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Nov 08

Nov 08

PlayStation Moving into Manhattan

Joby Hirschfeld's Avatar Posted by Director, Creative Services, Channel Marketing and Events

PlayStation Lounge, Manhattan

Hi everyone! In the 15 years that I’ve been working for PlayStation, this marks my debut on the PlayStation Blog, so allow me to take just a moment to introduce myself. My name is Joby Hirschfeld and I oversee the team responsible for the design and build of such things as the incredible booths you see at conferences like E3 and CES, the visuals for PlayStation press conferences, video production, the look and feel of the displays at your local retailers as well as the designs on the packaging of the PlayStation products you know and love.

I’m stopping by today to pull back the curtain on a new project that we’ve been hard at work on for consumers in the New York area. Opening tomorrow afternoon at 550 Madison in New York City’s Manhattan is the brand new PlayStation Lounge, the only place where you’re guaranteed to get your hands on the all new PlayStation Move motion controller, in addition to PS3’s, PSP’s and the incredible line-up of software that accompanies them.

PlayStation Lounge, Manhattan

This site holds significance for our brand as it is not only the location of our New York SonyStyle Store, but also home to Sony headquarters in New York City. The PlayStation Lounge, located in the lower level of the building, was designed from the ground up to provide you with a one-stop-shop for all your PlayStation needs. It’s the must-hit destination if you’re still trying to get your hands on PlayStation Move or searching for the latest PlayStation first and third-party games.

We’ve designed this store with you, the fans, in mind and we can’t wait for you to see it. When PlayStation Lounge opens tomorrow you will finally be able to get your hands on game demos never before available to the public including Killzone 3 and Motorstorm: Apocalypse, play portions of Gran Turismo 5 first previewed at E3, check out the SingStar and EyePet showcases and, on opening day, have your picture taken with Sackboy from the award-winning LittleBigPlanet franchise.

PlayStation Lounge, Manhattan

The first 50 people with PlayStation purchases over $100 will also receive a free Bluetooth 2.0 headset. In addition, we’ll be handing out exclusive PlayStation Move t-shirts while supplies last as well as raffling off PlayStation Move bundles every two hours beginning at 12:00pm ET and ending at 8:00pm ET.

While you’re here you can also pick up your copies of The Fight: Lights Out for PlayStation Move and Call of Duty: Black Ops for your PlayStation 3, both available Tuesday at the PlayStation Store.

Hope to see you there!

Add Your Own

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Av3ngd12345 said:

November 8th, 12:43 pm

i want to go NYC and visit it PlayStation store cuz ps3 rule!!!

Killop817 said:

November 8th, 12:49 pm

Will the GT5 release date appear there?

rofajole said:

November 8th, 1:05 pm

Can you guys tell us when GT5 is coming out already? I mean, the secret is out, it is coming this year because there are people that have copies of the game already, but we just want to know when to the general public.

glody said:

November 8th, 1:08 pm

You guys are aware that a release date has been posted on Amazon.coms site… It says December 31st 2010. Its not “official”, but that’s like a pretty decent estimation. Have mine pre-ordered and ready to ship when it gets there. Hopefully I’ll be pleasantly surprised if it ships earlier than that. :b

rofajole said:

November 8th, 1:09 pm

@ Glody

That release that is a placeholder posted by Amazon, just like Gamestop has 1/1/11 as the release date. There needs to be an official release date announced by Sony to be…well, official.

GravisMors said:

November 8th, 1:16 pm

what time does the store open?

i have work later in the afternoon and wanted to stop by in the morning.

Theonik said:

November 8th, 1:17 pm

I see GT5 pods in there but no release date in sight. WHERE IS GT5!!!!

LordRaoh said:

November 8th, 1:20 pm

i’ll try to make it after work, i’m not to far from there, I work on 50th and 6th.

sadly i’m sure i wont make it in time for any free or bonus stuff but i’m looking forward to seeing the layout.

i’ve already picked up my move controllers and picked up the playstation eye when eye of judgment was released so i’m really just going for the experience to be had on the floor.

Gutterboy44 said:

November 8th, 1:23 pm

I hope it is as cool as the Czech Republic Sony Style store.

SpyDudeFX said:

November 8th, 1:44 pm

I’m going there tomorrow and hope to win the 2.0 headset. Looks really cool, of course I’ll also check out GT5.

lyfestory said:

November 8th, 2:03 pm

nice-looking place… now why can’t Chicago get something as nice…?? i don’t live in NY, so, kinda hard to get out there to check it out…

xX-PEIN-Xx said:

November 8th, 2:15 pm

I’ll be there tomorrow, hope to meet you Joby!

happycorey said:

November 8th, 2:20 pm

Is that Gran Turismo 5? Ohh no it couldn’t be, Sony acts as if the game doesn’t exist

DeafJerzy201 said:

November 8th, 2:23 pm

Why not coming Miami? Its alot nice here. They been never gaming industries here.

vr6GOLFr32 said:

November 8th, 2:27 pm

This makes me jealous.. will you please come to my home and design my room like this!?

COLINREY187 said:

November 8th, 2:28 pm


Surfaced said:

November 8th, 3:05 pm



cool_Pinoy2343 said:

November 8th, 3:05 pm

will there be any chance for an LA branch?

LitoDe102 said:

November 8th, 3:23 pm

What time does the lounge open?

raikage4375 said:

November 8th, 3:24 pm

wait, so is this just for a little while or will this store be open forever?

Thrasher20 said:

November 8th, 3:35 pm

Hello Joby

matthaten said:

November 8th, 3:39 pm

glad to see my home not change

retrolx said:

November 8th, 3:47 pm

Ouch! Seems a great place to be. To bad I’m not flying to NYC this month.

BTW, in NYC @ the Lounge, are you only showing SCE’s published games for the Move controller, or are you also supporting other Playstation® 3 games?

karmatron03 said:

November 8th, 3:56 pm

congrats!! on this awesome idea & please dont stop opening stores like this all over the usa.. we will be waiting for you in Chicago IL.

Jae775 said:

November 8th, 4:05 pm

Man wish they made here in Reno/Sparks.

Mobius_124 said:

November 8th, 4:06 pm

you guys better be hiring XD

omega_alpha-619 said:

November 8th, 4:12 pm

Reno?! lol… who goes to reno???
lol… j/k = )

streetice said:

November 8th, 4:18 pm

Wow that store looks %100 awsome! Bites I live in TX so not going to make it haha!

Im so sick of seeing peole posting “when is GT5 release date” Stop asking they tryed for Nov 2nd and thanks to a tester a bug was found and Kazanori will not do patchs (thank god) it will come out soon because the discs have all ready been shiped into europe and are heading to NA (dont ask how I know) Just a little longer and it’ll be here.

phinnv8 said:

November 8th, 4:27 pm

Cool i got a new job in NYC on 39th and Broadway… 550 Madison isn’t too far.

shagino said:

November 8th, 5:02 pm

What time does it open? Guessing noon since raffles start then?

SGAShepp said:

November 8th, 5:20 pm

I’ve been wondering who’s was in charge of the awesome visuals and artwork for the PlayStation Brand. I understand such a job is extremely vital to the success of PlayStation, and I would like to say you guys are doing a wonderful job; keeping things consistent and appealing throughout. Keep up the wonderful work!

Keysersoze10033 said:

November 8th, 6:18 pm

Cool! I will check that out :). Good job Sony.

Coooolwhip said:

November 8th, 6:38 pm

Sweet! I work near Rockefellar Center, wonder if 550 Madison is near the 40’s. Time to google map it.

madtyger said:

November 8th, 6:52 pm

That’s cool you are doing this. I miss the Metreon in San Francisco, I still have a couple of shirts from where. Once you get this up and running, you should really do something on the West Coast for the other half of PlayStation fans.

JIT3893 said:

November 8th, 7:22 pm

I’ma dash there afterschool
Me and a couple of friends are confident about the raffles, and we might get a free shirt, so why not?


November 8th, 7:28 pm

Why is it always in cali or new york. Hate you guys. That entire place should be in home. Looks tight.

Epiclees said:

November 8th, 8:42 pm

IF your ever in TEXAS send me an address XD

XenoNative said:

November 8th, 9:29 pm

oh hell yea. i’ll be hittin this up this weekend. hey can we get a schdule of the hours its open. Is open on Sundays?

solace357 said:

November 9th, 1:22 am

I’d relocate to work there, The sony style store closed in RI apparently. I wanted to be a retail rep, but the careers website has no listings.

crashfan789 said:

November 9th, 4:32 am

I live in New York! I want to go visit someday. I hope I wont miss Sackboy.

rawstory said:

November 9th, 6:50 am

Move is only sold out in Sony’s imagination.

IronLobo said:

November 9th, 10:55 am

So wait? When is the opening?

Spyroluver88 said:

November 9th, 12:25 pm

Nice pictures! I would love to go….can I still have a shirt, Joby :-D

zxdchang said:

November 9th, 12:49 pm

Playstation is Amazing!!
I applied for the Sales Floor and It went Great! This Store is Amazing!!

fpites25 said:

November 9th, 5:30 pm

I’m very sad to read a post like this… I love ps3 and I went to NYC (I live in Rio de Janeiro, in Brazil) on the 12th of October and came back to Brazil on the 28th of October to buy ps move devices, games and other ps3 acessories. I spent more than $700 dollars in Sony Store (at Madison) and I didn’t get anything for that. As a costumer, I feel disrespected. Knowing that I could definitely win a bluetooh headset for spending that amount of money, makes me sad right now.

Captain_Jak said:

November 9th, 8:48 pm


The place looks amazing, and everyone I spoke to tonight was blown away by what was being shown there…Killzone 3, GT5, Little Big Planet 2…

Job well done, I’m glad I got to be a part of it…


tilde- said:

November 9th, 10:39 pm

Unfortunately, I will not be there Jody but you’ll meet me soon enough.

tomcat_vf41 said:

November 12th, 6:08 pm

I hope to see more stores in future accross US, Canada, and essentially worldwide and looking forward to see the day Gamestop ,and EB Games bankrupt. We need more original playstation stores ,so us as a playstation fan we dont need to be going to any other stupid video game stores, and have to wait in the line up ,with all the microsoft ,and nintendo fans!!!! lol

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