Hello PlayStation Nation,
This is a particularly special week for the PlayStation brand. Today, we’re celebrating the 15th anniversary of PlayStation in North America. As someone who was here at SCEA on 9/9/95, I can honestly say that the same enthusiasm and commitment to delivering great entertainment still drives the brand forward. Which brings me to why this next week will also be special – the launch of one of the most exciting new products of the year: PlayStation Move. We’ve been gearing up for the big launch of PlayStation Move in stores across North America next week and over the course of the next few months you’ll be hearing quite a bit about PlayStation Move on your TVs, online, at your favorite PlayStation retailer, at your local mall and on some of your favorite products.
Beginning next week “PlayStation Move Headquarters” stores will come to San Francisco, New York, Los Angeles and Chicago and a larger scale mall tour will debut in San Francisco, New York, Los Angeles, Atlanta, Houston, DC and Chicago. We’ll have our team of Move experts at these locations throughout the fall, happy to provide in-depth demonstrations for those looking to gain a better grasp on Move’s full functionality or try out the latest games. If you’re not in one of these markets, we’ve been updating our PlayStation 3 interactive kiosks at retailers across the US and Canada to deliver PlayStation Move functionality. And maybe before you get a chance to try PlayStation Move firsthand, you’ll want to check out our new PS Move website. It’s got a lot of great info and some fun surprises too. And if we don’t get through to you with any of the above, from now through December you’ll be able to win some great PlayStation Move prizes through promotions with two of our key brand partners, SUBWAY Restaurants and Coca Cola.
As if that wasn’t enough, the hardest working man in the Marketing Department has returned to help get the word out about why PlayStation Move is perfect for every family. As some of you may have seen last week, Kevin Butler sent us a tweet to give us a glimpse into the future. Well, the future is just about here. Tonight, when the NFL kicks off its new season on NBC with a marquee matchup between the Vikings and the Saints, we’ll kick-off our new marketing campaign for the PlayStation Move. The new campaign features Kevin moving in with the Maguire family to prove that the PlayStation Move is the right entertainment solution for every family. The ad running tonight is a 60-second kick-off to the campaign. You’ll continue to see several other spots on some premiere programming this fall as KB observes how the Maguires adapt to having a PS3 and PS Move in their home. For those who may have missed it, be sure to check out the “Epic Move-tage” featuring our VP of Epic Gaming for All.
Your enthusiasm, excitement and loyalty have helped build PlayStation into a worldwide iconic brand. Here’s to the next 15 years!