It Only Does 256 Players

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It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for PlayStation Network. It was also a banner year for our software line up, which boasted more than 200 industry awards and accolades across our first party releases, ranging from VGA’s Game of the Year award for UNCHARTED 2: Among Thieves to PS3 crowned “Platform of the Year” by Metacritic’s 2009 Game Platform Power Rankings for overall game quality. We’ve also seen incredible momentum from our publishing partners with the launches of Call of Duty: Modern Warfare 2, Madden NFL 10 and Assassin’s Creed II, which were the top three selling publisher games in the U.S.

We’re incredibly excited for this new year and have lined up many big reasons for PS3 fans to keep coming back for more. Not only do we have truly groundbreaking technology that will be filling living rooms this year with 3D and motion controlled gaming, but we’re celebrating our most MAG-nificent line up in PS3’s history. And our good friend Kevin Butler will be at it again, taking over your TV screens and other mediums to showcase why it’s never been a better time to be a PS3 owner.

Next Tuesday, Zipper Interactive will be unleashing the industry’s first and only 256 online multiplayer shooter game, MAG. We know there’s tremendous appetite for this game as you’ve downloaded more than a million MAG beta clients worldwide during the last open Beta period. So, as a special treat to MAG fans, we’d like to give you an exclusive sneak peek of the TV commercial airing this weekend, here. The commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience.

If you’d like to see more of Kevin Butler before the next commercial, check him out on Twitter to get a daily dose of his perspectives on PlayStation and pop cultural events.

Hooah and Happy New Year,
Peter Dille

Comments are closed.


  • haha, that’s great!

  • omg the marketing dept. needs a raise that was great we gonna win again this year sony keep it up!

  • lol Nice

  • Finally a MAG ad… good stuff

  • Eh, what’s another job title to the PS3 commercial guy.. How many is he up to anyhow? Each commercial he has a new one.

    Love it!! Keep up the great work!

  • thats great love it

  • KazeEternal

    that was funny lol. Wish I could get this game, but I’m tied up with so many others, mostly exclusives…. well all, but one being exclusive if you want to get technical about it.

  • LunarFreeze

    Haha, I love it!

    Keep it up!

  • Jerry-Boyle

    I love these:)

    They are so funny.

    Keep up the good marketing ads haha

  • Hell yeah it only does 256 players. Now thats the true power of the PS3.

  • Will there be any MAG costumes for Playstation Home?

  • Son of a…MAG!

  • Awesome commercial, but still not sold on MAG.

  • LOL

  • almighty-slayer

    SON OF A….MAG :)

    I love Kevin Butler. These adverts are some of the best ever. Good job Sony!

    Unfortunately i am lacking the funds to buy MAG on release but i will get it in due course

  • I hope mr. butler will keep his job!

  • another seriously awesome commercial.

    This ad campaign is genius… and even my non gaming friends think its funny.

    No interest in MAG though… beta was boring


    Now I am buying MAG for sure….LOL!!!!

  • lol…pwned

  • Keep ’em coming. This overall campaign is fantastic.

  • Will MAG come bundled with a headset?

    One of the reasons people prefer the other console is because it comes bundled with a headset so there is a community that talks to each other. PSN is eerily silent sometimes due to the lack of people using a headset. Consider releasing 1st party games FPS games bundled with a headset (or 3rd party tie ins) in future please or do a Slim bundle with MAG + headset.

  • raptor210232

    What I still want to know is why are there xbox ads on cartoon channels and not playstation? everytime my younger bro’s are watching nick or cartoon network I never see a single playstation ad.

  • haha that commercial was awesome, can’t wait to pick up MAG on tuesday!!!

  • Why don’t SCEE do ads like this? All Europe gets is rubbish…

  • LMAO!!!

    @TheKevinButler is going to need a new VP job….lol

    VP of Kratos blood bank ,maybe?? lol

  • Son of a… MAG!
    Love this, can’t wait for the game to come out.

  • it works for games like this, but games like God Of War need an epic commercial since it represents what the series is all about.

  • Commercial is ok but they should have stressed the whole 256 players online you can barely notice it.

  • OMG! This is the funniest one yet. Mr.Dille, please keep this advertising campaign until the PS4. This is the Campaign advertising you should have launch the PS3. It’s Just Awesome!

  • I love the commercials, and the new features.

    But how will the PSN handle the ability to only do everything.

    Evening downloads are now taking me 12x longer to complete vs. morning time.

  • Dear PlayStation,

    Do your commercials ever fail to be awesomesause?
    I don’t think so.

    Looking forward to an awesome 2010~

  • Boricuastorm

    ROFL! Has to be Sony’s best one yet! Awesome spot!

  • Funny Vid! ;D

  • Good stuff

  • Sony, I don’t know where you guys found Kevin Butler. But god, you guys found one hell of a guy. Love this guy.

  • tetsou9shima

    Well done……I love MAG. Is it going to be available for download and disk?

  • That’s so funny, because that’s exactly what Sony is like to work for.

  • I demand, not ask, that you guys do a video chat with Kevin Butler dammit.
    Oh and please put this up on the playstation store in the next update.

  • Awesome ad, but I simply didn’t care for the BETA. I’ll be passing on this game, next PS3 game is White Knight Chronicles

  • Seriously, whoever came up with this marketing strategy should get a pay raise. It’s the best set of PS3 commercials ever.

  • It only does 256 players. Just not the flash player needed to watch the commercial on the Playstation Blog. That’s messed up. Tried to watch this on my PS3’s browser and says the app is not supported. So yeah it does everything. Just not “everything”

    The OP should have posted this using an older version of flash that would have been compatible with the older version used on Sony’s systems.

  • I’m glad that this was a great year for the PS3. However, my #1 game of ps3 has been totally forgotten. I’m talking about singstar..please do something or at leat fill the letter of complain for me. I’ll really appreciate it


  • pro

  • IceColdKilla44

    Ha, that commercial was actually pretty funny!

    You guys are doing a great job with these ads. I wonder if there will be a God of War 3 one.

  • This is my faverite one

  • poweredbyzen

    counting down the days! see you on the field! ravens rule!

  • Dragonzblaze

    still can’t watch videos from ps3 browser :(

  • I wish these ads were on in the UK, they are so funny and informative about the PS3. Genius!!!!

  • That commercial was freaking awesome! LMFAO!

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