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Aug 30

Aug 30

Long Live Play

Scott Steinberg's Avatar Posted by

VP of Product Marketing

PlayStation Nation,

Two years ago we introduced you to our resident Vice President of just about everything, Kevin Butler, in the inaugural “Dear PlayStation” ad which was timed with the introduction of our “It Only Does Everything” campaign. Since then, the campaign has helped make the PS3 a household name in 50 million homes worldwide. Today, I’m excited to introduce you to a new brand campaign “Long Live Play” – designed to celebrate gamers from all walks of life and recognize you for making us who we are today.

PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. PlayStation is reaffirming our commitment to gamers like yourselves with “Long Live Play” – mixing humor and a little good, clean fun with the kind of entertainment content you crave.

What better way to transition than with a visit from Kevin Butler, back from his four-day retirement with a special message.

Beginning today you’ll find “Long Live Play” rolling out on some of your favorite websites, TV networks and retailers as well as across numerous social networking outlets. It’s our way of inviting all gamers to come and join the PlayStation Nation. When we say there’s never been a better time to join, we mean it. With games like Resistance 3, UNCHARTED 3: Drake’s Deception, The ICO & Shadow of the Colossus Collection and more on the horizon, PlayStation is committed to creating a AAA software line-up that real gamers can get excited about.

The new PS3 price of $249, coupled with incredible gaming and sports content including DIRECTV’s NFL SUNDAY TICKET, MLB.TV and NHL GameCenter, PlayStation is ready to welcome gamers from all over with open arms and hours upon hours of unbelievable entertainment.

We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the “Long Live Play” campaign our dedication to you, the PlayStation fans, truly shines through. For those of you who have friends that might be on the fence, I encourage you to invite them to come on over. In the meantime, keep your eyes peeled because in the weeks to come we’ll be turning the spotlight back on you, and you won’t want to miss it!

Happy gaming!

Add Your Own

JMG24BAD said:

August 30th, 2:27 pm

faking epic

BlooodyCow said:

August 30th, 2:33 pm

this was actually really funny. Really glad to see KB still got it. Hopefully Song can put him to good use with actual ad’s.

jimboiscool1 said:

August 30th, 2:39 pm

KB VP of awesomeness :)

loadstone007 said:

August 30th, 2:52 pm

I’m sold on everything PlayStation. Love it.

Sniper_Amer said:

August 30th, 2:53 pm

Long Live Play!!!!!

beastbarbour said:

August 30th, 3:03 pm

epic as always!

JakeRuiner said:

August 30th, 3:07 pm

I was wondering why Kevin was wearing grandpa clothes at the beginning lol, looks like he was layed off for some time and had to resort to being a carpet salesman haha

Elvick_ said:

August 30th, 3:14 pm

@None-Believers: Off with you. We don’t need your heresy!

Kevin Butler for life!

favian said:

August 30th, 3:33 pm

lol economy flooring

TONY-Q said:

August 30th, 3:43 pm

good stuff…

TONY-Q said:

August 30th, 3:43 pm


ElektroDragon said:

August 30th, 3:49 pm

Loved it… especially the “TV worth more than your car” and the “no look flaming crossbow shot”. EPIC.

crazy_kracker1 said:

August 30th, 4:04 pm

? is did he really ever leave if that was just a stunt for when they launched. {long live play}

gold1617 said:

August 30th, 4:06 pm

lol, best video ever

jstepp2 said:

August 30th, 4:37 pm

I didn’t even know he was gone! *Looks at Twitter feeds* OH! Got it!

manixram said:

August 30th, 4:53 pm


sakukoivu2008 said:

August 30th, 4:56 pm

Long Live Play!

darknightgotham said:

August 30th, 5:12 pm

great AD, love the KB vids. LONG LIVE PLAY!

tonydamiani said:

August 30th, 5:16 pm

Long Live Play!

Welcome Back Kevin! :D


August 30th, 5:16 pm

Long Live Play! Man Kevin Butler is just too hilarious we gotta have an AVATAR of that guy

BuchNasty said:

August 30th, 5:23 pm

Neat commercial thing but… I don’t understand it’s point.

gema11981 said:

August 30th, 5:35 pm

omg simply the best !!!

NeoPhantome said:

August 30th, 5:40 pm

Nice he’s back :D

WelmoscaBR said:

August 30th, 6:08 pm

A-W-E-S-O-M-E,awesome,awesome,awesome…oh man I was missing KB so much…welcome back KB you are the GUY…and also I was looking for infamous 2 commercial…when I saw at final of this video…so amazing.Cant wait to see the commercials for all exclusives that will come…KB you are awesome PS community need you.

Charles_Surge said:

August 30th, 6:22 pm

Bang on.

Black_acid24 said:

August 30th, 6:23 pm

I cried from the epicness.

sciteach said:

August 30th, 6:32 pm

lmao my no look flaming crossbow shot.

JayD-1K said:

August 30th, 6:49 pm

This was funny and refreshing!

Anubis80 said:

August 30th, 6:54 pm

hahaha EPIC! I was really beginning to miss these.

AgentX said:

August 30th, 7:07 pm

Welcome back to the world of PlayStation, Kevin! Now, usher in the next wave of awesome games!

furykiller972 said:

August 30th, 7:11 pm


furykiller972 said:

August 30th, 7:12 pm


Superstrokey1123 said:

August 30th, 7:38 pm

I approve of this

sirqweirDY said:

August 30th, 7:41 pm

Glad he’s officially back.
Didn’t think he could stay away for long though ;)

Keysersoze10033 said:

August 30th, 7:48 pm

Great job guys!

ngreatshark said:

August 30th, 8:14 pm

this makes me feel all warm and fuzzy inside. Just got my ps3 last weekend and I feel like I hoped on the train just in time!

Northstar77 said:

August 30th, 8:48 pm

BEST commercial for anything ever.

Sum-Mischief said:

August 30th, 9:05 pm

Oh, my when Kevin whips out Jacks picture from inside his desk …. I was rolling on the floor. “You are the boss of me!”

PlayEvoinsec21 said:

August 30th, 10:10 pm

Long Live Play !!!

Even i just got a YLOD on my old 80gb ps3… im comming back for more with the new Ps3 Slim at $249 !!! Hail KB and HAIL SONY AND PS3 !!

Darkpen said:

August 30th, 10:26 pm

That was awesome!

ItalianMafia92 said:

August 31st, 12:00 am

I cannot wait for twisted metal smvr2012 and mw3 :)

zech678 said:

August 31st, 1:27 am

happy this guy back miss him funny dude

jsjc3 said:

August 31st, 2:05 am

keviin’s back Legit long live playstation

madhi19 said:

August 31st, 3:22 am

Look like selling cheap carpet was just a step down from selling ps3 games! loll I wonder who let that one slip.

mastorofpuppetz said:

August 31st, 4:59 am

@147, where did I say anything about the audience?? Sony is smart to go after the core audience, the casual audience is already witht he wii,…… Sony knows what they do best and have not been grasping sicne about 2008……

Daigen said:

August 31st, 5:45 am

Amazing! This is going to be an awesome Fall. Disappointed that the Vita got pushed to 2012 for North America, but with Kevin back and the upcoming line-up I think I can wait it out :P

marlyt said:

August 31st, 7:15 am

Sony needs to purchase the rights to “Airplane! The Movie” and cast KB as Captain Over….Roger…or was it Under?

bcpower_08 said:

August 31st, 7:21 am

so if its kevin butler is for the PS3, and its marcus for the PSP, then its kristen schaal for the XPERIA PLAY. who is it going to be for the PS VITA ? playstation?

Ex-DarkBlade said:

August 31st, 8:09 am

Epic commercial.

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