God of War

Oct 23

Oct 23

It Only Does Great Games

Peter Dille's Avatar Posted by

Senior Vice President, Marketing & PlayStation Network

In just the few weeks since my last post, we’ve launched the amazing UNCHARTED 2: Among Thieves, we’ve unveiled the new 250GB PlayStation 3 and we’ve welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, PlayStation 3’s momentum just keeps building.

Since its introduction in 2002, the Ratchet & Clank franchise has become wildly popular, selling more than 16 million units worldwide and finding a permanent home on the “top ten favorites” lists of gamers everywhere. The latest and much anticipated installment, Ratchet & Clank Future: A Crack in Time, promises to deliver more of the signature humor and mind blowing weapons fans have come to expect while exploring the story behind Ratchet and Clank’s past and the key to their future.

While the game won’t be in stores until next Tuesday, critics are already starting to pour on the praise, touting that the latest Ratchet & Clank adventure looks like the “the best yet.” And just in time for its release, Kevin Butler is back to spotlight this incredible new addition to the Ratchet & Clank series.

In this commercial, Kevin serves as “Chief Weaponologist,” fielding a “Dear PlayStation” request from a mystery man working with an unidentified organization hoping to acquire the Ratchet & Clank weapons arsenal. The exchange leaves even the typically sharp-witted Kevin at a loss for words:

No question, we’ve got an unparalleled gaming line-up this year that includes “Only on PlayStation” experiences from our first party studios and blockbuster releases from our publishing partners. Never has there been a more rewarding time to be a PS3 owner!

And just to prove our point, here’s another “Dear PlayStation” commercial that will debut later this month that showcases a ton of great PS3 content with a crescendo that only Kevin Butler would dream up.

And for those of you who missed the commercial where Kevin commiserates with a consumer about getting her boyfriend to tap into all the great benefits of connecting to the PlayStation Network, make sure to catch it on TV again starting next week.



Add Your Own

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Kchow23 said:

October 23rd, 12:04 pm

LOL awesome commercials!

Fusion_ID said:

October 23rd, 12:04 pm

LOL love it. Only thing I would have done different is said. “What do I got? Exclusives!” and shown all the amazing PS3 exclusives but still, love it!

BigBoss712 said:

October 23rd, 12:06 pm

Those are indeed great games. =)

Lemondish said:

October 23rd, 12:06 pm

Lovin these commercials, can’t wait to play all the great upcoming games. Hell, I’m so greedy I can’t wait to see what other new experiences you guys have bakin’ for us next year.

Hiorik said:

October 23rd, 12:06 pm

great commercial.

Maguss said:

October 23rd, 12:07 pm

LMAO I love that ratchet commercial, it reminds me of the awesome PS2 commercials with the weapons. Keep it up!!!

LINKO18-1990 said:

October 23rd, 12:08 pm


gmk218 said:

October 23rd, 12:08 pm


mcbuttz78 said:

October 23rd, 12:09 pm

this is very funny stuff. I want to just suggest to try to slide a few games that dont get mareketd well into commercials, like a opening screen and then show off a few AAA titles . Other than than good work Mr Dille :)!!

ProSoldier14 said:

October 23rd, 12:09 pm

Ratchet & Clank Future: A Crack in Time gets an A on 1up!


lcmnick said:

October 23rd, 12:09 pm

Funny funny funny.

Destiny89 said:

October 23rd, 12:10 pm

Awesome work sony! keep it up :)

spatsnaz said:

October 23rd, 12:10 pm

Haha, those are genuinely hilarious! Great work!

aztec23 said:

October 23rd, 12:10 pm

LOL! Sony if you give this ads ait time. More people will buy PS3!

hife said:

October 23rd, 12:11 pm

Ha! Both are winners. Great job.

GamerMoney said:

October 23rd, 12:13 pm


lordfuneral said:

October 23rd, 12:14 pm

EXCELLENT TV spot. I’d like to watch them on the French TV…one day perhaps.
Great Job SONY…PS3 forever

phinnv8 said:

October 23rd, 12:14 pm

Great commercial, my gf wants me to get this game so I’m definitely getting it (I still occasionally play LittleBigPlanet with her).

However the commercial will continue to be a lie until PS3 does Cross Game voice chat and auto-syncs trophies.

On a side note, I got Demon’s Souls, and its astoundingly good (and not at all as hard as people say I’ve only died like 4 times in 20 hours so far)

xenorevlis said:

October 23rd, 12:15 pm

Great work! Although, I think the montage could use a few more games.

FallingAwake said:

October 23rd, 12:15 pm

I love these ads.

EddyxMob said:

October 23rd, 12:15 pm

Love the Second one
Awesome Job

Scodo_Thope said:

October 23rd, 12:18 pm

Mr. Dille, I wanted to let you know that this capaign has to be the best ever for Sony.

I must say, “There is no better time to own a PS3!” (HUGE SMILEY FACE)!! Even if it is on my 60G 2007 version.

Keep up the great work.

LukaX23 said:

October 23rd, 12:18 pm

Sony is just kicking the crap out of everyone right now. I love it.

Jeigh said:

October 23rd, 12:19 pm


You need to whack your Internet Hamsters- I can hardly read certain sections because the hyperlinks are jumping up several lines and overlapping with other text.

Your PR Ninjas might have some interest in this respect as well. But I don’t recommend whacking them.

Ghostly_Hero said:

October 23rd, 12:20 pm

Two words: Mon Tage!

:D Haha, I wish the EU commercials were as good.

roseofmayix said:

October 23rd, 12:21 pm

The general commerical fails to name the titles available. This should be a key message. Its also heavily Uncharted filled. Theres more than Uncharted on the console.

On a side note, atleast this commerical isn’t sexist. So you get a point for that.

The Ratchet commerical is devoid of the humor found in the older ones. I am disappinted :( However, atleast it shows off the game. Granted more gameplay could have been included.

NukePistols said:

October 23rd, 12:22 pm

Rock on Kevin Butler, rock on.

BrianC6234 said:

October 23rd, 12:22 pm

Another great PS3 commercial. Too funny. Keep them coming Sony.

Cody_L said:

October 23rd, 12:22 pm

Mr. Dille, is there any chance you could get these and all of the other ones on the PS Store in HD for us?

Enforcer_X said:

October 23rd, 12:22 pm

Kevin Butler is my hero!

subbed said:

October 23rd, 12:23 pm

Dille and Trenton need to stop talking. While the brand is doing great and I love the upcoming games those two talking always leads to PR speak which gives me a headache.

Stuffgamer1 said:

October 23rd, 12:24 pm

Great, now what about the great games it DOESN’T play, such as the first four Rachet & Clank games? You should really hurry up and do something about that. Read: Finish the freaking PS2 emulator, or at LEAST own up to the fact that you’re working on it.


October 23rd, 12:25 pm

Hardcore playstation gamer here & I want to say thank you Sony for all the great games available to me. My collection is incredible!

Ps3 is the Best!

FoolKiller79 said:

October 23rd, 12:26 pm

Awesome again. I see Gran Turismo 5 Prologue is still getting included. Can’t wait to see what we get with GT5.

Jeigh said:

October 23rd, 12:26 pm

Okay, that first one was freaking hilarious. The second was freaking awesome. Hence, that was freaking, hilariously awesome. I think the absence of Ratchet & Clank footage in the montage was jarring. Still, very well done.

King_KDawgg said:

October 23rd, 12:28 pm

Seriously the best ads in so so many years. Whoever decided on this direction for the marketing is a keeper.

Lol at the Jack Tretton picture at the end of the Mon Tage ad!

PSYKOH said:

October 23rd, 12:28 pm

LOL…. Sony hit the jackpot with Kevin Butler…

Jeigh said:

October 23rd, 12:29 pm

Oh, and I second the placing of all of these commercials on the PlayStation Store. (I actually I’m probably WAY further back in that line than second.) Maybe a section specifically for this campaign?

Lokiroo420 said:

October 23rd, 12:31 pm

LMAO epic wig!

DTXSFC said:

October 23rd, 12:32 pm

Hey Peter, PS3 it does everything but MUSIC VIDEOS & MP3 downloads. What’s up with that?

BlooodyCow said:

October 23rd, 12:33 pm

Sorry, but that new Ratchet and Clank commercial fails. It does not capture the feelings of R&C. It makes it seems as if R&C is a serious game, then in actuality, it is not. You guys need to bring back the old R&C commercials because that is what sold many people on this series. This commercial just is not doing it and does not do the game justice.

The Montage commercial on the other hand is both a hit and miss. Hit with Killzone 2, UC2, GT5, and Resistance 2 (The opening). It fails to show off games such as inFamous, Ratchet and Clank, LBP, Demon’s Souls, Fat Princess, Flower, and others.

King_KDawgg said:

October 23rd, 12:33 pm

Also I’d like to add that Sony has actually done a good job at SHOWING these commercials regularly. I’ve been seeing them all the time on Comedy Central, I think I saw one during House too…

the other day I was playing Uncharted 2. My friend, casual gamer, comes over and sees me playing and says “Wow is this Uncharted 2? It does look like a movie, like they said in the commercial.”

KazeEternal said:

October 23rd, 12:34 pm

@Peter Dille
That’s awesome peter great advertisements keep it up. Maybe even apply this to PSP if you could in some way.

However can we get PS2 Backward Compatibility back please. I’d love to switch to a slim from my loud, hot, space consuming, 60 gig and no I don’t have a PS2 anymore and I prefer what the PS3 does for PS2 games anyway.

Loki_d20 said:

October 23rd, 12:34 pm

Montage one is the best, just for having Kevin in the 80s rock wig and the miniature stage effects on his desk.

Miles514 said:

October 23rd, 12:35 pm

Sony has the best gaming commercials! Wow

Gorvi said:

October 23rd, 12:36 pm

The Ratchet commercial is only ok, but that montage commercial is fantastic. Good show.

Brapp347 said:

October 23rd, 12:37 pm

omg, lol “tight…”

Fabolous1earth said:

October 23rd, 12:37 pm

Tight Commercials lol

triple_lei said:

October 23rd, 12:38 pm

We rule!!!


October 23rd, 12:40 pm

That commercial is bad ass and funny as hell. I like these cause they go for the tween, teen, young adult and heck adult humor. Kevin Butler is funny as hell too with his dry sense of humor. Nice Sony loving it!!

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