Author Archive

It Only Does The Show

Posted by on Mar 02, 2010

PlayStation Nation, Hope springs eternal and I know this is the time of year when MLB fans focus on the prospects of their team. It’s also when you can get your hands on the latest iteration of the MLB franchise with MLB 10: The Show, launching today. Widely considered the most authentic baseball game, MLB […]

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It Only Does 256 Players

Posted by on Jan 22, 2010

It certainly has been a great start to a new year here at PlayStation and we want to thank you for helping us to break some pretty big milestones this past holiday. Not only was it our single highest sales month for PS3 in its history, it also marked the highest single revenue month for […]

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It Only Does Unbelievable HD Entertainment Bundles

Posted by on Nov 28, 2009

Hi everyone. I hope you’re all well recovered from a tryptophan-induced holiday and are getting ready for some exciting shopping ahead (this is of course, if you haven’t already taken advantage of our great Black Friday promotions). It’s been a lot of fun rolling out the many creative executions of our “Dear PlayStation” ad campaign […]

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It Only Does Blu-ray Movies

Posted by on Nov 20, 2009

Next week’s Thanksgiving holiday marks the kick-off to the traditional retail holiday selling season. It’s a key part of our year as many people who may not be hardcore gamers begin their research for the hottest gift items. Naturally, we expect the PS3 to be on a lot of those lists this year. This holiday’s […]

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It Only Does Great Games

Posted by on Oct 23, 2009

In just the few weeks since my last post, we’ve launched the amazing UNCHARTED 2: Among Thieves, we’ve unveiled the new 250GB PlayStation 3 and we’ve welcomed nearly half a million new PS3 owners into our PlayStation family. There is no doubt it has been a busy and exciting few weeks here; and as promised, […]

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It Only Does UNCHARTED 2: Among Thieves

Posted by on Oct 02, 2009

It’s an incredibly exciting time for PlayStation. We’re experiencing tremendous momentum on the new 120 GB PS3 and yesterday launched the PSPgo which press are touting as an “evolutionary step-up model” and “the most high-powered handheld video-game machine on the market.” And we haven’t even started talking about one of the most anticipated games this […]

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It Only Does Family Togetherness

Posted by on Sep 10, 2009

Hi everyone, Thanks for all your amazing feedback on our new “It Only Does Everything” ad campaign. Kevin Butler has been busy pushing the new $299 PS3, not just on our blog but on some of your favorite TV programs, and the reaction has been fantastic. I mentioned on my initial post that we have […]

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It Only Does Everything

Posted by on Aug 27, 2009

I’m excited today to unveil our brand new ad campaign for PlayStation 3. This year is going to be a game-changing year for PlayStation. Last week, we extended an incredible value proposition with the $299 price move and the introduction of a sleek new form factor for the 120 GB PS3. We’ve coupled this news […]

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