Knack 2

Sep 02

Sep 02

When Resistance 3 Met Kevin Butler

James Stevenson's Avatar Posted by

Community Lead, Insomniac Games

As we lead up to Resistance 3’s launch this Tuesday, we wanted to start your holiday weekend right with the two television commercials you will be seeing for Resistance 3 over the next few weeks. These commercials will be airing during NFL games and my personal favorite, college football, as well as series premieres of some of the biggest shows on TV.

Why two commercials, you ask? Well, we have two great approaches for Resistance 3. One involves the story of Joseph Capelli’s journey. In some ways this ties us back to the very first live-action prologue trailer that showed us the first glimpse of Resistance 3’s grim new world. Here you get a glimpse of the emotions and story that make up our game. We really feel like this ad wonderfully captures and encapsulates Resistance 3. Take a look:

Hope you liked that commercial and it got you pumped for the game’s launch. That said, what’s a huge PS3 exclusive without a Kevin Butler commercial? Maybe it’s best if you just watch.

So what do you think? Keep your eyes peeled as you watch TV over the next couple of weeks to spot these ads in the wild!

One other item I wanted to point out for our New York readers, the PlayStation Lounge in New York City will have the first seven chapters of Resistance 3 on-hand for you to go try out over the holiday weekend from 1:00 to 4:00pm Eastern Time on Saturday. Furthermore, they also have a limited quantity of the awesome Olly Moss posters that you’ve see us give away. Go check it out to get a taste of what you’ll be playing on September 6th!

That’s all for now – let us know what you think of the commercials in the comments below!

Add Your Own

AizawaYuuichi said:

September 2nd, 1:32 pm

“Go check it out to get a taste of what you’ll be playing on September 6th!”

I don’t know about the rest of you, but I’ll be playing Warhammer 40K: Space Marine on September 6th.

As for the commercials, I always love KB stuff. It was fun. As for the top trailer… it had nice action sequences, and as opposed to some of the whiners here, I realize you stated these will be airing during football games, so the big set pieces and “prettiness” are what will grab those people’s attention, if they play games at all. That being said, the way that Joseph’s mouth barely moves while he’s shown talking, in a cinematic cutscene, kinda screams at me that this is not a top-tier title, and more in line with throwaway shooters like Lost Planet.
Either way, I’ve never been a Resistance fan, so I’ll be passing on this, but nice effort on the commercials.

sciteach said:

September 2nd, 1:32 pm

explain “doomsday package.”

Rorek_IronBlood said:

September 2nd, 1:38 pm


Just “personal” servers, and only twice. Both of which were small and yes, it was a pain (I was learning and still am.) Not really sure about the attitude with the whole “good for me.” Anyway though. About the maintence and cost of running and upkeep. Would I justify somehow to pull the on everyone “if” the money ran-dry? Okay. Let me do, what you just did. Hmmm.. Yes. I would be able to justify it so. Because, in most cases (the keyword here today is “most”) if the money ran-dry like that it would mean my business was already utterly failing and I would have sold it off or closed up permenantly. Other then that in “most” cases said servers are run independantly by a private firm (meaning leasing out servers) or by the publisher which has a branch of servers to which is devoted to all games or match-making, and the like. Money however, does not just stop rolling in. Thank you, royalties, sponsors, ect, ect, ect (even stock and shares.) So, yeah.

Rorek_IronBlood said:

September 2nd, 1:48 pm


“Yes, it has not gotten that bad yet. But who can say that this is really going to happen? Who can guarantee that Bethesda will create an industry-standard rule with Rage?”
– Vinland_Krauser (Post #:96)

You know I thought the same thing when they first introduced key-codes to PC gaming and again when ElectronicArts first introduced and tested the console market with “online” passes. However, I know that the masses will allow for it. Again. They don’t see or wish to see the big picture. I just try my best to fight the good fight (even if it’s hard or futile.)

It’s like what, KwietStorm, said to me in his post.

“Rorek just buy new”
– KwietStorm (Post #:85)

Enabling. We all do, it at some point and it never is for the better.

burningwind said:

September 2nd, 1:52 pm

The actor that plays Kevin Butler is definitely one of the luckiest actors in commercials ever. He gets to do some pretty cool and crazy stuff. He is actually fairly beloved as well which is highly uncommon in commercials to have a hero of sorts.


September 2nd, 1:54 pm


“and by your own “sense” of being you justify the worst.”

So what makes you any different? You say my “sense” of being allows me to justify the worst. Your “sense” of being allows you to justify that a company has no right to protect their product or to protect their investment by making sure they can make money on everyone who ever would own their product.

And that was a great example with the auto industry by the way. I’m being completely serious, with no sarcasm. I never thought of that idea. However, if car companies decide to that in the future, I would support them as well.

If you are that unhappy with Sony’s online pass then please, then don’t buy the games that use them. That’s the beauty of the capitalist system. Sony has the right to create an online pass, and you have the right to not buy or use their products.

P.S. – Don’t forget my dad was also responsbile for my life too. How about you get real.

Ratchet426 said:

September 2nd, 1:54 pm

mastorofpuppetz wrote:
“PS3 has outsold 360 this week by 100,000 after the price cut, except still behind 7000 in the US, whats wrong with Americans LOL.”

Amen brother! PS3 destroyed Xbox in the European market last week (and, as usual, in Japan too) but sure enough, there’s good ‘ol US of A with Xbox sales -still- leading PS3. WTF America? Maybe its all those RROD machines finally getting replaced, or dimwit ‘casual gamer moms’ buying into the Kinect marketing bulls**t.

If I was a conspiracy theorist I’d swear MS was fudging their US numbers, but they are a pure honest company that competes fairly on the merits of their fine products…. ;-)

burningwind said:

September 2nd, 1:56 pm

Also, all the people complaining about the Playstation Pass are just cheapskates. They can get a game new when it comes out or later on and still get the pass. Even if they buy used for a decent price the pass is not super expensive for what you get and it helps developers make some cash in a bad economy. New games go down in price. No need to complain so much. Used games carry unexpected risks potentially such as scratches that mess things up later in the game. New games are just better all around and places like Gamestop are a total ripoff anyway.

easyriderzombie said:

September 2nd, 1:59 pm

Im high on weed. –$$$$—-SOLD—-$$$$–

Astronica said:

September 2nd, 2:01 pm

lol epic ad haha
wanna get the doomsday edition but i already got a sharpshooter..

Rorek_IronBlood said:

September 2nd, 2:01 pm


You “honestly” believe this is about them protecting their products or somehow to raise more funds, or even by far the most laughable to help protect us (which I have heard by enablers.) What makes me different is that I am “not” blind. I don’t willing support or enable such unethical practices. You should not be so, willing to conform or blindly follow. In the extremes it is the worst. Prime example is when my own people followed so, willingly to the propaganda and whims of a certain political extremist (who managed to slaughter millions and destroy religious symbols all in one foul swoop.) Though that is a very extreme example, but the point is still vibrant. Conforming and blindly following is never healthy.

Ps. I am “not” buying this game, and I got real a long time ago. You should try it yourself and stop being a conformist drone. They do, not however, have any right to encroach upon our free civil rights and ownerships.

SlaughteredNinja said:

September 2nd, 2:10 pm

Wish I had time to pick up that RESISTANCE dual pack. Anyway, another great one by KB.

Vinland_Krauser said:

September 2nd, 2:16 pm

It’s “good for you” to know more about what you are talking.
However, you still can’t perceive the notion that, in gaming, you can’t simply “pull the plug”. The console is still alive on the market, so the games must have support as long as there is a considerable amount of people playing.
Also, if there are people playing it, your business is not failing. They bought the game and deserve the online feature since it was promised. The Matrix Online servers were closed after a LONG time and the business never failed. The game simply was old and losing more and more players as the days passed, with no progress.
We could talk about the online passes all night long and you would still bring up this pessimism of the online component being an essential feature that is going to forcefully take money off people’s hands.
I won’t waste my time thinking about the future.
The online pass is only for used games. As long as they don’t charge it for new copies, I’m okay with this. if you don’t, then keep “fighting” and don’t buy the game.

Vinland_Krauser said:

September 2nd, 2:31 pm

I see you really are fond of referring to people as zombies or conformist drones and boasting your self-realization to market practices. Such a pity not everyone is so wary of this evil, scary world as you are.
I just hope you realize there is a public for everything. There are lots of people interested in buying “Horse Armor”, “DLC of content that can be unlocked by merely playing the game” and Online Passes. Yet, neither you can call these people stupid, nor call the developers “evil and greedy”. They are simply catering to their audiences, who aren’t being controlled by propaganda mumbo-jumbo. They just want to spend more money and we should let them do so.
Want to fight? The good fight is standing to your beliefs by simply not buying the game. Nothing else. By insulting people and trying to convince them of avoiding this “manipulation”, you are just making an annoying scene.
You will find people who believe in you, but not with this approach. Try being less rude sometimes.


September 2nd, 2:34 pm


Yes I honestly believe it is about them protecting their products. Companies making money is not this horrible situation that many have made in the past. The only reason we have these wonderful games, movies, electronic devices, etc, is because a company invested a lot of time and money to make them. If they don’t get their fair and just return on them, then those companies bottom line will be hurt. If the hurt snowballs into something too big, then the companies future could be put in jeopardy. That’s why I believe, and I’m being completely honest, that Sony has the right to get their cut of the used game market. How would you feel if something you made was able to be taken advantage of by people without you getting your just and fair compensation for the money and the time that you put in? You claim that you are not blind. Well as a business owner, and trying to look at this issue from Sony’s business angle, I don’t have a problem with my vision. I also don’t think there’s a problem with Sony’s vision either. I hope you are able to have fun with your gaming in the future. With more publishers doing an online pass, I really don’t see how you’ll be able to that without some problems.

Airwalkinman17 said:

September 2nd, 2:40 pm

All I know is that I know i’m going to LOVE Resistance 3. I’ve got that bad boy preordered and paid off.

I think that its a great idea to have two different commercials for the same game because there are lots of people who will see something and not really “get it” only to never give it a second thought. By creating a very different commercial for the same product it might give this quality product the attention it deserves.

And lets be honest here. If your a gamer and you enjoy the fps genre there is really no reason not to love this game unless your jaded, have ADHD, or childishly ignorant. I say good work. For me I enjoyed both. I like the personal tone in the first one, yet I liked the humor and lets have fun attitude of the second :D


September 2nd, 2:46 pm

the KB ads are awesome!

SoleAddict23 said:

September 2nd, 2:58 pm

This is to Rorek, VInland, mastorofpuppetz and whoever else is on this discussion,

One I know online pass isn’t new, you shouldn’t assume. Two, online pass IS greedy and dirty and one of the various things that are the dark side of gaming like locking content already on the disc just to sell it as paid DLC. Three, Sony and all the devs/pubs DO make their money from their games, remember that companies sell COPIES of their game, not each time the game is played by a new person. For example. if Wal-Mart or any store that sells games receive 100 copies of a game and sell those 100 copies, the devs/pubs already made their profit from each COPY, which is what they SELL. Now, if purchaser 55 decides to trade, sell or give as a gift his/her copy, the new owner of the disc just replaces the original purchaser, no company loses ANY money. It’s not like purchaser 55 still has the copy and so does the person he gives/sells/trades the copy of the game to. If the purchaser 55 wants to get the game again he would be purchaser 101, so no company loses money.

SoleAddict23 said:

September 2nd, 2:59 pm

This whole “we have online pass because we want to make something from each used copy of our game” is just an excuse and lie.

If we the gamers keep buying or supporting these methods things will only get worse, look at some of the greedy and dirty things that have happened in gaming so far, content already on disc is locked to sell as paid DLC, content from games are kept from the disc on purpose just to sell seperately as paid DLC, DLC that should be free is being charged, DLC that can’t be free and ever DLC that should be free is extremely overpriced, online pass. Come on gamers, I know some of you are blind, loyal fanboys but this is only going to hurt you.

visual_pollution said:

September 2nd, 2:59 pm


Your “used car” argument holds no merit. By purchasing a car used, you are knowingly buying it ‘as-is.’ You wouldn’t expect the manufacturer to continue provide you free oil changes, tires and other repairs, would you?

“but to turn it “on” you have to pay the manufacture said anonymous fee”

Its called gas, dude. And replacement batteries. And oil. The money may not go to the manufacturer, but you still have to pay money to get your car to run.

I wholeheartedly support the online pass.

FORMIK said:

September 2nd, 3:01 pm

People, please use another “forum” to discuss your thoughts about the PSN Pass. Yes, Resistance 3 is the only game (that I know of) that is using this, but can we keep the discussion about the related topic?

Vinland_Krauser said:

September 2nd, 3:06 pm

There are things far more scary and terrible than paying measly 10 bucks more on a cheap used game.
Locked content on disc is OPTIONAL and not essential to the core experience. No one is forcing anything.
No company loses any money, but the online service is only entitled to the original owner who got the online pass for free. Whoever gets that copy second-hand has to get another pass since the original owner will ALWAYS have the right to play the free multiplayer, even if he doesn’t want anymore and decides to get rid of the game.
The pass isn’t transferable, it’s bound to the account.

SoleAddict23 said:

September 2nd, 3:15 pm

Also, I always buy games new and I know the online pass comes free when you buy new but I won’t buy any games with online because of principle. Online pass is wrong and not buying/supporting those games is right. I have been gaming for almost twenty years, I’m not about to let gaming become crap.

DarkRecoil said:

September 2nd, 3:16 pm

no sooner have a spoken again about how sony continue to stupidly ignore limited edition consoles in America (sony japan literally announce a new one every month) do i find out about another awesome limited edition xbox console. The latest one is for MW3 and it looks EXCELLENT.

Too bad the incompetent morons @ SCEA cant get their heads around something as simple as: Limited edition custom paint job = Hype, increased media coverage, & more PS3 sales.


MarinoBrea said:

September 2nd, 3:16 pm

The writers of these ads are losing their touch. “Never take our shooters”….c’mon, what’s up with that.

DarkRecoil said:

September 2nd, 3:17 pm

*no sooner have I

Vinland_Krauser said:

September 2nd, 3:19 pm

You are free to do whatever you want. The principles and the money are yours.
Just don’t force your ideas on people. If they decide to do the same as you, fine. But let them decide for themselves.

jstepp2 said:

September 2nd, 3:34 pm

Haha, Hey KB, last I checked… there aren’t horses in Resistance. Just thought I’d let you know. :)

jstepp2 said:

September 2nd, 3:44 pm

@DarkRecoil , While I respect your opinion, your comments don’t belong here. Yes, I would like a fancy looking one too, but calling Sony America “morons” is uncalled for. Find somewhere else to rant about it please.

wolfzero1 said:

September 2nd, 4:01 pm

liked the first commercial. the second one was meh, don’t care about the Move

htwyford said:

September 2nd, 4:13 pm

Ok first off:

Holy hell.

The radio spot was incredible. That was everything a game commercial should be.

The bad news.
I am dissapointed by the KB commercial. Normally, I love those ads to death but here…I don’t know, I just wasn’t feeling it. Play the radio spot on TV. Play the KB one less. Just a thought,

Ratchet426 said:

September 2nd, 4:26 pm

To everyone confused by KB on the horse and the line “they’ll never take our shooters!” – I hope you realize this was a riff on Mel Gibson in “Braveheart”.

Rorek_IronBlood said:

September 2nd, 4:36 pm

I’m just going to ignore you completly, ASINGLEENIGMA. Not because, I have run out of views to talk about or for childish reasons. I just cannot help you and I have no reason to. Why, bother. You are obviously delusional. Especially in how, you view this pathetic world. You like so, many enablers argue “money” and jaded politics, but in the end you are all hypocrites in that you support one evil over another. Which is why, I had refused to make my argument against the “pass” using “money” as the majority reasoning. It’s not. “IF” Sony can validate and prove to us all (myself including) that said profrits and majority of it’s base earnings are dumped back into the game itself and recycled for continued support (whether it be content, server maintence, or other services and goods) I’ll happily retracts my claims and argument (to an extent.) However! This will never happen and there is no proof to the contrary. As for your beliefs in that they are somehow “protecting” themselves is just laughable and is the “oldest” tool in the trade. That is just basic influential propaganda which has been spouted off for centuries by kingdoms, civilizations, corporations and even radical extremists. It’s all a lie though.

Rorek_IronBlood said:

September 2nd, 4:52 pm


There is a qoute you should learn and know.

“There is a sucker born every minute.”
– P.T. Barnum

Why? Because, it’s a fact. I just wish you and everyone else could see you are all being led to conform to something that is wrong and is unethical. It should not have ever happened even. It’s the same as choice. Everyone seems to complain about Wal-Mart, or say GameStop, but in the end they are hypocrites and purchase from them anyway because, of the corprorate choke out. The best example I could ever give you is that of StarBucks, but hey. If you are unwilling to see the facts as they are. That is not my fault. As for how, I treat the masses. Honestly I treat them better then the corporations do. Atleast I have a more solidified name for them other then cash-cow, sucker. I don’t know what sickens me more though. The fact that these fools cannot see the truth, or the fact they buy so, willingly into believing that said corporate entity even cares. (lol) See how, funny that really is? It’s downright depressingly morbid, and deathly funny.

el27ch said:

September 2nd, 4:54 pm

So playstation brought back kevin butler, got a new slogan, and many ps3 exclusives are coming out in the fall? Man its great to have a playstation 3!!

Rorek_IronBlood said:

September 2nd, 5:00 pm


You sir, obviously are just either to young to have understood the context of what I was conveying (even, ASILENTENIGMA, got what I was converying by that example it’s context.) Those are “upkeeps” and services to ensure longevity. Like ones own life and the constant battle for health. However, the context to which I was portraying was simple, and I am sorry you could not grasp it. Trully a shame. I suppose I’ll make it a bit easier for you in one “last” attempt.


Say you looking to purchase an Ez-boy reclining lounge chair; used and from say a second-hand store. It’s good enough for what you need and you like it. Say you purchase it take it home and decide to give it a good test run. You go, to recline and suddenly you realized it’s locked and will not recline nor project the foot rest. You later see a tag that says to call the manufacture number and pay an anonymous fee to “unlock” said features. What then? Do, you pay for it and suck it up?

Maverick10 said:

September 2nd, 5:04 pm

I can’t wait for R3. I took a vacation day from work :)

dilbig5 said:

September 2nd, 5:05 pm


Looks like you are stuck with Call of Duty and JRPG’s. Stop whinning. Don’t want it, don’t buy it. That’s how a society is. If you don’t support the PSN Pass, then I suggest you switch to Xbox. Oh, wait… still have to have an online pass on multiple games on that including paying $60 to even connect to the multiplayer. Would you pay to continually have something like water? Oh, unless I’m mistaken, you already do. You know why? Because it’s a neccessity, video games are not. Games could be $100 each and people would still buy them. Wanna know why? Because people like to have things. Games will be sold no matter what comes with/without them because it’s a hobby that millions of people have and a multi-billion dollar industry. People need cars, water, food, and a place to live. You continually pay for those, probably with almost no complaint. So why would you complain about something you don’t need?

Rorek_IronBlood said:

September 2nd, 5:24 pm


Actually, you don’t know me or what games I play (not that it is any of your business.) Also for the sake arguing. Atleast Microsoft came out and told everyone they were going to charge for their “online” services. Sony on the other hand stated all to the contrary that they would be free (so, I guess this makes them a hypocrite.) Actually though it seems like you are a child whom doesn’t understand anything (much less the market.) As for the topic between “luxuries” and that of “necessesities” the governement really has not taken or accepted that vehichles are trully a “necessesity” to living (while for most it may very well, be.) However, it is still seen as a luxury item. Why, would I complain though? See. You call it complaining and obviously missed the “large” point (to which I find sad.) I’m fighting for our rights as owners. A game is a product. Not a service. When I purchase a game or am gifted a game or otherwise it is my “product” and it should be a full functional autonomous unit. Online or offline otherwise. I should not have to pay an extra fee anonymous or otherwise to use any features I should already have said rights to. Learn the differences between goods and services. Please.

dilbig5 said:

September 2nd, 5:42 pm


I don’t need to know you or need to know what games you play, if you don’t buy any games that have an online pass, all you will be playing is basically Call of Duty and RPG’s. I understand completely what the difference between a necessity and a want (luxury). Cars might as well be a luxury seeing as most people can’t or won’t walk 30 miles to see a family member or go to work. Cars have a price depending on the model, year, company, and used/new. Video games are basically the same price new (depending on 1st party and 3rd party developers) but vary in used prices depending on age and popularity. Video games cannot and will not be a necessity ever. A game is product? True. A game is not a service? True. However, the multiplayer connectivity is. Using the PSN, Xbox Live, Steam, or whatever, costs money to connect to no matter if it’s free or otherwise. The disc is a good. Playing mulitplayer is a service. I think you need to learn the difference. With Bethesda doing the thing with Rage makes no sense. But the did say that it is an otherwise invisible level that you probably won’t go to anyway. That is probably the only one game the pass makes no sense on.

DazeOfWar said:

September 2nd, 5:47 pm

Well my copy is preordered and can’t wait to play it.

TheTwelve said:

September 2nd, 5:49 pm

Whyyyyyy does Kevin Butler make me laugh soooooo much……



mcbuttz78 said:

September 2nd, 6:18 pm

@rorek. Ok if buy a game thats old and try to get online with it i could because it was before pass online started. ok.. but if bough tit used.. then i will have buy a code to get it to wrks.? that not 100% true

Becuase if buy afew games from a dev lets say ea.. then u can get online for free with all their games they make without a pass regardless of the yr they were released . how do i know becuase Im memeber of them. I can ncaa online i dont need a pass. I can get ncaa 11 and 12 online too with out a pass even i bough it used.ALl u need to buy uisone sports game and be member of there community. Now not everyone does that. Rockstar does it.


September 2nd, 6:26 pm


“I just cannot help you and I have no reason to. Why, bother. You are obviously delusional.”

That’s actually funny, because I thought the same thing about you. Look at that we both have something in common. We both think the other person is off their rocker…HOORAY!!

“but in the end you are all hypocrites in that you support one evil over another”

Well let’s see now. Sony gives me great games to play, a reliable piece of hardware, etc. You don’t offer anything positive to my gaming scene. Now who am I going to support?

My hope is that the online pass becomes the industry standard. I’m certainly a pro-business minded person and I would much rather have Sony or any other game company get their fair and just compensation than to ever side with a malcontent like yourself. If you ever create a product Rorek, or have your own business, please let us know on the blog. That way I can try to get your product second hand and deny you your fair compensation. You don’t need to get paid, right?

Darkpen said:

September 2nd, 6:34 pm

the KB spot was okay, but I’m surprisingly much more fond of the CG R3 one.

mastorofpuppetz said:

September 2nd, 6:45 pm

LMAO Rorek is rambling so much his arguments are all over the place and nothing but hypothetical speculation based on paranoid dillusions…. Guy is clueless.. And he has the nerve to try and talk down to others… Low self esteem for sure.

mastorofpuppetz said:

September 2nd, 6:48 pm

I do agree SCEA is terrible though, US is dominating the 360 everywhere, in every way, except the US……… Part of that us US brain washes everyone by advertisings so much people forget there is an alternative. BUT, a big reason is SCEA is clueless in america.

Xbox always have promotions, Sony… never.. Not good ones at least. Also, SCEA marketing = terrible.

Black_acid24 said:

September 2nd, 6:49 pm

I see R3 is more emotionally engaging than the first 2, and i freaking love that! LONG LIVE PLAY!

djsaiyan said:

September 2nd, 7:06 pm

Why in the Sam Hill doesn’t Kevin Butler have a VP of *inserttitlehere*?

apoco_483 said:

September 2nd, 7:50 pm

plz add me.. :p 3 plats and near 2 more. I need more than 15 friends for trophys and stuff :p

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