As many of you living on the West Coast of the United States know, it has been raining extremely hard during the last week. We, here, in the marketing team at SCEA wanted to let you know that this is merely a coincidence and that there is no connection to the upcoming release of the interactive psychological thriller, Heavy Rain, exclusively for PlayStation 3. While we did originally have two weeks of downpour planned as part of an ARG (alternate reality game) or viral marketing campaign for the release of Heavy Rain, we were prevented from doing so due to liability and logistical reasons (Legal teams hate it when you screw with the weather).
However, you can experience “Four Days”: The Heavy Rain Online Experience, a live online mystery that plays out in real time across three weeks, drawing you into the mystery and lore of the Heavy Rain universe. Between Tuesday and Friday every week there will be daily tasks for you to complete (leaving you the weekend to catch up if you fall behind). Each task will lead you to the next part of the journey. At certain key stages you will be prompted, while on other occasions you will need to deduce the right thing to do. You will receive an instructional email at the beginning of each of the three weekly events, and you can always turn to the Facebook Fan Page for help and discussion.
In order to get started, just visit www.HeavyRain.com, the official web site for Heavy Rain. There you will find more information about “Four Days”: The Heavy Rain Online Experience and can register to get started. Once you’ve registered, you will receive an e-mail that will set you on a journey into the mind of a possible serial killer, giving you a sneak peek into the mystery and story of Heavy Rain. The rain is already falling – start looking there for answers…
Along the way, you may well discover some cool exclusive content. Enjoy the experience as it will challenge you and prepare you for the true mystery to come – the experience of playing Heavy Rain itself!