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Aug 05

Aug 05

PSN PLAY Delivers Action Games with Special Bonuses

Pierre Gravereau's Avatar Posted by

Director, Digital Distribution

We’re excited to introduce a new PlayStation Network event: PLAY. PLAY is a brand-new annual program, where we’re bringing you four of the season’s hottest PlayStation Network action titles. With every purchase of a PLAY title in the PlayStation Store throughout the duration of the program, you’ll receive a separate piece of DLC for each game, plus a new theme with every pre-order. If these incentives aren’t enough, if you’re 18 years or older and purchase all four PLAY titles in the PlayStation Store, you’ll get a voucher code for PAYDAY: The Heist as a bonus gift. And, PlayStation Plus subscribers will get an automatic 20% off every purchase.

Pre-orders will be available for all four PLAY titles starting next week on August 9 in the PlayStation Store. Remember, in order to qualify to receive PAYDAY: The Heist as a bonus gift, your purchases must be made by September 19, 2011.


PlayStation Network PLAY is going to be an annual program. Here is the 2011 line-up:

August 23: The PLAY program kicks off with Capcom’s highly-anticipated Street Fighter III Third Strike Online Edition, available to pre-order through August 18, 2011. This action-fighting title features 20 playable characters, HD graphics, more than 200 pieces of unlockable content, more than 100 trials and more than 100 challenges When Street Fighter III Third Strike Online Edition is purchased during the PLAY promotion, purchasers will be able to unlock GILL, the self-proclaimed god, without having to beat the game with every character, as day-one DLC. All pre-orders will also receive a Capcom-produced theme. Street Fighter III Third Strike Online Edition will be $14.99.

August 30: Hothead Studios’ The Baconing will be available to pre-order through August 25, 2011. This action-RPG title is the third in the popular DeathSpank series. Attempt to defeat the Anti-Spank and his army of Cyborques, before they cast an evil shadow over Spanktopia. Discover exciting new worlds and battle hordes of enemies as you search to unlock the secret within the Fires of Bacon. When The Baconing is purchased during the PLAY promotion, purchasers will receive an additional co-op character, Roesha – One Bad Mutha. All pre-orders will also receive a static theme, exclusive to PLAY. The Baconing will be $14.99.

September 6: Majesco Entertainment’s BloodRayne: Betrayal will be available to pre-order through September 1, 2011. This 2D side-scrolling platformer features 15 bloodthirsty levels where Rayne attempts to infiltrate a treacherous castle, take out a fiendish horde and stop an evil vampire massacre. When BloodRayne: Betrayal is purchased during the PLAY promotion, purchasers will receive a BloodRayne: Betrayal virtual item for their PlayStation Home avatar and an exclusive dynamic theme. In addition, all pre-orders will also receive a static theme exclusive to PLAY. BloodRayne: Betrayal will be $14.99.

September 13: The SEGA title Renegade Ops will be available to pre-order through September 8, 2011.This top-down, driving shooter from SEGA features a huge variety of vehicles, guns and endless enemies. The game features Sandbox-style missions, so there are many different ways to play. When Renegade Ops is purchased through PLAY, purchasers will receive a Vehicle & Character Pack with two new vehicles and special weapons. All pre-orders will also receive a static theme, exclusive to PLAY. Renegade Ops will be $14.99.

Bonus gift: PAYDAY: The Heist. This gritty, first-person shooter from Sony Online Entertainment lets players take on the role of a hardened career criminal executing intense, dynamic heists in constant pursuit of the next “big score.” A voucher code for PAYDAY: The Heist will be provided as a bonus gift to PSN users 18 years and older that purchased all four PLAY titles, for redemption when the game releases. The game can also be pre-ordered separately starting September 20, 2011, and all pre-orders will receive a static theme. PAYDAY: The Heist will be $19.99.

What gamer doesn’t want to get more action? Get ready because PlayStation Network PLAY pre-orders start next Tuesday, August 9.

Add Your Own

BigBabyBruce said:

August 5th, 12:08 pm

Personally, I think this is great. I love free stuff and discounts. I will most likely pre-order and purchase all the games. I like playing games, don’t really care what kind of game it is.

JumpMan33 said:

August 5th, 12:08 pm

Would really like to have seen Castlevania HoD be a part of this program. I’ll for sure be getting Street FIghter, but i’ll have to do a little research on the other games to see if they are my cup of tea.

Rorek_IronBlood said:

August 5th, 12:08 pm

Morgan Haro, I must say I love your optimism. You and a number of my friends in life say the samething to me a lot. That they want or wish to see that PlayStation Plus symbol above my avatar. Unfortunetly the coupon book (that is indeed how, I view it) just does not catch my interest. It is not the price either. It’s the lack of “validation” or reasoning (the pros to obtaining a program in which offers myself very little.) Beta’s, promotions, and “exclusives” in which others have to wait for a unspecified (usually a week or more in most cases) just does not catch my interests. Those may very well, be incitives to others. However, I feel it’s just not justifiable (especially since I can more then patient enough to wait more often then not.) Also it reminds me of the contract that is soon to end (due to expiration) between Activision and Microsoft with their timely exlusives to Call of Duty content. Which just leaves a sour taste in my mouth (and no, that was not a perveted or intentional pun.)

Still. I enjoy such optimism. I’m more then rational. If you want you can always try to e-mail or contact me somehow through here in the blog or by other means if you want to discuss views, and opinions.

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 12:40 pm

    ONE DAY. Do appreciate your feedback though, it doesn’t go unnoticed. You can always find me in the forums as well in the PSN Spaces. I’m ‘mochuuu’.

IceColdEskimo said:

August 5th, 12:09 pm

Pre-Orders is a bomb idea if you guys implement this for all future PSN content. I, for one, would be a big supporter

B1GG1N said:

August 5th, 12:10 pm

I am thankful that Sony is doing something of this nature, but I do have some criticisms – how else would change occur without a voice of dissent.
I wish the prices were lower, but unfortunately $14.99 is becoming the norm as my fellow gamers make it so. As to the included extras, I have never seen the point in having/buying multiple themes. I wish there was a “random” option so as to have the theme rotate on a daily basis.

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 12:42 pm

    The themes are really just the bonus for the pre-orders. You get a gift for your purchase when the game releases in the form of DLC, or in BloodRayne:Betrayal’s case, an exclusive Dynamic Theme and Home item. So to me, the DLC is the best reward and you get it when, or shortly after the game releases. Pre-order, or buy it when it drops to get the Release extras, as long as it’s before 9/19/2011

XxTigerheartxX said:

August 5th, 12:10 pm

I’m buying Street Fighter 3rd Strike upon release. But how does the Pre Order work? Do I just drop 5$ like regular stores or what gives?

NuBiXx said:

August 5th, 12:10 pm

PAYDAY: The Heist looks interesting, don’t know about the others though.

EdEN_Zardos said:

August 5th, 12:12 pm

Mmm, interesting. All in all I could take my PS+ discount and make this work. Would like it if we got only DLC for each game instead of a “home item” as getting an extra area in The Baconing is more appealing to me than getting a new chair made out of bacon for Home…

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 12:43 pm

    The Home extra is only for BloodRayne. All other titles you’ll get DLC. For example, Baconing get you an additional co-op character, Roesha – One Bad Mutha.

Deathspear666 said:

August 5th, 12:14 pm

Put some crazy a s s games out there and i might consider buying…

EdEN_Zardos said:

August 5th, 12:16 pm

Ok, SLOWLY read the post again and I see that only Bloodrayne has a home item as it’s free extra. Mmm, guess I’ll be getting all games then!

NuBiXx said:

August 5th, 12:17 pm

Off topic: Oh forgot to add I just bought Crash Commando a few days ago and now it’s free grrrrr :(

HokutoKaioh said:

August 5th, 12:22 pm

Definitely going to get 3rd Strike. Not sure about the other games. Glad Plus subscribers get a discount!

Deathspear666 said:

August 5th, 12:25 pm

@NuBiXx ..I almost made the same mistake lol Glad i forgot to hit “confirm” lol

lima_5000 said:

August 5th, 12:25 pm

Is it available in Brazil?
Please do it. Tks

Scarface3010 said:

August 5th, 12:31 pm

Is my plus working now?

Buchi1324 said:

August 5th, 12:32 pm

awesome to hear no subscription but by the title it makes it sound like it is gonna cost something maybe change your words up a little next time might help like this is a annual even not program

Dcrazy204 said:

August 5th, 12:37 pm

Im only interest to get street fighter 3 as part of that program but renegade ops look good though,is like an arcade game.The baconing and BloodRayne: Betrayal doesnt interest me somewhat. BloodRayne: Betrayal look like shank and castevania combine.I like castlevania symphonie at night and shank but i dont think bloodrayne btrayal may end up being fun to play.I think they need to put more games on that program to let people choose what game they really want to get is not what sony decide to choose for people to buy.

emiru69 said:

August 5th, 12:44 pm

I have a quick question, Do I have to pre-order the 4 titles at the same time or as long as my pre-orders are done by September 19, 2011 I will the FREE game?

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 8th, 3:55 pm

    As long as you preorder OR purchase all 4 of these titles before 9/19/11 and are over 18, then you’ll qualify for Payday free

Rorek_IronBlood said:

August 5th, 1:00 pm

@Morgan Haro,

Alright. Well, in the spirit of discussion I have to ask is this “annual program” a subscription based “annual program” or is it free to all and anyone (even those of us outside of the PlayStation Plus program?) Because, unfortunately the way the begginning and end of the article is worded (as well, as described) It feels like it will be a subscription based program. If you could (maybe) clarify that more and ammend (or reword) a few things so, as to not lead to that confussion or misunderstanding; would go a long way as to not misleading the public or myself. As I am under the impression that it may be indeed another service in which one must pay to be a part of.

Also how, long will this programs season last and/or how, many times can one expect to see this progam yearly? As in will it only be seen once a year (example: once a year for two to four weeks?) It’s important information such as this that many may feel is missing or misleading. In any case it is vital information that needs to be adressed.

I’ll have more to discuss, and questions. However, I’d like to hear back on this bit first. Small steps.

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 3:06 pm

    There’s no subscription aspect to PSN PLAY. The program dates that this in effect for are from 8/9 – 9/19/2011. As of now, it’s a yearly event. Hope that helps!

PhantomTroc said:

August 5th, 1:18 pm

What would make this deal awesome is only having to purchase 3 of the 4 games to get Payday. I don’t like fighting games so the fact that Street Fighter is one of the titles will keep me from purchasing anything. I may purchase one or two at a later time, but for now will just wait it out. If 3 were required, I would be whipping my credit card out Aug. 9th.

I realize you cannot please everyone with the title selection and you managed to pick titles from a variety of genres, but that also almost guarantees everyone will not like at least one of the games. I recommend next time either requiring the purchase of 4 games from a total of 5. Any chance a 5th title could be added?


August 5th, 1:19 pm

this is a good program, some people may take advantage of it. But what happened to the days when PSN games were $5-$10?

mr_chun said:

August 5th, 1:23 pm

I’d bite if the PS+ discount was just a liiiiitle bit more.

mr_chun said:

August 5th, 1:26 pm


By annual, they mean “occurring once a year”. There is no subscription. You choose to pre-order any or all of the new $15 games, then receive DLC and a theme as incentive for doing so. Buying all four will get you a 5th game for free.

Once it’s over, we’ll have to wait until next Summer for the next set of new games with similar pre-order incentives.

JLP_M said:

August 5th, 1:32 pm

When I go on the blog, I expect to see people complain and well I’m seeing it. This is a great idea, I’ll be getting Third Strike for sure and a theme is nice as part of the pre order deal. :) Also 20% off! Hooray!

so-knee said:

August 5th, 1:35 pm

Getting Payday for free sounds great, but when does it release? It sounds like we get it when it releases but it doesn’t release that 5th week.

weapon_x17 said:

August 5th, 1:36 pm

I’ll be preordering everything, looks like some good gaming with my nephew.

secret-agent-mii said:

August 5th, 1:37 pm

The only game I’m interested here is SF III online. I’ve never been a fan of deathspank, and a sega combat racing game? Rather get twisted metal.

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 3:07 pm

    Sicne Twisted Metal has been delayed till 2012; Renegade Ops may not be a bad way to tide you over. I’ve heard some pretty sweet thing about; and plus it uses the Just Cause 2 engine, which makes it look gooooood.

Uraizen said:

August 5th, 1:44 pm

So basically I get free DLC/goodies and 20% off for buying games I was already going to buy? Holy crap.

tylerh1701 said:

August 5th, 1:45 pm

This is a pretty sweet offer, not sure why anyone is complaining about free stuff. With a 20% discount I’ll get Baconing no doubt. Have been extremely interested in Bloodrayne, I’ll see how the reviews look, same with Renegade Ops. But if I end up with those 2 as well, might as well pick up Street Fighter to get Payday for free.

Which brings me to my question, hopefully you see this Morgan. Will the games have 20% PS+ discount through the duration of the PLAY event? Or just their first week of release?

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 8th, 3:59 pm

    Plus subscribers get the discount throughout the event, up till 9/19/2011. You can start preordering the content as soon as the 8/9 Store Update hits!

Rorek_IronBlood said:

August 5th, 2:00 pm


That may very well, be so, but it is also a responsibility of theirs to make sure to accurately word it all, and even clarify or rectify any confussion. As I pointed out it is worded in just such as way that many may be confussed and/or turned off. As for the rest of my inquiry; I feel they are justifiable questions with meaning. This may not just be a once a year event and/or may become an all year event (sort of like that of all year around schooling is, but with time inbetween nonetheless.) There is still much to be discussed and questioned though.

I’ll just await for, Morgan Haro, to respond (hopefully.) However, thank you, for replying back to me in-turn.

PullusPardusUS said:

August 5th, 2:02 pm

You guys should add Paypal support to PSN, that way i won’t have to buy those PSN Cards , because my Credit Card is unexcepted !

TheUndertaker85 said:

August 5th, 2:04 pm

Nice. It’s good to see some type of preorder incentives added to PSN. I really hope you all look to make this a permanent thing. Preorder incentives are a big reason people choose one retailer over another so something to give users more incentive to buy through PSN is a big plus for PSN and users.

I3rand0 said:

August 5th, 2:19 pm

Nice way to punish non-plus owners into buying overpriced downloadable titles without a discount.

TheGrimHeaper said:

August 5th, 2:21 pm

Pre-order bonuses on downloadable stuff is one of the biggest shams I’ve seen, holy crap.

Leonheart_0 said:

August 5th, 2:22 pm

@Morgan Haro, So no subscription, so I can openly go to the PlayStation store next Tuesday and this program will allow me to preoreder street fighter? Do I have to sign sign up or anything at all?

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 3:09 pm

    Exactly. PSN PLAY is for everyone! Any PSN member can jump in the store, preorder SF3 and get their Free SF3 theme. When the game comes out, they’ll also get their free piece of DLC (unlockable character). If you’re a Plus subscriber, you can get all that, and 20% off as well.

Detective-E said:

August 5th, 2:27 pm

There’s supposed to be a Mortal Kombat Arcade Collection, correct?

Will this be included?

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 5th, 3:10 pm

    MK Kollection is not slated to be a part of PSN PLAY. That said, you should still buy it ; )

Kirkpad said:

August 5th, 2:30 pm

@121, It IS worded correctly. Both “annual”, and “program”, don’t mean that it is restricted to PS+ users. This is going to be a yearly (annual) event (program) for ALL PSN users. The words are slightly different, but the meaning is the same. Read closely.

Enigma777 said:

August 5th, 2:32 pm

Outside of 3rd Strike, I really don’t care about any of these games. Still it’s nice to see something simmilar to Summer of Arcade on the PSN. Plus the 20% is nice.

ThreeLeggedFreak said:

August 5th, 2:43 pm

Great initiative. I’m hoping you guys will have a Winter and a Spring promotion as well. Winter for Christmas and Spring because of the games drought. Spring, Summer, Christmas PSN Play seasons sound good to me.

lbpmagician said:

August 5th, 2:47 pm

Guess Street Fighter 3 TS is going to keep me busy until Ultimate Marvel vs Capcom 3 is released :P

And I’m loving the Plus benefits, I mainly got it for the automatic updates, but the discounts and the saves cloud are big pluses (pun not intended).

I wish we could share our saves though (even if the trophies were blocked), because sometimes I just don’t have the time to unlock eveything in a game, so I’m kind of dissapointed when a save is locked and want to access the special features without having to S rank every mission or something time-consuming like that.

Burningskull said:

August 5th, 2:49 pm

Will this hamper, ie prolong, Castlevania Harmony of Despair’s release date? And do you have any info on that release date?

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 8th, 4:23 pm

    I don’t have any info on the release date, but this program will not interfere with other Store releases that will be going on.

Kchow23 said:

August 5th, 2:51 pm

Is PSN PLAY going to be available to Canada as well? wouldn’t mind buying some of those PSN games… though would’ve preferred if we could bundle any 3 upcoming PSN games (ie Okabu, Skullgirls, RE remakes, etc).

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 7th, 1:11 pm

    PLAY will be available in Canada

SpiritThief said:

August 5th, 3:16 pm

Still no Oddworld Stranger’s Wrath :(

Hopefully that will be before this. Otherwise I like this idea.

dwilliams11346 said:

August 5th, 3:18 pm

this is just as crappy as ps+

DeathGazer said:

August 5th, 3:25 pm

Thanks for the responses Morgan. I’m a huge fan of Just Cause 2 so Renegade Ops excites me the most.

One question: Does PAYDAY: The Heist have a Platinum trophy? I’m assuming the other 4 do not.

    Pierre Gravereau's Avatar

    Morgan Haro said:

    August 8th, 4:25 pm

    Hmm, sorry no info on Payday trophy stuff

angelspawn77 said:

August 5th, 3:34 pm

Maybe just SF3 for me.

DonCalzone21 said:

August 5th, 3:56 pm

Count me IN!!!!!!! I got money to burn.

***Proud PS+ Member***

Cyb3rfr34k-iso said:

August 5th, 4:01 pm

nice initiative!

Kajax said:

August 5th, 4:13 pm

We want CROSS GAME CHAT, add it to PSN+ and i will subscribe. PSN+ s*cks right now

SonsOfMonroe said:

August 5th, 4:17 pm

Nice I’ll Grab Them All. As For Cross Game Voice Chat, Alot Of You Aren’t Even Plus Members So Thats A Feature That You Shouldn’t BeTo Worried About. When They Do Announce It For Plus Alot Of The None Plus Members Are Gonna Go Ape ****. Not Trying ToBe Mean But I See This Big Rage Posting Contest Coming When Ever They Give Us Cros Game Voice Chat. Everybody Wants New Features & Options But Don’t Want To Spend Any Money.

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