God of War

Oct 23

Oct 23

It Only Does Great Games

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

In just the few weeks since my last post, we’ve launched the amazing UNCHARTED 2: Among Thieves, we’ve unveiled the new 250GB PlayStation 3 and we’ve welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, PlayStation 3’s momentum just keeps building.

Since its introduction in 2002, the Ratchet & Clank franchise has become wildly popular, selling more than 16 million units worldwide and finding a permanent home on the “top ten favorites” lists of gamers everywhere. The latest and much anticipated installment, Ratchet & Clank Future: A Crack in Time, promises to deliver more of the signature humor and mind blowing weapons fans have come to expect while exploring the story behind Ratchet and Clank’s past and the key to their future.

While the game won’t be in stores until next Tuesday, critics are already starting to pour on the praise, touting that the latest Ratchet & Clank adventure looks like the “the best yet.” And just in time for its release, Kevin Butler is back to spotlight this incredible new addition to the Ratchet & Clank series.

In this commercial, Kevin serves as “Chief Weaponologist,” fielding a “Dear PlayStation” request from a mystery man working with an unidentified organization hoping to acquire the Ratchet & Clank weapons arsenal. The exchange leaves even the typically sharp-witted Kevin at a loss for words:

No question, we’ve got an unparalleled gaming line-up this year that includes “Only on PlayStation” experiences from our first party studios and blockbuster releases from our publishing partners. Never has there been a more rewarding time to be a PS3 owner!

And just to prove our point, here’s another “Dear PlayStation” commercial that will debut later this month that showcases a ton of great PS3 content with a crescendo that only Kevin Butler would dream up.

And for those of you who missed the commercial where Kevin commiserates with a consumer about getting her boyfriend to tap into all the great benefits of connecting to the PlayStation Network, make sure to catch it on TV again starting next week.



Add Your Own

jimmyfoxhound said:

October 23rd, 3:27 pm

The Mon-Tage commercial is good but what is up w/ showing the same 2-3 games over and over? Madden?? Beatles Rock Band? You showed Gran Turismo but the only GT available on the PS3 is a 2 year old glorified DEMO! I know you’re showing big names on there but my goodness, how can you not show LBP, Ratchet & Clank and MGS4 in that montage?? That montage itself was pretty lame.

Erniejpan said:

October 23rd, 3:28 pm

I haven’t seen such funny and creative ad’s in a while. GREAT SONY! keep em comming

mafecto said:

October 23rd, 3:28 pm

Awesome! Nice work.

Mounce- said:

October 23rd, 3:29 pm

One of the best commercials I’ve ever seen, especially the MONTAGE one, made me laugh so hard and so OH SHI-, at the end, Hahaha

Canuck4Life said:

October 23rd, 3:39 pm

Wow these commercials keep getting better and better! I hope you continue making them throughout the next several months… it’s great to have a bunch of commercials following the same theme.

radiantshadow92 said:

October 23rd, 4:00 pm


icechai said:

October 23rd, 4:06 pm

remember when Sony commercials sucked? Yeah i’m glad those years are over :)

Carl-G said:

October 23rd, 4:08 pm

Can you put these Ad’s on PSN please ;)
(to download and keep)

ADR143 said:

October 23rd, 4:11 pm

lol at these comercials!

xeno3d said:

October 23rd, 4:26 pm

These are awesome

Please make all the new PS3 commercials avail for download on the PS Store in full HD.

TheInfectedBy590 said:

October 23rd, 4:32 pm

haha, nice :D

Liamario said:

October 23rd, 4:43 pm

Videos aren’t loading for me, just a white space. Anyone else having this problem?

Ramage said:

October 23rd, 4:49 pm

I think the Ratchet one could use a bit more but it’s still good.

Love the montage…but didn’t notice any Ratchet or Demon’s Souls in the mon tauge. Also nice product placement with the VAIO.

Now start airing these like crazy. I was watching always sunny last night and saw like 4 360 commercials but not a freakin PS3 ad. GET MOVING

also have an awesome weekend

WestCoastR3DUBZ said:

October 23rd, 5:00 pm

Sure does!

ggamdori said:

October 23rd, 5:18 pm

LOL, can’t stop watching again and again. Kevin is the best.

AgentX said:

October 23rd, 5:26 pm

Kevin’s been busy! He’s got so many job titles…are you sure you’re not overworking him? ;)

Awesome commercials. Keep ’em coming!

action03 said:

October 23rd, 5:29 pm

Love these commercials! They keep getting better and better. I love the end of the second one with the guitar hero outfit and confetti! Hilarious! I just hope that these ads get aired on enough channels and are repeated so people get the message.

Rirnef said:

October 23rd, 5:58 pm

AMAZING! I love them!!

ScorpioN912 said:

October 23rd, 6:26 pm

Great commercials!

Zinacef said:

October 23rd, 6:37 pm

I love the first commercial and their angle “secret organization” LOL.

matraque said:

October 23rd, 6:58 pm

Only one thing missing… Cross game voice chat. Make it happen and you guys are set to dominate.

InfinitiProject said:

October 23rd, 7:19 pm

The ending in the second commercial was totally unexpected lmao

Luckily I wasn’t drinking or eating anything at the moment

SyphonFilter- said:

October 23rd, 7:23 pm

Dam this is good, the advertising team stepped up big time.


October 23rd, 8:34 pm

Someone please answer this. The Montage video has been playing on TV for weeks now. Why is everybody pretending its brand new?

YeWest_is_da_man said:

October 23rd, 8:36 pm

I think a great commercial, although it’s way too late, would be one for Demon’s Souls. This game really is a hidden gem but is a great game- my friend’s friend has a ps3 and I told him to get Demon’s Souls… it’s sold out EVERYWHERE and every time they get them in they sell out before he can get them… that’s a testament to how great it is. It’d be pretty funny to have seen him all decked out in a knight’s outfit wailing away with a massive sword or something, getting into the epic Demon Boss battles… oh well. These are just as great, and just as funny, keep up the great work guys!

cronqvist said:

October 23rd, 9:04 pm

Best marketing campaign ever for a videogame system. Congrats!

VoodooVyper said:

October 23rd, 10:43 pm

Great to hear about the success. Keep up the good work, Sony.

Lesean96 said:

October 24th, 9:01 am


JayMont said:

October 24th, 9:03 am

these ads are so funny lol

cell989 said:

October 24th, 10:23 am

Kevin Butler + Dave Mustane which = Epic Win!!!

Ratchet&Clank = exotic weapons FTW

Returners said:

October 24th, 11:50 am

Needs more Kevin Butler!

Thrasher20 said:

October 24th, 12:48 pm

LOL nice!!

Haukke said:

October 24th, 1:58 pm

how does one explain lair and haze if it only does great games……

jayboogie089 said:

October 24th, 4:08 pm

The commercials keep getting better and better keep it up Sony ;)

morrislevy said:

October 24th, 10:38 pm

The same day as this post I bought a used PS3 and I love it. There are now so many very good independent games, as well as first-party games for the PS3. I have fallen in love with the demo download service. It only does everything. Amazing system, and well worth its weight in gold (literally). Thank you for all the hard work, Sony and Game Devs. :)

johnelway72530 said:

October 24th, 10:52 pm

should have shown all the greatstuff you can do in grand theft auto lots of greatness packed into one game i loovveee grand theft auto but pissed offffff that xbox has the exclusive dlc content get off your butttsssss playstation and get us gta dlc im playstation loyal cause hate hate 360 controller and love that ps3 free psn keep playstation membership free and clubs in home free stupid 360 makes you even pay for achievements stupid people who own 360

johnelway72530 said:

October 24th, 10:53 pm

everyone post on blog always keep playstation free for us playstation users and clubs free no monthly or yearly payment

johnelway72530 said:

October 24th, 10:53 pm

where my comment go

johnelway72530 said:

October 24th, 10:54 pm

wheeeeeeeeeeeeeeeeeerrrrrreeeeeeee issssss it

johnelway72530 said:

October 24th, 10:56 pm

everyone post on blog keep playstation and clubs absolutey free no monthly or yearly payments for playstation xbox stupid you gotta pay for achievements even keep playstation free

johnelway72530 said:

October 24th, 10:58 pm

wwwwwwwwwwwwwoooooooooooooowwwwwwww that was werid dont know if spellin weird right but four of my posts just showed up

CloudStorm87 said:

October 24th, 11:50 pm

“The money is already in your account”

hahahahaha XD

Best game-specific PS3 commercial yet! Wish we had these ads in the UK. Who would have though, PS3 finally has a great marketing campaign!

Anyway, can’t wait to play R&C: ACIT! :D

ynp7 said:

October 25th, 4:45 am

Can we get a response from Sony on 60GB fan noise problems since the 3.00 firmware? This thing is constantly louder than a jet engine made out of 360s when prior to the 3.00 update it only got this loud when it was 100 degrees up in here.

ynp7 said:

October 25th, 4:48 am

Can you guys get the firmware team to test on 60GB units? The fans are all running at high speeds since 3.00 even when idle at the XMB. If the system is overheating you need to replace the hardware for free since it’s clearly defective, otherwise you need to fix whatever you broke in the update.

maddymad said:

October 25th, 5:52 am

Only if SCEE is that good!!! Sony europe should care about european gamers a little more.

JuanPARADOX said:

October 25th, 7:29 am

i like these commercials a whole lot more than the 360 ones lol

Aotar said:

October 25th, 8:42 am

not too bad

KARAMO said:

October 25th, 8:43 am

I hope you guys are planning on doing something like this for the big elephant of the year Modern Warfare 2, you need people to know you got the game also, and trow some exclusive things their way.

Harbinger2020 said:

October 25th, 11:40 am

If you notice, it says “it only does time travel”


Eddie_Love_ said:

October 25th, 2:45 pm

so true

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