Knack 2

Jan 12

Jan 12

Quench Your Thirst for LittleBigPlanet 2 Exclusives at 7-Eleven

Daniel May's Avatar Posted by

Marketing Manager, Slurpee & Big Gulp Brands

Hi all! You may remember last year when we first introduced the 7-Eleven/God of War III program at 7-Eleven stores around the U.S. We received a great response, and we’re back today with an exciting update for you. As I’m sure some of you may have seen, Slurpee has teamed up once again with PlayStation to give the Slurpee treatment to two of this year’s most anticipated titles: LittleBigPlanet 2 and Killzone 3.

7-Eleven: LittleBigPlanet 2 Slurpee cups

In the coming weeks you’ll be able to find exclusive LittleBigPlanet 2 and Killzone 3 Slurpee cups at 7-Eleven stores around the U.S. These cups have already made their way into many 7-Eleven stores, but for those of you who haven’t had the chance to get your hands on them yet, take a quick look at what you can expect above.

Each week, from now through March 30, you can stop by any participating 7-Eleven store to quench your thirst, collect one of these limited cups and with them, a Slurpee Rewards promotional code that can be redeemed at From now through February 15th, we’ll be flooding with more of what you want – exclusive LittleBigPlanet 2 and Slurpee-themed content, including a behind-the-scenes look at the making of LittleBigPlanet 2, LittleBigPlanet ringtones, wallpaper for your cell and PC, exclusive sticker packs, strategy guides and more!

Here’s a peek at some of the content that’s already available, as well as some that’s still to come:

7-Eleven: LittleBigPlanet 2 PS3 Dynamic Theme

LittleBigPlanet 2 PS3 Dynamic Theme

7-Eleven: Killzone 3 PC wallpaper

Killzone 3 PC Wallpaper

LBP Killzone Mini-Pack

LittleBigPlanet 2 Killzone Mini-Pack

7-Eleven: LittleBigPlanet 2 StrategyGuide

LittleBigPlanet 2 Strategy Guide by BradyGames

Also, be sure to check back in early February as we reveal the lineup of the exclusive Killzone 3 content that will be available beginning in February and maybe even another Slurpee flavor especially created with Killzone fans in mind.

Add Your Own

PAGE 1 2

solace357 said:

January 12th, 11:02 am

I will collect them all. Good job martketing dept! haha.

BlooodyCow said:

January 12th, 11:05 am

Slurpee? in the Winter? IN THE WINTER? SLURPEE?
Whoever was the marketing genius behind this marketing strategy needs to….I am not even going to say anything. This just speak for itself.
As much as I love LBP and Killzone, there is no way in hell I am going to 7-11 in the winter for a slurpee.


January 12th, 11:06 am


DaveMastrX said:

January 12th, 11:08 am

My PS3 will be happy, my pancreas will be sad.


January 12th, 11:08 am

@2 BlooodyCow

I guess you are not in Los Angeles where it is almost always sunny in the Winter…oh like today! LOL

I don’t get why people get their pants in a bunch….it’s a cold drink in the winter…oh noes!!!

pitythefool852 said:

January 12th, 11:12 am

I see Sackboy is looking good again…

Did anyone find out who was impersonating Sackboy on Pulse yesterday? He was freaky


January 12th, 11:14 am

Just went on and can’t find stickers and Strategy Guide by BradyGames, where are they?

alfredovaldez said:

January 12th, 11:15 am


remanutd5 said:

January 12th, 11:16 am

Sackboy is looking charming again , anyways no Motorstorm Apocalypse in there? its coming out a month away from Killzone 3

BlooodyCow said:

January 12th, 11:17 am

yeah, I live in NYC….yeah, its snowing outside right now :(

Link01 said:

January 12th, 11:18 am

I wants, it’s there any other way to get the Killzone 3 map pack?

HongoXIII said:

January 12th, 11:19 am

No 7-Eleven’s around me. :( Oh well, cool marketing though. That dynamic theme looks awesome.

musicismyradar said:

January 12th, 11:19 am

the GOWIII promotion was pretty cool, though I will say most 711’s around me were clueless to it.

G-Force08 said:

January 12th, 11:19 am

Nice stuff! Two games I will be getting for sure. Too bad the closest 7-Eleven to me, isn’t that close =/

VincentVendetta said:

January 12th, 11:20 am

When is the LBP2 TV spot coming out?

xerirex said:

January 12th, 11:21 am

Nice work PS! I’m a year-round, day-to-day Slurpee drinker so this is full of the winnings for me!!!!

Now, P L E A S E keep this bond between PS and Slurpee going, at the least, until Twisted Metal hits…Jaffe himself wants to see Twisted Metal cups and possibly a Slurpee flavor based on Sweet Tooth.

Talk about effin cool!

solace357 said:

January 12th, 11:23 am

Hey guys, Big Gulps huh? Well, alright see ya later!

poodude said:

January 12th, 11:23 am

LBP2. Dynamic. Theme. Too. Adorable.

*explodes from cuteness.

Ceohai said:

January 12th, 11:23 am

Why are these Slurpee promos never in Canada?

Hellman said:

January 12th, 11:26 am

Finally some smart advertising sony! You need to do more of this! The designs look fantastic great job.

musicismyradar said:

January 12th, 11:31 am

@17 solace357
it’s “Welp, see ya later!”

Permafry_42 said:

January 12th, 11:34 am

i want that lbp2 dynamic theme so bad! too bad i live in canada… how will we Canadians be able to get the theme? maybe could you please put it on the store?

letherclad said:

January 12th, 11:36 am

Two of my favorite series! This seems pretty sweet, I’ll keep an eye out for them.

Go_Buddie_Go said:

January 12th, 11:38 am

I must have those cups, they look amazing! Also glad to see more Killzone DLC for LBP2.

halowars7 said:

January 12th, 11:51 am

AWW MAN! I would love a LBP2 Dynamic theme! and the cups look too good to drink from lol!

excaliber45 said:

January 12th, 11:54 am

I’m getting a Slurpee today :)

solace357 said:

January 12th, 11:55 am

@21, I stand corrected.

remanutd5 said:

January 12th, 11:56 am

sony finally announcing the psp 2 on january 27th ? yea i know Jeff you guys dont comment on rumors lol

DOOMkillz said:

January 12th, 11:57 am

i got a helghast slurpee cup just last Sunday, 2 games i will be getting for sure!

Eromu said:

January 12th, 12:03 pm

Apparently the nearest 7-Eleven is 240 miles away from me…

SoAmped said:

January 12th, 12:07 pm

If I need more of a reason to drink Slurpees :)

zekececil14 said:

January 12th, 12:13 pm

This is totally unfair because there aren’t ANY 7-Elevens near me.

NeoGuardian86 said:

January 12th, 12:17 pm

7-11 too damn far away from me.

joostin said:

January 12th, 12:17 pm


Here is a neat little fact for you. Winnipeg, MB, Canada sells the most Slurpees per capita in North America, and it is winter 6 months of the year there. A slurpee is good anytime as long as you aren’t homeless…Do you keep your heat off in the winter? Cause at my place it is a steady 71 all year long.

adampa said:

January 12th, 12:20 pm

Definitely getting the killzone ones, look very nice!

IceCreamBandit said:

January 12th, 12:31 pm

YAY! i love when there’s something awesome that requires me to go to a store in which the closest one is THREE HUNDRED miles away =____=

…looks like i’ll have to be sweet talking psn friends for slurpee codes…awesome…(not awesome)

talosman said:

January 12th, 12:50 pm

Unfortunately, there are only NINE 7-Elevens in the entire North Carolina, none of those near a major cities.

kc_chang said:

January 12th, 1:00 pm

Heading out to 7-Eleven.

darthlego said:

January 12th, 1:18 pm

Are they all out now, or are certain cups only available certain weeks. I would like to get someone I know up north to get them for me, since I live very far away from the closest 7-11, so it is important for me to know.


January 12th, 1:20 pm

I can try to get codes for people or prizes for people that don’t live close to 7-11s. 1st I have to collect all mine though!

barnaclejoe said:

January 12th, 1:23 pm

I see the article specifically mentions the U.S.

Is there any chance this is coming to Canada as well?

I’d very much like to get that dynamic theme!

j2thaa said:

January 12th, 1:37 pm

Where are the downloads at? I can’t find them on except for ringtones and the Killzone 3 wallpaper. Anyone can help me here?

Ethereal said:

January 12th, 1:44 pm

I have already been stocking up on points. Still can’t find the cups in my area, but I will be collecting them all. Awesome marketing =)

DanteFilth said:

January 12th, 2:05 pm

When They Had The GOW3 Cups, I Drove All Over Virginia Looking For Those Cups And Never Found One. I’m Hoping I Can Find Those Killzone 3 Cups This Time. Maybe Playstation Can Tell 711 To Put Those Cups Out In Virginia This Time.

wocyob said:

January 12th, 2:23 pm

guessing there not hard cups?… i really hope they are so i really could collect them but im guessing there not

TheDarkCrucible said:

January 12th, 2:28 pm

I will get them for sure but how come only dumb ringtones/videos and PC wallpaper are up -.- I want to get the cool stuff. oh well the cup itself is worth it!
I have a question tho I read somewhere (forgot URL now) that they are also for slurpee reward going to have a Slurpee machine for your Playstation Home. is this true!? :D cause im so going to get that!

Justp94 said:

January 12th, 2:34 pm

Ummmmm But… It is WINTER!!!! Why would I want a Slurpee??? :/….

digitalman123 said:

January 12th, 2:47 pm

There a specific cup for each prize? I want both the LBP2 guide and the theme, so is there a cup for either?
Haven’t had a Slurpee. Now I wanna get one. Sackboy is such an endorser. First a HUGE in-store pic for the Move at Gamestop, commercials for PlayStation, and now Slurpees. It only does endorsements via awesome games.

digitalman123 said:

January 12th, 2:51 pm

Gonna have pee after drinking all those Slurpees…
Ya know, if I get more than one. I don’t know if I can anyway. I don’t make notes to stop at a random rest stop…

Trixzter7 said:

January 12th, 2:56 pm

Very smart.
Going to be drinking a LittleBigPlanet slurpee while walking through a blizzard in Boston!

PAGE 1 2
Comments are closed. We close the comments for posts after 30 days

PlayStation Blog