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Mar 09

Mar 09

It Only Does Epic Trilogies

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

Hi everyone,

It’s been fun to watch all the speculation on whether or not God of War III would get its own spot with Kevin Butler. The answer? Of course, how could it not? We’ve been looking forward to the launch of God of War III for some time now (as you all have) as it’s one of the best examples of “It Only Does Everything” that you’ll find. Where else can you get epic storylines, groundbreaking depth of scale, dynamic 3D realism, and our signature gameplay that is God of War. Yes, God of War III will be one of our biggest sales drivers this year, selling multiple millions of copies and becoming a system seller for PS3. It’s that good and everything you’ve heard is true. With more than 35GB of Blu-ray gaming goodness, it’s truly a shining example of “Only on PlayStation.”

The early reviews are echoing what we already know, that the wait for God of War III will not have been in vain. PlayStation: The Official Magazine has given God of War III a score of 5 out of 5 while Game Informer has followed suit with a 10 out of 10, and that’s just the tip of the iceberg as we expect an onslaught of positive reviews to hit newsstands next week.

Some of you already know what to expect from the final installment of this Olympic-size trilogy. For those of you who don’t, comparing God of War III’s scale and scope to previous chapters is like comparing Kratos’ Blades of Chaos to a letter opener. We are confident that if you haven’t jumped on board yet, this game will certainly be the incentive you’ve been waiting for to get a PS3. Our hats are off once again to our studio organization for creating another amazing experience. I’ve been saying it for awhile, but the depth and breadth of content on PS3 is unrivaled and will continue to be a catalyst to our sales all year long.

While the game itself won’t be in stores until March 16, many of you dedicated God of War fans have already been feeling the Fury of Kratos at your local 7-Eleven. Already, thousands of vouchers from the cups have been redeemed for exclusive downloadable content. Kratos will also be invading the world of NASCAR. On Saturday, March 20, the No. 20 car will be sporting a brand new God of War III and GameStop themed paint scheme driven by Joey Logano during the Scotts Turf Builder 300 at Bristol Motor Speedway. For our die-hard fans, we’ve produced our first collector’s item with the “Ultimate God of War III Edition” which comes packed with exclusive collectibles and downloadable content (priced at $99.99). Several retail partners are seeing huge demand on pre-orders for this edition, so make sure to grab yours on launch day.

Which brings us back to our good friend Kevin Butler, who will also play his part to promote God of War III with a new TV commercial that begins airing the end of this week. Suffice it to say that Kevin can’t possibly ignore the game’s star power. We will also have a 15 second commercial highlighting all the glowing accolades this game is already garnering. We hope you all enjoy your exclusive access to both commercials here before they hit the airwaves:

I look forward to hearing your feedback on the commercials and this amazing game.

Add Your Own

deafwing said:

March 9th, 2:20 pm

Awesome post Peter. The new “Insignificant Other” add is priceless as well as the TV Spot. Good stuff.

Wiscompton said:

March 9th, 2:21 pm

These are so money Sony. Can we get an auction of Kevin signed swag or something? I’ll take a new PS3 Kevin Butler version any day of the week.

Warp2lvl9 said:

March 9th, 2:22 pm

Awesome! He is using a red controller. Special God of War III accessories maybe or its just keeping with the theme of blood red. I know they sell red controllers. Great spot and its so going to come true for many people.

remanutd5 said:

March 9th, 2:23 pm

If All Of Olympus Wil Deny Me My Vengeance … Then All Of Olympus Will DIE!!!!
In The End There Will Be Only Chaos!!!
Man , God , LEGEND!!!!
7 days till i play this masterpiece!!!!!!
excellent ads but as someone else already said it would be kool to have 1 more EPIC ad with Kratos on it at all times and Gaia voice in the background , anyways how can i get the Blade of Chaos replica? i click on the link and nothing happened

flamemist said:

March 9th, 2:25 pm

Wow, simply brilliant! I can’t wait to play the end of the trilogy!! I love you Sony XD

eddieMX07 said:

March 9th, 2:25 pm

“Where else can you get epic storylines, groundbreaking depth of scale, dynamic 3D realism, and our signature gameplay that is God of War.”

This sentence basically guarantees God of War will eventually be patched in 3D. Here’s to hope and very expensive 3D TVs!

Bris_Blade said:

March 9th, 2:26 pm

Kevin Butler FTW!!! Another great ad.

Vernon_Hardapple said:

March 9th, 2:27 pm

Love the Kevin Butler commercial, hilarious.

sam_i_jam said:

March 9th, 2:27 pm

“Thanks for coming.”


SeanScythe said:

March 9th, 2:28 pm

EPIC! I love her title “Insignificant Other” KB is the MAN!

Danny_Death said:

March 9th, 2:30 pm

HAHAHAHA that is some funny stuff :D Kevin butler all the WAY!

remanutd5 said:

March 9th, 2:30 pm

God Of War 3 Dynamic theme , God of War 3 new avatars , God of War Comics on PSN ASAP

Gotti_G10 said:

March 9th, 2:30 pm

I love the KB ad. good [DELETED] sony!

Gotti_G10 said:

March 9th, 2:31 pm

I love the KB ad. good stuf sony!

Heavenly_king said:

March 9th, 2:31 pm


igorsport09 said:

March 9th, 2:31 pm

Very good!

The Uk version of GOW3 has portuguese?

IGLOO05 said:

March 9th, 2:33 pm

Great commercial as always! Love the Jack Tretton photo on his desk.

AAAND! Kevin Butler needs to be in Sony’s E3 press conference this year!

FoolKiller79 said:

March 9th, 2:33 pm

When did Kevin Butler get demoted from a VP to a Regional Manager? I know that guy was trying to get his job as VP of First Person Shooter Relations, but COME ON!!! The man deserves a lateral move.

shortfuse14 said:

March 9th, 2:33 pm

hello from London really cool to hear the news guys if i get impatient i might have 2 order it from US.
videos dont work on the PS3 internet browser help

crAzy_trAin3 said:

March 9th, 2:35 pm

Haha love Kevin Butler! Best commercials ever.
They definitely need to keep him there and continue making these awesome commercials. Haven’t seen a single one yet that I didn’t like =)

King_KDawgg said:

March 9th, 2:36 pm

I just got Final Fantasy XIII today, and I’m getting God of War 3 next week.

But my fat PS3 broke a few weeks ago, and I’m not getting my new one from sony for a couple weeks :( THIS IS TORTURE!

ADR143 said:

March 9th, 2:37 pm


Thwip said:

March 9th, 2:38 pm

Great KB ad like always!

Here is a thought for ya…have Kevin Butler host the Sony conference this year at E3. Its all scripted anyway, so start writting the funny now.

HazeBlaze said:

March 9th, 2:40 pm

Lol, the Kevin Butler one was awesome! Keep up the great ad campaigns Sony!!! And hope to see these littering MTV & USA to get the word out!

TheGuardianFID said:

March 9th, 2:40 pm

LOL. that was freaking awesome BWAHAHAHAHAHAHA, KB FTW!!! 8)

Thrasher20 said:

March 9th, 2:46 pm

Make a video game starring Kevin Butler!

Jeigh said:

March 9th, 2:46 pm


Every time!! You guys rock. Give the makers of these commercials a bone and a half… and then six more. Hell, give them the whole freakin’ box!

dinkin-flicka said:

March 9th, 2:48 pm

What I want to know is, will the God of War III #20 NASCAR be in my Gran Turismo 5? THAT would be epic.

eddieMX07 said:

March 9th, 2:50 pm

@dinkin-flicka maybe as a preorder bonus

spideyal said:

March 9th, 2:57 pm

Hahaha, I hope you guys run these commercials A LOT.
This game really deserves the attention!

explosive78 said:

March 9th, 2:59 pm

Preordered since sept.

D-Squad3 said:

March 9th, 3:04 pm

GoW 3=Game of the forever!

But how come there wasn’t a Heavy Rain commercial?

Mind_tricK said:

March 9th, 3:05 pm

Once again, Kevin Butler is more than any mascot could ever hope to be. Got FFXIII today, awaiting GOWIII next Tuesday! Awesome time of year for gamers!

P.S. Nice plug for the GOW Slurpee on Kevin’s desk.

MKJ93 said:

March 9th, 3:08 pm

hahaha awesome commercials. its my birthday today, 17!

DVD_Sandwich said:

March 9th, 3:09 pm

I like that he has a Blade of Chaos replica on his desk. It looks awesome.

rwolf64 said:

March 9th, 3:09 pm

Yessss!!!!!! God of War 3 > Uncharted 2

dono_1994 said:

March 9th, 3:10 pm

just think it should have shown more gameplay. Thats wat’ll hook ppl. still gud though

supersaiyan500 said:

March 9th, 3:11 pm

@80 lol heck yea. I pre-ordered mine since october. I simply can’t wait for It to LAUNCH!!!!! For god’s (& KB sake lol :D)sake this is getting more hype than MAG, Uncharted2: Among Thieves and “the competition.”

snestop said:

March 9th, 3:11 pm

I love these commercials!
Go PS3!

Rude_Sparthan said:

March 9th, 3:11 pm

.. “Insignificant Other” … you’re genius…!!! :D ad 2010… :D

RuthlessEd said:

March 9th, 3:13 pm

Another awesome commercial.

Kevin Butler has the potential to become the face of PlayStation 3 (much like that smarmy dutch guy who is synonymous with ING Direct).

b1gm1ke2521 said:

March 9th, 3:17 pm

So simple but funny as hell.

blackmoses11 said:

March 9th, 3:18 pm

This is getting ridiculous!!!! I haven’t anticipated a game this much since Metal Gear Solid 4 and GTA IV. The excitement and anticipation is unrelenting at this point. I would take the week off…but the adult in me won’t allow it.

WNDRTWN1 said:

March 9th, 3:21 pm

Great ad!!!! But honestly should have started this ad this week. ADD FUEL TO THE WAR!!!!


March 9th, 3:21 pm

Dear Mr. Dille,

Unfortunately the ironic part of this commercial is that calling your help center or asking Grace here on the blog a question leaves your customers feeling JUST as exasperated.

BulletTooth228 said:

March 9th, 3:23 pm

oh kevin… is there anything you can’t do?

SogeKing said:

March 9th, 3:26 pm

Kevin Butler FTW!

BD_Mr_Bubbles said:

March 9th, 3:29 pm

Great stuff, can’t wait for the game.

jazzyrider said:

March 9th, 3:29 pm

Another LOL Kevin Butler commercial- keep ’em coming Sony!!

Shin-Ra said:

March 9th, 3:35 pm

Jack’s photo got me! :D

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