PlayStation.Blog
PS4 - Destiny

So, Today is My Last Day at PlayStation

Jeff Rubenstein's Avatar + Posted by Jeff Rubenstein on Nov 09, 2012 // Sr. Social Media Manager

Jeff Rubenstein

After five years, 5,995 blog posts, and 10,888 Tweets, today is my final day at PlayStation. We’ve accomplished a lot together: we’ve built PlayStation.Blog into one of the most influential blogs in the world, amassed the largest Twitter following in the industry and the 8th most fans in the world on Facebook (watch out McDonalds!). I mention these stats not to brag, but because I continue to be amazed at the enduring strength of the PlayStation brand and its fervent fans, whom I’ve been lucky to serve as Social Media Dudebro since 2007.

Jeff yells at people a lot

PlayStation, specifically SCEA, has been very good to me. I’ve been sent to gamescom, Tokyo Game Show, PAXes East and Prime, Comic-Con, and E3 many times over. I’ve gotten to personally put PS Vitas into fans’ hands for the first time at Social Club events. I’ve gotten to share exciting news, first looks, and big reveals with you, then relay your feedback to the teams that created them. Keep telling us what you think; it really does count!

Most impactful of all, I’ve met thousands of great people — gaming industry, media, and PlayStation fans — some of whom have become true friends.

Jeff just pretends to play games

Now, I’m actually looking forward to jumping back over to the fan side of the fence. Working through my massive backlog of games (starting with The Unfinished Swan this weekend). Buying The Last of Us at a midnight launch. Actually being surprised at E3.

It’ll be a big adjustment for me — but not for you. Perhaps the most important thing I’ve done here at PlayStation is surround myself with people more talented (if not better looking) than myself. Sid, Rey, and Justin are the reasons PlayStation.Blog is as informative, entertaining, and influential as it is. None of that will change when I walk out the door this afternoon. And I guess that’s why I’m at peace with moving on; my work here is well and truly done.

Play with me on PSN (JeffPS) and/or follow me on Twitter (@jeffrubenstein). I’m practicing PlayStation All-Stars Battle Royale right now. Bring it, my Radec is ready.

TL;DR I’ve really loved working with, and for, all of you.

Jeff

Jeff eats like a girl

P.S. — Confession time: I’m the one who spilled coffee all over the break room on October 15th, 2007. I didn’t know how to operate the coffee maker. I regret the error.

//Add Your Own

228 Comments   67 Replies

51

+ perrandy on November 9th, 2012 at 5:47 pm said:

this is sad news for those of us who have followed the playstation blog since its inception.so,its not too far fetched to say that we will miss your interviews and comments here on this blog.anyhow,i personally wish you the best in your future endeavors and i hope that you wont be a stranger to the blog even as a ps fan
sincerely;
perrandy


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    + Jeff Rubenstein on November 9th, 2012 at 10:43 pm said:

    wow, thank you. You’ve been around for a long time, which is appreciated.


52

+ Dinsouza on November 9th, 2012 at 5:51 pm said:

Thank you for all this time, I wish you the best of luck!


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    + Jeff Rubenstein on November 9th, 2012 at 10:43 pm said:

    thank you for your comment.


53

+ Enigma777 on November 9th, 2012 at 5:51 pm said:

It feels like it was just yesterday when a bright-eyed kid left his job at an Orlando newspaper to work on this crazy Internet blog thing. And look at him now! Almost enough to bring a tear to a grown man’s eye…. ahem… almost.


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    + Jeff Rubenstein on November 11th, 2012 at 11:41 am said:

    Ha, good memory!


54

+ Psychoz69 on November 9th, 2012 at 5:53 pm said:

WTF IS THIS BS!, man end of an era. I’m sadden to hear this news, it was fun following you zombie blognet i hope whatever is in your future may be worthwhile to leave the mini making machine. Good luck


55

+ DZORMAGEN on November 9th, 2012 at 5:55 pm said:

The Blog we never be the same!!


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    + Jeff Rubenstein on November 11th, 2012 at 11:42 am said:

    Actually, it will be exactly the same ^__^


56

+ BigFreezy1975 on November 9th, 2012 at 5:55 pm said:

Hey Jeff you will always be a cool cat in my book! I wish you much success and thanks for always talking back with me over on Twitter. We even played SSIV a few times… appreciate it. Hope you’ll still be around in some ways. Peace!


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    + Jeff Rubenstein on November 11th, 2012 at 11:42 am said:

    I remember that!


57

+ Tjoeb123 on November 9th, 2012 at 5:56 pm said:

So who’s going to reply to our comments now????


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    + Jeff Rubenstein on November 11th, 2012 at 11:42 am said:

    I’m sure *somebody* will step up.


58

+ hush404 on November 9th, 2012 at 5:58 pm said:

:( Won’t be the same without you, Jeff. I’ve enjoyed the flavor you added to the place. All teh best in your future endeavors.


59

+ ChaseHammerJ on November 9th, 2012 at 6:02 pm said:

Bye Jeff. Best of luck to you moving forward.

PS – I forgive you for deleting me as a friend on PSN few years ago.


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    + Jeff Rubenstein on November 11th, 2012 at 11:42 am said:

    I now know all 100 people in person. Sorry!


60

+ Linklex7 on November 9th, 2012 at 6:05 pm said:

Going to miss you, Jeff. Hope all works out for you.


61

+ crusher915 on November 9th, 2012 at 6:11 pm said:

You will be missed, good luck on the future


62

+ pandacastro on November 9th, 2012 at 6:11 pm said:

Damn you were the best one. Good bye.


63

+ Asphaltum on November 9th, 2012 at 6:13 pm said:

Take care Jeff. Best of luck to you man.


64

+ AutomaticOcelot on November 9th, 2012 at 6:15 pm said:

Keep it reals, yo.


65

+ Icestar10 on November 9th, 2012 at 6:15 pm said:

This is sad news! Why are you leaving? :( I wish you all the best!


66

+ IceColdKilla44 on November 9th, 2012 at 6:18 pm said:

Thanks for being here on the Blog for us for the past 5 years, Jeff. Things definitely won’t be the same around here without you.

Best of luck with whatever you do next!


67

+ dusek on November 9th, 2012 at 6:21 pm said:

Thanks for everything Jeff, without you this blog would have never been the same. Take care!


68

+ Kchow23 on November 9th, 2012 at 6:22 pm said:

I am shocked… saw this post after taking a brief break from playing games and I could not believe my eyes! I remember the days when it was just Jeff and Chris… good luck on your future endeavours!

Who will keep Sid at bay now!? :(


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    + Jeff Rubenstein on November 11th, 2012 at 11:43 am said:

    He’s going to be out of control!
    It’ll be great, he’s the best in the business.


69

+ Train1999 on November 9th, 2012 at 6:27 pm said:

Thanks Jeff for making Playstation The best in the World. Good Luck moving forward!!!!


70

+ crazy_kracker1 on November 9th, 2012 at 6:28 pm said:

Good luck to what ever you do here on out and in a way it looks like you are pissing on that Lawn as is saying well you no lol, GOOD LUCK


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    + Jeff Rubenstein on November 11th, 2012 at 11:43 am said:

    ha, we didn’t think about it.


71

+ B-wrekless on November 9th, 2012 at 6:28 pm said:

Good luck, and may your future be prosperous.


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    + Jeff Rubenstein on November 11th, 2012 at 11:44 am said:

    and may you live long.


72

+ Kchow23 on November 9th, 2012 at 6:30 pm said:

Also what about all the Minis that are yet to be made!


73

+ tampaBAY on November 9th, 2012 at 6:32 pm said:

Best of Luck Jeff and thanks for all your contribution to Playstation.


74

+ Richard919 on November 9th, 2012 at 6:32 pm said:

If you leave who is gonna make the minis?! Hahah good luck in your future and thanks for all the work you did at Sony !


75

+ loganwolf13 on November 9th, 2012 at 6:33 pm said:

JEFF NOOO!!

I’ll miss you bro


76

+ crazy_kracker1 on November 9th, 2012 at 6:35 pm said:

Another thing why are you leaving one of the best companies to work for what out there could top SONY well maybe being a double agent for the Government?


77

+ TLSBill on November 9th, 2012 at 6:36 pm said:

Just when I thought that picture of us had gone away too.. lol The MGS4 console is still working great btw thanks. And it did not end up on e-Bay (which is what you were saying when the pic was taken) I wish you all the best in your future endeavors! It’s sad to see you go, but change can be a wonderful thing and I’m sure you’ll be just as successful wherever you decide to land. Thanks for 5 great years!


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    + Jeff Rubenstein on November 11th, 2012 at 11:44 am said:

    Glad you didn’t sell it!


78

+ lisatsunami on November 9th, 2012 at 6:37 pm said:

What?!!! Why?!!!! Just got the tweet!

Best wishes for the future & thanks for everything, Jeff.


79

+ D-Squad3 on November 9th, 2012 at 6:38 pm said:

WHAT? What’s the reason? I hope it was your own decision and not Sony’s and that nothing bad happened between you and PlayStation. :(

Good luck to your future!


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    + Jeff Rubenstein on November 11th, 2012 at 11:44 am said:

    It was my decision, and a tough one at that!


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+ T3DV0L70L1N4 on November 9th, 2012 at 6:38 pm said:

Thanks for all your hard work Jeff! You definitely helped make this community the awesome place it is today and you were instrumental in giving PlayStation fans a voice. I wish you the best of luck in the future.


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    + Jeff Rubenstein on November 11th, 2012 at 11:45 am said:

    well thank you. please continue to use that voice.


81

+ D-Squad3 on November 9th, 2012 at 6:38 pm said:

We’re gonna miss those minis that you make with your wife! lol


82

+ JesseHaysFL on November 9th, 2012 at 6:40 pm said:

Hey Jeff,

Wow, I’m going to miss you. For all of the events and other goings on you were always super cool, down to earth and all in all a lovely human being. PlayStation will miss you and we will miss you. I wish you and your family nothing but the best.

Best of luck on your next endeavor and please always remember Go Gators!


83

+ Lasdrub on November 9th, 2012 at 6:41 pm said:

Thank you for what you did with the PlayStation Blog and gaming itself. I visit this blog every single day, and you had a big part in that. You have helped set the standard for what companies can do to involve fans.


84

+ TriangleOffense on November 9th, 2012 at 6:47 pm said:

The blog and podcast will never be the same. best of luck in all the future holds and if Dark Souls happens to be in that backlog, expect to get killed over and over again if you step into my house (anor londo)


85

+ TwinDad on November 9th, 2012 at 6:48 pm said:

Best wishes where ever you go Jeff. I’ve had great times talking to you at the Sony events. One thing always stood out to me was that you were never a sales person promoting your inventory you loved what products you sold and the video game fanatic in you always shined through. Hearing you talk about games your were playing on the blog cast always got me excited.


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    + Jeff Rubenstein on November 11th, 2012 at 11:45 am said:

    Thanks for that. I’m not a good liar, so I stick with what I like.


86

+ MP_is_for_Chumps on November 9th, 2012 at 6:48 pm said:

Really bad news :(

One of the few industry “community manager” types who you could tell, actually grew up being a hardcore fan of the (PlayStation) brand.

When guys like Jeff are leaving, you really do begin to consider the predictions about PlayStation’s demise next gen :(


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    + Jeff Rubenstein on November 11th, 2012 at 11:46 am said:

    Nah, my leaving has nothing to do with the future of the business. Personal decision. As a fan, I’m very excited about what’s in store for PlayStation.


87

+ pickupdoctor on November 9th, 2012 at 6:49 pm said:

Good Luck and All the Best.


88

+ Dante989 on November 9th, 2012 at 6:51 pm said:

You only leave a job of this nature (under good circumstances) for 2 reasons. 1) You’re retiring or 2) You’re moving onto bigger and better things in life.
I’m gonna have to take the latter on this one. Good luck with whatever it is that you are now pursuing in life.
It’s gonna be weird not seeing your blog posts on here.
Gonna try and add you on PSN, if you have any room left for people. If so, then I shall see you on the battle ground of Playstation All Stars Battle Royale some day.


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    + Jeff Rubenstein on November 11th, 2012 at 11:47 am said:

    I really wish I could retire.


89

+ AmericanNinja1 on November 9th, 2012 at 6:56 pm said:

But where will you go? what will you do?


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+ KainDrake on November 9th, 2012 at 6:59 pm said:

No, Jeff, say it ain’t so! :’(


91

+ Zezzler on November 9th, 2012 at 7:00 pm said:

Jeff. You have been a fantastic asset in not only the world of PlayStation, and the industry as a whole, But as a pretty cool guy overall.

While it is certainly sad to see you leave such an iconic company after making such a big name for yourself, I’m sure whatever role you move into next, you will excel in that as well.

I only met you once at a fantastic PS.Blog meetup (as well as Ray), and i’m sure you don’t remember, but you are guys are all pretty rad.

So basically, i’m sure as everyone has said, and will continue to say; Thank you for putting so much of your time and effort into not only this blog, but PlayStation as a whole. I wish you good luck in your future endeavors.


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    + Jeff Rubenstein on November 11th, 2012 at 11:47 am said:

    Thanks for the comment!


92

+ ghamdikh1 on November 9th, 2012 at 7:07 pm said:

Goodbye, Jeff. You’ll be missed and best of luck in your future endeavors.


93

+ ArchAngelMai on November 9th, 2012 at 7:07 pm said:

I’ll miss hearing things from your POV, hope Sony isn’t giving you the boot and you are leaving of your own volition. Best of luck in whatever you do next!


94

+ jimmyfoxhound on November 9th, 2012 at 7:08 pm said:

Awww the blog won’t smell the same w/ out Jeff here


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    + Jeff Rubenstein on November 11th, 2012 at 11:48 am said:

    this much is true.


95

+ Yellow_snow_87 on November 9th, 2012 at 7:16 pm said:

dang the blogcast wont be the same without u, we’ll miss u dude, best of luck!


96

+ GT_168 on November 9th, 2012 at 7:18 pm said:

It’s has been amazing Jeff. From the moment I stumbled onto the PlayStation.Blog I’ve been vastly impressed and have never left. It truly is a testament to how to provide a community to a platform and deserves full integration with current and future PlayStation platforms to serve as how we game together. I wish you continued success in whatever venture you take up.


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    + Jeff Rubenstein on November 11th, 2012 at 11:48 am said:

    Thanks for saying so. Keep reading!


97

+ RBRTZZX on November 9th, 2012 at 7:21 pm said:

You will be a hard person to replace. Best of luck in whatever is next for you.


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+ detictiveconan on November 9th, 2012 at 7:23 pm said:

I hope you future endeavors ,whatever they may be,go well. ^_^


99

+ Starflyer59 on November 9th, 2012 at 7:29 pm said:

Best of luck Jeff. Great work the last few years. Sony is going to miss you more than they know.


100

+ retro25 on November 9th, 2012 at 7:36 pm said:

Farewell Jeff!!!! All of us Playstation fans will miss you having around the PS community (mostly the blog) so good luck there. ;)


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