Horizon Zero Dawn

Mar 14

Mar 14

Introducing The New-Look PlayStation.Blog

Jeff Rubenstein's Avatar Posted by Sr. Social Media Manager

PSB_logo
Notice anything different?

Today, we’re quite ecstatic to unveil the new look of the PlayStation.Blog. As the site marches towards its 4th anniversary in June, the patchwork, add-on look of these pages began to resemble the Weasley house. Also, we were tired of being unfavorably compared to our more attractive, cosmopolitan European sister site.

Unlike commercial sites, we didn’t redesign to serve you more ads, or because we have an in-house art staff that we have to justify. We redesigned the PlayStation.Blog with your requests in mind. How do we know what you’re looking for? You’ve been voting with your clicks.

PSB Homepage heat map

Over the past year, we’ve been analyzing where readers click on the site and, as you can see, items like PlayStation Store update posts and recent stories light up like a Christmas tree. If you only decorate your tree with white lights, that is. When we coupled this info with traffic patterns, Google searches, and other data, it was pretty clear what types of things Blog readers like yourself are looking for when you visit. This redesign addresses these needs.

So we’ve added prominent, permanent links to PlayStation Plus and PlayStation Home content. We’ve overhauled the search box with autocomplete. Our biggest recent releases now “live” at the top right of the site. And huge news won’t get pushed down the page nearly as quickly as it used to.

Conversely, with the old design many things weren’t as easy to find as they should have been. You’ll now find it easier to give feedback on posts via Twitter and Facebook (both of which had a fraction of their current userbase when we first launched the site). Related content will appear at the bottom of a post, and a string of features can be found in a scrolling “red box” belt right in the middle of the homepage.

We also know that the average reader owns a wider, higher-resolution monitor than when we first launched in 2007, and so we’re taking advantage of that additional real estate, and you can expect more and better takeovers of the site, like we did with UNCHARTED 3’s launch.

Screen shot 2010-12-08 at 8.00.29 PM

Now, we realize that this new design will take some getting used to, and some of you will probably hate it outright – at least at first. Many of you said as much when we inverted the color palette from black to white last year, though those complaints died out very quickly as we all adjusted.

Still, for those who really loved the old site, if you look closely, you’ll notice the things that *didn’t* change. The font, colors, and sizes are all the same. Comment replies remain an attention-grabbing red. Of course, the PlayStation news content you visit us to view will all still be here – you just won’t have to look as hard.

Over the course of the redesign process, we began to compare the new site to [lady with the hat]. Even if you don’t care for the flashy new hat, the old girl you know and love is still underneath.

Please let us know what you think. As always, we’ll be reading.

Sincerely,
Jeff, Sid, and Rey
Your PlayStation.Blog team

Add Your Own

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UltraRazpacho said:

March 14th, 9:23 am

I don’t think I like it. :\

stlthriot said:

March 14th, 9:24 am

Looks very sleek, love it! :D

Spyda8012 said:

March 14th, 9:24 am

Change it back

TruEve said:

March 14th, 9:25 am

Aw, I wanted to be first. =P

I’m digging the new layout!

rasengan360 said:

March 14th, 9:25 am

i liked the old design, alot less clutter, the european design was ok but i liked the good ol U S of A’s old design more, oh well, change is inevitable

KingKong80 said:

March 14th, 9:27 am

Very NICE! The page looks so alive now. Although I am little concerned that “redesigns” are all looking a little more like Kotaku, looking at you shacknews. Overall I love the changes.

subbed said:

March 14th, 9:27 am

Why is my old avatar back? To me the site seems very busy now.

EatDeath said:

March 14th, 9:27 am

Excellent Redesign!!!!!

TomHoang said:

March 14th, 9:27 am

The change is abrupt, but I’m sure we’ll all grow to love it.

Christian399 said:

March 14th, 9:29 am

Looks incredible! Now if you’re all for “emulating” the EU Blog…. How about some WKC 2/ WKC PSP info! :) Pretty please?! I’ll clean your house! Walk the dog! Put on a French maid outfit! ;) Just a confirmation that it’s alive and kicking for NA would be awesome.

subbed said:

March 14th, 9:29 am

Ok I guess my posts have my PSN avatar but I see my gravatar image at the bottom while writing. I haven’t used gravatar in years now..

I3rand0 said:

March 14th, 9:30 am

Grats on the redesign

steamone06 said:

March 14th, 9:31 am

It’s ok just got to get used to change

CD6405 said:

March 14th, 9:31 am

This is way too cluttered now. The old one may have been ugly, but it served it’s purpose and did it very well. It was simple and easy to navigate, now everything is jumbled together and shown multiple times. More is not always better.

    Jeff Rubenstein's Avatar

    Rey Gutierrez said:

    March 14th, 10:40 am

    Addressing your issue with multiple sightings of the same post. We’re correcting that issue. The goal is to have as much content “come to you” then you having to dig for it.

Enforcer_X said:

March 14th, 9:32 am

I like it, looks really good, nice work!

Gorvi said:

March 14th, 9:32 am

Looks great……… now announce WKC2 and WKC PSP for North America! :)

nino1911 said:

March 14th, 9:32 am

this is going to take a while to get use too.

R-O-Ofaliss said:

March 14th, 9:32 am

I’m really digging the new look!

Thwip said:

March 14th, 9:32 am

Going to take a bit of getting used to; but I am not afraid of change…I think? I like it…I think?

InfinitiProject said:

March 14th, 9:33 am

Like the new layout. But the PS.Blog.Share is there for what reason?

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 14th, 9:39 am

    It’s always been at the top of the Blog.

playaplus said:

March 14th, 9:33 am

this design is ok but I’m a simple kinda guy, preferred old design

SpyDudeFX said:

March 14th, 9:33 am

I was browsing the new blog for the past 20 minutes ;)

remanutd5 said:

March 14th, 9:33 am

love it Jeff , dont change it back

EvilAbdy said:

March 14th, 9:34 am

It’s pretty sexy. Though if I had one beef it’s that there is a lot more going on.

remanutd5 said:

March 14th, 9:34 am

and what i love the most is that i can find all Motorstorm Apocalypse news really fast !!! its good to see some Motorstorm love

DaRkS1LeNc3 said:

March 14th, 9:35 am

i like it

Butters360 said:

March 14th, 9:35 am

I like it, it’s a mixture of the US and EU PlayStation Blogs.

boneyardweller89 said:

March 14th, 9:35 am

This looks really good! But how do we rate posts now?

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 14th, 9:38 am

    It’s on the right side of this post, a bit higher up :)

YourFunKingOut said:

March 14th, 9:35 am

how about we update the psn it looks so old and jinked compared to the xbox live

Blackheart10111 said:

March 14th, 9:35 am

I’m not sure how I feel about it yet but will def give it a chance.

DeathJynx said:

March 14th, 9:35 am

Cool, now how about you fix support for Playstation Plus subscribers!

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    Jeff Rubenstein said:

    March 14th, 9:41 am

    We’re working on integrating that! Couldn’t do it day 1, however.

WhiteSpy said:

March 14th, 9:36 am

Looks good! now can you fix the main site so we can log in with Safari?

DaRkS1LeNc3 said:

March 14th, 9:36 am

…the new layout makes it seem more like a magazine. kinda, at least thats what I think.

korgon117 said:

March 14th, 9:36 am

I kinda liked how much easier it is to find the big stories from the old one a bit better, but the new one looks cooler! It doesn’t really matter to me one way or the other. Thanks anyway.

MEUS_6 said:

March 14th, 9:36 am

The new look is great & I thank u guys for your hard work u gotta admit the old look was uuuugly . Do u guys know when the playstation app for the iPhone / iPod will be available in the here the EU has had it out for awhile and I have tried convincing my iTunes account that I am in the EU with no luck so please give us some info on this very useful app Pretty Please I am begging over can’t u c

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 14th, 9:42 am

    We’re still working on the iPhone/Android apps for US. It’s coming here.

luckyinlove777 said:

March 14th, 9:36 am

New design is winning.

Hellman said:

March 14th, 9:37 am

I like the new design it’s very attractive. Like you said Jeff it will take time for people to get adjusted to the new look.

Jim777 said:

March 14th, 9:37 am

Its gonna take some getting used to but i must say i kind of like it :) a nice change to a site that was getting a tad stale IMO

Good work guys and give that art staff a raise!

    Jeff Rubenstein's Avatar

    Sid Shuman said:

    March 14th, 10:44 am

    Thanks Jim! Glad you like the new look :)

jpbslayer said:

March 14th, 9:37 am

as long as you dont destroy it like you guys did the forums

BrianMcGuinness said:

March 14th, 9:37 am

Yeah, but c’mon…does this new design have Move Support or trophies? IF NOT I’M NEVER READING THIS EVER AGAIN!!!!!!!!!

Good stuff. I like it. (i love how 3 of the first 5 were negative…sigh)

AmericanNinja1 said:

March 14th, 9:37 am

I like it Jeff. Once again Sony is not only the #1 leader in videogames its #1 in blog desgin as well!

ShadowArchangel said:

March 14th, 9:37 am

Digging it :D now we just need the Andriod App and we are all set for goodies!

chaoszero14 said:

March 14th, 9:37 am

I like the design. I only now wish that they would show our PS Plus logo when we leave comments.

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 14th, 9:44 am

    We are working on integrating that! Look for it soon.

psyXcho said:

March 14th, 9:37 am

now it looks like every other site, a cluttered cluttered mess. I think I’m done here…

MetalGearCrysis said:

March 14th, 9:37 am

It’s about time for a new layout. Looks nice. Now we’re on par with the EU PS Blog.

trentshs said:

March 14th, 9:38 am

loved it… keep up!

Berae said:

March 14th, 9:38 am

It’s weird at first because we are humans and it takes time to get use to it, it’s always hard to get out of comfort zone. But I can say that I will like it, It’s easier to spot things, news cannot be missed because there was 5 news the same day. There’s a lot of little new things that put together give us a better overall site. It looks great so far. Good job .

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 14th, 9:45 am

    Thanks – I’m getting adjusted too, but hopefully everyone will find it easier to find more stories they’re interested in.

xMoReNo said:

March 14th, 9:38 am

I love it !!!!!!!!!

brad74111 said:

March 14th, 9:38 am

it’ll take some getting use too…but it don’t seem to bad

Moosehole said:

March 14th, 9:39 am

The new design looks great on the iPad! It will take some getting used to, but I definitely like it a lot more now. Where’s the iOS PlayStation app that Europe got months ago?

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