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PS4-The Order

It Only Does Sharp Shooting, Hard-Hitting, 3D Games

Scott Steinberg's Avatar + Posted by Scott Steinberg on Feb 18, 2011 // VP of Product Marketing

Once in a great while, a game comes along that challenges what we know to be true about certain genres. Starting next week, the way you play and experience first person shooters will forever change when Killzone 3 and the PlayStation Move sharp shooter make their way to store shelves around North America. Now, what would a launch as significant as this one be without an instant classic Kevin Butler ad? Better yet, how about we feed that excitement with two new Kevin Butler ads? Boom…


Starting this morning you can catch Kevin Butler and, well, more Kevin Butler, on some of your favorite networks including ESPN, G4 and Comedy Central. Of course this all leads into next week when you’ll finally have your chance to take Killzone 3 home to play however you choose — whether it be in 3D with your DUALSHOCK 3, PlayStation Move or PlayStation Move sharp shooter. Praise has been pouring in from critics with some stating that “Killzone 3 is the kind of game you buy so you can show off what your PlayStation 3 can do” while others crown the title as “the shooter to beat,” and finally that Killzone 3 “deserves to be in the conversation of top-tier console shooters.” Add the PlayStation Move and PlayStation Move sharp shooter into the mix and we’re hearing things like “BEST motion control for ANY FPS EVER” and “…the first instance where we felt the motion control system actually improved our play in a hardcore game.” (PlayStation: The Official Magazine).

Coming off the heels of our exciting NGP and PlayStation Suite announcements and leading the charge into a year that will bring more than 20 PlayStation 3 exclusives, Killzone 3 marks the first 3D motion control enabled FPS on the market—and it’s one you don’t want to miss.

Killzone 3 has already become an instant favorite here at the PlayStation headquarters, one million of you have already experienced it for yourselves in the single player demo and highly successful beta, but we look forward to hearing what the rest of you have to say when you try it out for yourselves next week.

Thanks,
Scott

//Add Your Own

85 Comments

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1

+ falconsfan07 on February 18th, 2011 at 6:04 am said:

Can’t wait for this game! Picking up my Helghast Edition at Midnight Launch on Monday. So excited!


2

+ Enforcer_X on February 18th, 2011 at 6:08 am said:

EPIC!


3

+ Aggie_CEO on February 18th, 2011 at 6:10 am said:

ROFLMAOOOOOO

I’m Dead at the dummy on his back….


4

+ Nithorias on February 18th, 2011 at 6:14 am said:

Kevin Butler is so hilarious hahaha, can’t wait for Killzone 3 next week, it’s gonna be explosive lol!!!

Btw –> “favorite networks including ESPN, G4 and Comedy Central” cool I’m always watching either ESPN or Comedy Central :D can’t wait to watch those commercials on my beautiful t.v. xD


5

+ StECnet on February 18th, 2011 at 6:17 am said:

I second comment #2 – EPIC!!! hahaha Kevin Butler is awesome he needs his own TV show based on this very role of his! And Killzone 3 is gonna be just as epic as Kevin Butler!!!


6

+ Zezzler on February 18th, 2011 at 6:18 am said:

Clean up. aisle you.

lololol great commercials!


7

+ Loy310 on February 18th, 2011 at 6:21 am said:

Lol, how do you come up with this?


8

+ CpnChaos on February 18th, 2011 at 6:22 am said:

Anyone else notice he dropped the Killzone exclusive 7-Eleven Slushee?

Look at the drink he drops in the 2nd commercial. Subtle, but brilliant!


9

+ Butters360 on February 18th, 2011 at 6:26 am said:

Helghast Edition on Tuesday! Can’t wait. Killzone 3 baby!


10

+ MoneyMaker110 on February 18th, 2011 at 6:27 am said:

the titles are great, stay at home shooter and first person sensei


11

+ KidCommando on February 18th, 2011 at 6:29 am said:

Got the Sharp Shooter and Move all ready…just waiting for Tuesday to start my 24-hour double XP marathon of death.


12

+ Three_of_IV on February 18th, 2011 at 6:30 am said:

I can not wait Killzone 3. The Kevin Butler commercial is great! Whoever comes up with these really needs a raise.


13

+ SirTrigalot on February 18th, 2011 at 6:31 am said:

Picking this up at midnight and the sharp shooter should be in the mail later that day


14

+ pitythefool852 on February 18th, 2011 at 6:32 am said:

For anyone who has ever struggled with DualShock controls for shooters, PlayStation Move in Killzone 3 is a must-try.

I completely agree that it’s the best motion controls ever for a shooter.


15

+ oxsweetkissesxo on February 18th, 2011 at 6:33 am said:

If u pre-ordered klllzone 3 will u get socom 4 beta automatically,just wondering c(=


16

+ YouAreMistaken on February 18th, 2011 at 6:34 am said:

Two Killzone 3 Kevin Butler ads Awesome.


17

+ Kamino_3 on February 18th, 2011 at 6:36 am said:

God, i think these ads are so good i love them!!
What UP KB!!??


18

+ lcmnick on February 18th, 2011 at 6:40 am said:

“Once in a great while, a game comes along that challenges what we know to be true about certain genres”

Umm, sounds like someone has been watching some Steve Jobs’ presentations…


19

+ falconsfan07 on February 18th, 2011 at 6:42 am said:

@15
I think you have to buy the full game to receive the beta. I don’t think you can get it through preorder.


20

+ igorrocks2 on February 18th, 2011 at 6:50 am said:

Bring some FIRE! call CIA CSIS FSB MASAD M6 M8 KGB Helghast invades the WORLD in the next 96 hours – on our HD TV’s! ;) LOL jk XD It would be great if PS team put countdown timer…


21

+ GhostMatter on February 18th, 2011 at 6:50 am said:

Customizable? I can’t even set a melee button. With the set-up I have right now for the Move(so my wrist doesn’t hurt, I have some problems with it), I can’t do melee a third of the time!


22

+ SOOPERGOOMAN187 on February 18th, 2011 at 6:53 am said:

I just does everything, for America….


23

+ alok893 on February 18th, 2011 at 6:59 am said:

Loved the beta and the Single Player Demo!

Already Pre-ordered the Collector’s Edition!

I’m Pretty sure this game is going to be Epic!


24

+ Lugoves on February 18th, 2011 at 7:02 am said:

Helghast Edition, Sharpshooter etc [All times two the Mrs. loves her Killzone as well]


25

+ mastorofpuppetz on February 18th, 2011 at 7:02 am said:

Not good ads at all, barely any footage of the game, need better trailers like they do for HALO, Kevin butler is good, but not every ad for a game needs to be a KB ad. Need ads that show case the game, not KB. KB advertise the system good, exclusive games, no so much. Look what MS does for their big games, they know how to sell/market way better then Sony.


26

+ leo8877 on February 18th, 2011 at 7:11 am said:

Can’t wait!!


27

+ Zinacef on February 18th, 2011 at 7:22 am said:

Kudos to whoever writes these ads!


28

+ KineticArtist on February 18th, 2011 at 7:22 am said:

they need to just make a Kevin Butler PS Move game just lots of mini games you can play with the move and walk around saying funny things Yeah Id buy it…


29

+ thelastcaveman on February 18th, 2011 at 7:39 am said:

Correction It Only Does Sharp Shooting, Hard-Hitting, (3D Games if you have a 3D TV)

We love butler, the ads have finally improved but as other people have said more game play footage please.


30

+ ULRA-1- on February 18th, 2011 at 7:59 am said:

Is the Story really that bad?? =[


31

+ scorpio182 on February 18th, 2011 at 8:03 am said:

Great ads…. lol

Would like to try the sharpshooter one day…


32

+ Mattsta001 on February 18th, 2011 at 8:07 am said:

As mentioned the ad is not good. The ad for KZ3 should focus on the gameplay and be epic, stirring, exciting, thrilling. That ad did absolutely nothing and I hope it isn’t all that’s planned. KB was funny initially but the poor January NPD results with PS3 lagging in third place again and down 3.6% YOY show the ads aren’t working. More emphasis should be placed on stylishly presented gameplay and not silly jokes for the PS faithful.


33

+ KazeEternal on February 18th, 2011 at 8:09 am said:

But but…. I never watch Comedy Central, ESPN, or G4….. I watch Syfy, USA, FX, and Spike. Can we say broken research lol.

Anyway can’t wait to have this game in my possession next week. Spot on the shelf reserved, Move and Navigator recharged, rations for not leaving the house, and days off from work scheduled. LETS ROCK THIS GAME!


34

+ spunnups on February 18th, 2011 at 8:12 am said:

Clean Up, Aisle You!

LOL These ads Rock!!!!!!!!!!!!!


35

+ erick_34 on February 18th, 2011 at 8:13 am said:

Yesterday I bought my new controller Jungle Green at GameStop

and can’t wait for Killzone 3, Sharp Shooter and the Navigation controller

^_^


36

+ mastorofpuppetz on February 18th, 2011 at 8:17 am said:

@32 agreed, KB is good for advertisng the PS3, NOT GAMES, these ads do nothing to highlight kz3, MS has much better marketing then Sony, and thats why the PS3 is a failure in the world biggest market, the US. (I hate MS, but they know how to sell/market their products).

Need ads that showcase the game, not KB and the game just a backdrop. Many people are not even aware of many of the great PS3 exclusives due to poor sony marketing.


37

+ Squall1979 on February 18th, 2011 at 8:17 am said:

That was pretty clever.


38

+ KazeEternal on February 18th, 2011 at 8:18 am said:

@25
What Halo commercials had actual in game footage this generation. ZERO. In fact ODST’s commercial when watching it reminded me of Killzone 2 and felt they were mis-advertising Halo, since Halo could only wish it could achieve those kinds of set pieces. The whole thing was live action footage of chaotic war torn, death at every turn environments…. IE Killzone!

These commercials will do just fine as Commercials. Though the Justice Trailer still needs to be spamed everywhere along side these. It out classes anything I saw for Halo.


39

+ mastorofpuppetz on February 18th, 2011 at 8:20 am said:

@37, umm, there were MANY halo Trailer commercials, 100% halo, same as gears. Learn some facts,


40

+ mastorofpuppetz on February 18th, 2011 at 8:20 am said:

Justice trailer > any of these KB ads. Thats the point.


41

+ StrykerIsland on February 18th, 2011 at 8:26 am said:

Outstanding.


43

+ LordRaoh on February 18th, 2011 at 8:41 am said:

“Clean up.. Isle you….”

lmao, love it..


44

+ Spunta on February 18th, 2011 at 8:47 am said:

Not the best, but these always drive home the point they’re trying to sell. Good job as always, SCE marketing team.


45

+ Arcadian_Rebel on February 18th, 2011 at 8:53 am said:

Haha great commercials! I will be getting this when it releases. :)


46

+ JoeDuke4 on February 18th, 2011 at 8:53 am said:

Freakin great


47

+ timmy19888 on February 18th, 2011 at 9:05 am said:

killzone is so boring and overrated.


48

+ Sneeches on February 18th, 2011 at 9:05 am said:

can’t wait for this game, picking up my helghast edition tuesday at 10am soon as gamestop opens and then calling in sick to work :)


49

+ erick_34 on February 18th, 2011 at 9:19 am said:

@47 and you are so stupid and abnormal and shut your mouth

and can’t wait for Killzone 3, Sharp Shooter and the Navigation controller


50

+ Airwalkinman17 on February 18th, 2011 at 9:22 am said:

the beta is all kinds of awesome!
I just downloaded the single player demo last night and oh my!
I’m even more SUPER DUPER STOKED now! I couldn’t be more excited. It was mindblowingly good. Thank you GG games for addressing the previous titles shortcomings and for making this third entry bigger, better, and more bad A33!!! Even the split screen looked amazing graphically. Thank you so much. I have an fps ps3 exclusive that i’ll super proud to add to my collection now next tuesday :D
ps3 ftw!!!!!!!!!!!!!!!!!!!!


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