Knack 2

Jan 22

Jan 22

It Only Does 256 Players

Peter Dille's Avatar Posted by

Senior Vice President, Marketing & PlayStation Network

It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for PlayStation Network. It was also a banner year for our software line up, which boasted more than 200 industry awards and accolades across our first party releases, ranging from VGA’s Game of the Year award for UNCHARTED 2: Among Thieves to PS3 crowned “Platform of the Year” by Metacritic’s 2009 Game Platform Power Rankings for overall game quality. We’ve also seen incredible momentum from our publishing partners with the launches of Call of Duty: Modern Warfare 2, Madden NFL 10 and Assassin’s Creed II, which were the top three selling publisher games in the U.S.

We’re incredibly excited for this new year and have lined up many big reasons for PS3 fans to keep coming back for more. Not only do we have truly groundbreaking technology that will be filling living rooms this year with 3D and motion controlled gaming, but we’re celebrating our most MAG-nificent line up in PS3’s history. And our good friend Kevin Butler will be at it again, taking over your TV screens and other mediums to showcase why it’s never been a better time to be a PS3 owner.

Next Tuesday, Zipper Interactive will be unleashing the industry’s first and only 256 online multiplayer shooter game, MAG. We know there’s tremendous appetite for this game as you’ve downloaded more than a million MAG beta clients worldwide during the last open Beta period. So, as a special treat to MAG fans, we’d like to give you an exclusive sneak peek of the TV commercial airing this weekend, here. The commercial depicts a job applicant asking Kevin Butler whether his MAG platoon leadership qualifies as management experience.

If you’d like to see more of Kevin Butler before the next commercial, check him out on Twitter to get a daily dose of his perspectives on PlayStation and pop cultural events.

Hooah and Happy New Year,
Peter Dille

Add Your Own

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oGGe45 said:

January 22nd, 8:04 am

haha, that’s great!

akiratech said:

January 22nd, 8:06 am

omg the marketing dept. needs a raise that was great we gonna win again this year sony keep it up!

XENclam said:

January 22nd, 8:06 am

lol Nice

Kchow23 said:

January 22nd, 8:08 am

Finally a MAG ad… good stuff

Coolwater said:

January 22nd, 8:09 am

Eh, what’s another job title to the PS3 commercial guy.. How many is he up to anyhow? Each commercial he has a new one.

Love it!! Keep up the great work!

rajus0 said:

January 22nd, 8:09 am

thats great love it

KazeEternal said:

January 22nd, 8:09 am

that was funny lol. Wish I could get this game, but I’m tied up with so many others, mostly exclusives…. well all, but one being exclusive if you want to get technical about it.

LunarFreeze said:

January 22nd, 8:09 am

Haha, I love it!

Keep it up!

Jerry-Boyle said:

January 22nd, 8:10 am

I love these:)

They are so funny.

Keep up the good marketing ads haha

KILLZONE79 said:

January 22nd, 8:10 am

Hell yeah it only does 256 players. Now thats the true power of the PS3.

Ledis15 said:

January 22nd, 8:10 am

Will there be any MAG costumes for Playstation Home?

sedPHI said:

January 22nd, 8:11 am

Son of a…MAG!

kosluftar said:

January 22nd, 8:12 am

Awesome commercial, but still not sold on MAG.

Kchow23 said:

January 22nd, 8:12 am


almighty-slayer said:

January 22nd, 8:13 am


I love Kevin Butler. These adverts are some of the best ever. Good job Sony!

Unfortunately i am lacking the funds to buy MAG on release but i will get it in due course

jimfear said:

January 22nd, 8:13 am

I hope mr. butler will keep his job!

BigPoppaB said:

January 22nd, 8:14 am

another seriously awesome commercial.

This ad campaign is genius… and even my non gaming friends think its funny.

No interest in MAG though… beta was boring

SPARDA said:

January 22nd, 8:14 am


Now I am buying MAG for sure….LOL!!!!

pavlovic said:

January 22nd, 8:15 am


surgesnugs said:

January 22nd, 8:18 am

Keep ’em coming. This overall campaign is fantastic.

Kenshin71 said:

January 22nd, 8:20 am

Will MAG come bundled with a headset?

One of the reasons people prefer the other console is because it comes bundled with a headset so there is a community that talks to each other. PSN is eerily silent sometimes due to the lack of people using a headset. Consider releasing 1st party games FPS games bundled with a headset (or 3rd party tie ins) in future please or do a Slim bundle with MAG + headset.

raptor210232 said:

January 22nd, 8:21 am

What I still want to know is why are there xbox ads on cartoon channels and not playstation? everytime my younger bro’s are watching nick or cartoon network I never see a single playstation ad.

xX-PEIN-Xx said:

January 22nd, 8:21 am

haha that commercial was awesome, can’t wait to pick up MAG on tuesday!!!

lcmnick said:

January 22nd, 8:21 am

Why don’t SCEE do ads like this? All Europe gets is rubbish…

Aggie_CEO said:

January 22nd, 8:23 am


@TheKevinButler is going to need a new VP job….lol

VP of Kratos blood bank ,maybe?? lol

LeonBlade said:

January 22nd, 8:24 am

Son of a… MAG!
Love this, can’t wait for the game to come out.

Capt-Fury- said:

January 22nd, 8:25 am

it works for games like this, but games like God Of War need an epic commercial since it represents what the series is all about.

Hellman said:

January 22nd, 8:28 am

Commercial is ok but they should have stressed the whole 256 players online you can barely notice it.

RandySore said:

January 22nd, 8:30 am

OMG! This is the funniest one yet. Mr.Dille, please keep this advertising campaign until the PS4. This is the Campaign advertising you should have launch the PS3. It’s Just Awesome!

elcheapo said:

January 22nd, 8:30 am

I love the commercials, and the new features.

But how will the PSN handle the ability to only do everything.

Evening downloads are now taking me 12x longer to complete vs. morning time.

Zezzler said:

January 22nd, 8:30 am

Dear PlayStation,

Do your commercials ever fail to be awesomesause?
I don’t think so.

Looking forward to an awesome 2010~

Boricuastorm said:

January 22nd, 8:31 am

ROFL! Has to be Sony’s best one yet! Awesome spot!

Carl-G said:

January 22nd, 8:33 am

Funny Vid! ;D

Thrasher20 said:

January 22nd, 8:34 am

Good stuff

BlooodyCow said:

January 22nd, 8:34 am

Sony, I don’t know where you guys found Kevin Butler. But god, you guys found one hell of a guy. Love this guy.

tetsou9shima said:

January 22nd, 8:38 am

Well done……I love MAG. Is it going to be available for download and disk?

just_sane said:

January 22nd, 8:38 am

That’s so funny, because that’s exactly what Sony is like to work for.

BlooodyCow said:

January 22nd, 8:41 am

I demand, not ask, that you guys do a video chat with Kevin Butler dammit.
Oh and please put this up on the playstation store in the next update.

bdavid81 said:

January 22nd, 8:42 am

Awesome ad, but I simply didn’t care for the BETA. I’ll be passing on this game, next PS3 game is White Knight Chronicles

PSYKOH said:

January 22nd, 8:47 am

Seriously, whoever came up with this marketing strategy should get a pay raise. It’s the best set of PS3 commercials ever.

Aikidou said:

January 22nd, 8:48 am

It only does 256 players. Just not the flash player needed to watch the commercial on the Playstation Blog. That’s messed up. Tried to watch this on my PS3’s browser and says the app is not supported. So yeah it does everything. Just not “everything”

The OP should have posted this using an older version of flash that would have been compatible with the older version used on Sony’s systems.

shad_86 said:

January 22nd, 8:49 am

I’m glad that this was a great year for the PS3. However, my #1 game of ps3 has been totally forgotten. I’m talking about singstar..please do something or at leat fill the letter of complain for me. I’ll really appreciate it


Loominator said:

January 22nd, 8:52 am


IceColdKilla44 said:

January 22nd, 9:01 am

Ha, that commercial was actually pretty funny!

You guys are doing a great job with these ads. I wonder if there will be a God of War 3 one.

headwing45 said:

January 22nd, 9:02 am

This is my faverite one

poweredbyzen said:

January 22nd, 9:04 am

counting down the days! see you on the field! ravens rule!

Dragonzblaze said:

January 22nd, 9:04 am

still can’t watch videos from ps3 browser :(

bigdaveg said:

January 22nd, 9:05 am

I wish these ads were on in the UK, they are so funny and informative about the PS3. Genius!!!!

TakiFuGu said:

January 22nd, 9:06 am

That commercial was freaking awesome! LMFAO!

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