Today, we’re excited to share news of the launch of PlayStation Rewards, a new program that recognizes and rewards our users for simply doing what they love – playing games and interacting with the entertainment content that PlayStation has to offer. We really wanted to create something that says, “thank you” for being a loyal PlayStation fan.
In its initial launch tomorrow (Oct. 28th), PlayStation Rewards will be an invitation-only beta to all eligible PlayStation Plus and Gamer Advisory Panel (GAP) members. We’re kicking things off as a beta so that we can get feedback from our most loyal fans in order to make it the best possible rewards program it can be. It’s also worth noting that during the beta phase, the program will be focused on PlayStation 3 owners, but we hope to include PSP users as well not too far down the road. Oh, and one more thing: PlayStation Rewards will be free – there is no fee to join!
Now, to give you a bit more details on the new loyalty program… PlayStation Rewards is designed to give you the opportunity to gain exclusive status, recognition, and rewards as a thank you for your continued interest in PlayStation. And, the best part is that you don’t have to do anything different. Keep playing new games, buying content purchased from PlayStation Network in the PlayStation Store and PlayStation Home, download movies and TV shows, or just communicate with us by taking one of our surveys, for example, and you’ll now be recognized for it.
The more you play and participate, the more progress you’ll make through our three reward tiers — “Select,” “Pro,” and “Legendary.” As your status increases, so do the rewards. And if you want to check out your current status level, simply go to your private profile page and look at the reward progress meter.
So what do you get? Right now, rewards include things like…
- Exclusive PSN avatars that display member status in the program
- Exclusive dynamic themes and PlayStation Home content
- Opportunities throughout the program year to participate in members-only sweepstakes and giveaways for experiences and merchandise you won’t find elsewhere (The first of which is an all expenses paid trip to the 2011 Consumer Electronics Show (CES) in Las Vegas, as PlayStation’s guest)
That’s just the start and our plan is to continually grow and improve the reward offering as the program itself evolves. Your feedback in this beta period will help make the program even better!!
If you’re a GAP member or PlayStation Plus subscriber in the U.S., who is opted-in to marketing as of October 24th, be sure to look for your invitation and sign-up for PlayStation Rewards.
To learn more about our new loyalty program, check back tomorrow when the site will be live and the beta forum will be available for all eligible participants.
We look forward to showing you our appreciation along the way!
Hey Chris,
Thanks for replying. I do hope that is true. We can barely feel Sony Philippines’ marketing push here. I believe every PS gamer should have these treats too.
I hope you can think out of the box and deliver something better than avatars and themes. Plus already gets that.
Yo, Dis Program? It’s Tight. I really like this and I hope you guys really include the idea of rewarding those who get trophies for their games like me. I think there’s a lot of benefits to be found in this idea. :D
Been a Playstation Fan since the PSOne Days and all This program does is just reassures me is that the Playstation is where’s it’s at. Hoping to see what the future will bring us. Sony. Make.Believe
Awesome! Home goodies are always welcome. I think the level of content has been fine for the plus membership. More across the board sales could help even more. The KZ3 beta was a blast last night and other outlets are giving out codes. Just remember to jot down the bugs you guys find so we can enjoy an awesome final product.
So, if I just opted in to get PS emails today, I won’t get an invite to this :(. Had I known something useful would come from those emails, I wouldn’t have opted out in the first place! I like this PS Rewards program idea too. If you stream video from your PC to the PS3, does that count as usage? Same with watching DVD, Blu-Ray or Netflix content?
If you are a GAP member or subscribed to PlayStation Plus by October 24, but are not opted-in for marketing, you won’t get your email invitation, but you still have a chance to participate in the program if you act fast.
Once the program is live, sign-in to us.PlayStation.com and go to the Forums. If you made the cut for the invitation only beta you’ll be able to see a forum called PlayStation Rewards Private Beta. In there you’ll find instructions on how to be part of the beta. Good luck!