does, so thanks for that aggravation. AFTER you spend 6 games in the combine dealing with whatever glitches you encounter, you get to pick a team to go to TRAINING CAMP go ahead and pick one IT DOESNT MATTER YOU ARE STUCK WITH THE TEAM YOU WERE PLAYING ON IN THE COMBINE GAME.

Basketball00 said:

October 27th, 7:24 am

I forgot to mention that you can not CHANGE SIMULATED GAME TIMES so in order to play the game with typical stats you have to play 12 min games, BUT YOU CANT CHANGE THE LENGTH OF THE PERIOD WITHOUT DOWNLOADING OR PURCHASING THE COMBINE!! OK NOW SIT BACK THERE MORE,

Basketball00 said:

October 27th, 7:26 am

and for some reason this blog wont let me post the rest of my comments FIX THIS GAME

cvilar said:

October 29th, 10:16 am

Surprise, surprise. Noticed yet another bug. 24 second clock doesn’t work on quick game mode. I still can’t believe you guys charged $60 for this. Next time, try testing the game thoroughly before (*) people out of money. When are you coming out with the band aid to fix all of the bugs?

Sportomatic75 said:

October 31st, 8:46 pm

Hey Ronnie. Will there be a default foul buzzer?

Sportomatic75 said:

October 31st, 8:58 pm

Hey Ronnie. Also will there be arena logos such as the madison square garden logo on the court?

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