Knack 2

Mar 18

Mar 18

PlayStation at SXSW: A Texas-Sized Thanks

Jeff Rubenstein's Avatar Posted by Sr. Social Media Manager

PlayStation at SXSW

We weren’t really sure what to expect at South by Southwest. Sure, we knew the BBQ would be plentiful and delicious (and it was), but we also knew that with dozens of open parties per night and hundreds of bands playing across the downtown area, that there’d be plenty of competition for attention.

Fortunately, Austin was filled with PlayStation fans. From the time crews began setting up the PlayStation Lounge on the corner of 2nd and Trinity, people started poking their heads in, wondering when we were going to open. Even TV crews stopped by to see what we were building.

PlayStation at SXSW

The end result was a custom branded PlayStation shrine, complete with an attention-grabbing rooftop LED jumbotron.

When we finally opened the doors Thursday, both SXSW attendees and local Austinites streamed in to play Resistance 3, SOCOM 4, Ratchet & Clank All 4 One, and see UNCHARTED 3 demoed in 3D. Over 500 of you passed through the doors each night, ensuring that the PlayStation Lounge was a hot ticket (even on the SXSW Hotspots app).

Much like Comic-Con, celebrities can be seen walking the city streets at SXSW, and a couple dropped by the PlayStation Lounge. Brittany Snow went hands on with Ratchet and Clank All 4 One and wielded the PlayStation Move sharp shooter in SOCOM 4, while Rosario Dawson played a new demo of inFAMOUS 2. Dawson in particular is a huge gamer, and in addition to crushing it with Cole, she chatted with me on her anticipation of Batman: Arkham City.

Rosario Dawson gaming - Sara Kerver for WireImage

Of course, we also handed out prizes, like PlayStation Move Sports Champions PS3 bundles, and Killzone 3 Limited Helghast Editions (like the retail Helghast Edition, except that the eyes actually light up – we only made a few of these).

Overall, it was a fantastic time, so thanks to all of you who came out to visit, and to the city of Austin for being such a great host. Oh, and for making some awesome BBQ.


(More pics here. Thanks to Hyku and Rey from PSNation for additional photos)

Add Your Own

TorgoTime said:

March 18th, 2:03 pm

Texas: It’s like Heaven on earth

esko said:

March 18th, 2:08 pm

When ya coming back to DC?

SpyDudeFX said:

March 18th, 2:09 pm

Jeff you have any extra Home vouchers? If so, I could put it to good use ;)

PhantomOfPanton said:

March 18th, 2:10 pm

If only I wasn’t 15…I could of gone :(

XMbeaner said:

March 18th, 2:22 pm

Everything’s bigger in Texas, even the d-bags.

jiggles said:

March 18th, 2:41 pm

I only made it to the Friday session, but I had fun.

Nice meeting you, Jeff. :)

(I was the Irish guy with the startup funding shirt)

manzoor47 said:

March 18th, 2:53 pm

damn! i wish i was there!!!!

fabtrocks said:

March 18th, 3:34 pm

It looks so FUN!!! especially, inFamous 2 demo and Rosario Dawson!!

michaelochs said:

March 18th, 4:02 pm

what about palmdale california

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 19th, 8:47 am

    It’s close to LA, which we’re at several times per year…

supersaiyan500 said:

March 18th, 4:14 pm

If only you guys could’ve come a few short 80 miles south… to the amazing city known as San ANtonio. Hopefully, you guys stop by here next time you come to the deep south =)

station3fever said:

March 18th, 4:42 pm

Rosario Dawson!!
jeff you lucky S.O.B.

idiealot said:

March 18th, 4:49 pm

Thanks again had a great time! Made some friends, tore it up in Resistance 3 multiplayer, and got a picture with Jeff (thanks for letting me cut the line!). Hopefully see you guys next year!

YungShep said:

March 18th, 5:01 pm


narwhalSTAB said:

March 18th, 5:15 pm

Rosario Dawson likes inFAMOUS and Batman: Arkham City? She has great taste in games.

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 19th, 8:48 am

    I’m telling you, she blew through the demo with no instruction. Knew exactly what she was doing. I was impressed.

Butters360 said:

March 18th, 7:28 pm

SXSW is on my Bucket List, that as well as going to a PlayStation Community Meeting.

ICEMAN111188 said:

March 18th, 10:21 pm

Come down to Miami

HebrewHammer said:

March 18th, 11:51 pm

More importanlty, when are you guys hitting Chicago Jeff? You got lots of fans here in the mid-west!

evildude683 said:

March 19th, 12:20 am

Agg…those PSNation guys are real D-bags dude, A friend of mine went and he said them dudes were real stuck up.

    Jeff Rubenstein's Avatar

    Jeff Rubenstein said:

    March 19th, 8:48 am

    Seriously? They’re like the quietest dudes in gaming. Except Torgo.

shortA said:

March 19th, 1:57 am

Thanks for the heads up…..

As cool as this is, it bums me out a lot because you guys always announce your’e where you’re going to be and I always wish I can go, and the time you come to my home town you don’t announce it until after you left. I actually looked at the SXSW schedule on the website and it said Playstation Lounge was only open through the 13th, so I thought it was over. Definitely would have stopped by with my GAP shirt and my copy of Killzone 3 to get it signed by you. Give me some heads up next time! : )

Lanmanna said:

March 19th, 9:29 am

I wanted to go, but I’m in Houston! I went to SXSW before though.

athlete420 said:

March 19th, 9:41 am

You guys should have an event in Vegas, we have lots of convention space here

zacchi said:

March 19th, 11:42 am

When are you guys coming to Toronto?

MarzMasta said:

March 19th, 11:46 am

you guys should come on over to Florida its awesome over here

DragonNutz said:

March 19th, 2:04 pm

I posted this already, but in the wrong place.

That was a lot of fun, and it was nice to see you in person, Jeff.

Amans91 said:

March 19th, 3:03 pm

if you look at the last picture, that is my arm in the white shirt with orange rims, LMAO

Mobius2525 said:

March 19th, 7:51 pm

if only i live in texas.

MoneyMaker110 said:

March 20th, 6:12 am

hey its Rosario Dawson

MoneyMaker110 said:

March 20th, 6:14 am

in the picture i mean. i was just watching her in mib2 with my nephew

ColonelSeitan said:

March 20th, 8:59 am

It was awesome meeting you finally, Jeff! Had a great time trying out all the new games, thanks for throwing this event.

PSNation/Vgevo ftw!

Sindred said:

March 20th, 11:24 am

Thanks for the picture shout-out, Jeff. We had a great time, and look forward to this hopefully happening again next year!


djnealb said:

March 21st, 8:41 am

I wish I had gone, but SXSW always brings massive crowds and traffic, and I hate having to navigate it. Maybe next year, though.

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