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From Ashes: God of War: Ascension Live-Action Trailer Explores Kratos’ Origins

Anthony Caiazzo's Avatar + Posted by Anthony Caiazzo on Feb 01, 2013 // Senior Product Marketing Manager, SCEA

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If you’re an ardent PlayStation fan, you’ve no doubt seen the teasers. Today, I’m extremely excited to share the final, full-length version of our “From Ashes” live action trailer for God of War: Ascension, featuring a special arrangement of Ellie Goulding’s “Hanging On.” This is just about the biggest production we’ve ever undertaken for a God of War commercial or trailer — or for any PS3 game for that matter. We are very proud of how it turned out, and we hope you enjoy watching it as much as we enjoyed making it.


Everyone knows Kratos has anger management issues; he will stop at nothing to get revenge on Ares and all of the gods that have betrayed him. In God of War 1-3, **SPOILER ALERT** we got to experience Kratos’ quest for vengeance as he took down Ares, and literally climbed his way to the top of Olympus to defeat Zeus himself. God of War: Ascension, however, is set before the first God of War game. Through the course of the story, we get to see a more human side of Kratos as he deals with the pain and loss of having just lost everything he has ever loved. We worked closely with Imaginary Forces, the creative minds behind some of the gorgeous cutscenes in Ascension and some of the past God of War games, and Santa Monica Studio to bring Kratos and his family to life, paying careful attention to each minute detail.

If you are like most other red-blooded Americans, you’re probably going to be watching the Super Bowl this coming Sunday. If you happen to watch the game streaming online—an increasingly popular way to enjoy the big game—or have it streaming as your second-screen info source for the game, you’ll be able to catch a unique one-minute version of the trailer airing during the Super Bowl live stream.

God of War: Ascension on PS3

If the recent single-player gameplay video left you hungry for more news about the epic single campaign waiting for you in the game, you are in luck. That was just the tip of the iceberg. We hosted a media event last night with a bunch of the top gaming media in the country to show off the first half hour or so of the game. Watch for their in-depth impressions to start popping up online today.

In the meantime, here are a couple of brand-new screenshots from the single player campaign. Look for more screens of your favorite Spartan warrior in the online preview coverage, along with playthrough videos of the spectacular opening of the game showing some brand new attacks, areas, enemies and more.

God of War: Ascension on PS3

If that wasn’t enough reason to go out and pre-order, don’t forget that you’ll be able to sample the next PS3-exclusive from Naughty Dog, creators of the amazing Uncharted series, before anyone else. If you hadn’t heard yet, there will be an exclusive-access demo of The Last of Us that will only be accessible via God of War: Ascension’s main menu prior to the launch of TLOU.

//Add Your Own

101 Comments

51

+ Gamatos123 on February 1st, 2013 at 10:55 am said:

That’s so awesome!!!! i want to buy that game!!


52

+ D-Squad3 on February 1st, 2013 at 11:06 am said:

Already have the Collector’s Edition pre-ordered!


53

+ StealthReborn– on February 1st, 2013 at 11:06 am said:

I literally had chills going down my spine from watching that trailer. I can’t believe it’s finally here. Just 6 more weeks…just 6 more weeks…

God of War series is by far my favorite series. The only thing that’s causing my vengeance is the wait that I’ll have to endure before God of War IV comes out on the PS4. Bah!!

Can’t wait to pick up my collectors edition! =)


54

+ omegazio on February 1st, 2013 at 11:20 am said:

i can not wait for this game im still throwing money at the screen


55

+ Heavenly_king on February 1st, 2013 at 11:22 am said:

@34, 37:

this is the first GOW ever story-wise.


56

+ Heavenly_king on February 1st, 2013 at 11:24 am said:

on topic: AWESOME VIDEO!!


57

+ Rockstar519 on February 1st, 2013 at 11:28 am said:

I just got a hard one.


58

+ swisstylez on February 1st, 2013 at 11:55 am said:

Is this the ad for the Super Bowl?


59

+ ClinToN on February 1st, 2013 at 12:05 pm said:

GOW would be such a sick movie. :)


60

+ unbornsoldier on February 1st, 2013 at 1:12 pm said:

Great job on the trailer Sony :),it was emotional and epic!! I hope that god of war ascension will be more emotional,the trailer makes the wait so much harder,gow ascension day 1 buy no question about it,keep up the great work Sony y’all killing it!!!! :)


61

+ nYcFrEeWiLL82 on February 1st, 2013 at 1:32 pm said:

AGAIN ..ALL IM WAITING FOR IS A OFFICIAL LOOK AT THE COLLECTORS EDITION FIGURINE!!!!!..IM NOT WORRIED ABOUT THE SINGLE PLAYER ..ALTHOUGH I AM WORRIED ABOUT THE MULTIPLAYER GAME MENU..I HOPE THERE ARE PARTY ROOMS AND A BETTER VISUAL OF HOW WE CAN FIND GAME ROOMS AND WHAT NOT.WHATEVER THE CASE MAY BE PLEASE SHOW US HOW THE FIGURINE IS GOING TO LOOK..PLEASE AND THANK YOU! KEEP UP THE GOOD WORK SANTA MONICA!!


62

+ YungShep on February 1st, 2013 at 1:46 pm said:

it must be february already :)


63

+ Splathew on February 1st, 2013 at 2:03 pm said:

That literally gave me chills… Just amazing stuff.


64

+ Sephir007 on February 1st, 2013 at 2:04 pm said:

Really emotional, it’s very good, I would like to see more..


65

+ XFRod on February 1st, 2013 at 2:07 pm said:

I feel really sorry for those soldiers.


66

+ W0lf_MAN21 on February 1st, 2013 at 2:36 pm said:

Huge God of War fan. Yet, this game still kept falling off my radar for some reason. THIS trailer, just solidified a pre-order. Amazing job PlayStation.


67

+ Logan22 on February 1st, 2013 at 2:49 pm said:

I feel like they don’t even need to make a movie now, might as well cancel it. This was perfect, and captured any emotion a big 2 hour movie could possibly capture. It would just be this but with a whole bunch of money wasted on big ass action sequences. So might as well not even do it, just show this in theaters during the previews lol.

Kratos is the God of SuperBowl now though. No other commercial for entertainment will be able to get anywhere NEAR this caliber. Once again the gaming industry laughs in the face of the movie industry.


68

+ Logan22 on February 1st, 2013 at 2:58 pm said:

Wait so this wont be broadcasted on TV? Ah what a shame. It could’ve really raised the eye brows of a lot of non-gamers and show them what they’ve been missing out on.


69

+ Splathew on February 1st, 2013 at 3:11 pm said:

It costs about 4 million for a 30 second Ad during the Super Bowl. This trailer is 2 minutes long…


70

+ Vcheese on February 1st, 2013 at 3:30 pm said:

Excellent dude!! I loved how you managed to hide kratos ´s face the most you could, it is better that way, not because he looks bad or anything but the face has to be almost identical to the one of the character to look good. I would like to see more trailers like this for other games and hope to watch them on tv too!!!


71

+ SpooNManX on February 1st, 2013 at 4:03 pm said:

Sony, P L E A S E F I X Y O U R L O G I N F O R i O S & m o b i l e d e v i c e s ! ! ! !

There is a problem when trying to log into [removed] on a mobile device.
I’ve tried this on an iPod Touch 4 (Via both Google Chrome and Safari) and a Kindle Fire HD (via Silk)
and on all of them it redirects them to a non-existent page.

I emailed this to PS Customer Service and they replied with this useless tidbit…
“I recommend trying to view this site on your Personal Computer
(PC) to be able to view this information.

Thank you for contacting PlayStation® Support today.”

So this once worked perfectly, now it doesn’t and hasn’t for 4 weeks and your fix for this..
USE A PC?!? COME ON SONY… WORK WITH ME HERE! :(


72

+ Pildoring on February 1st, 2013 at 4:17 pm said:

I have to admit that i get so excite and emotional at the same time that i cry…… Just amazing!!


73

+ lionkrm07 on February 1st, 2013 at 4:44 pm said:

OMG… I cant wait… this video is amazing… and has a fan on GOW… I most say… is so deep, so great… I have to buy this game… thats logic…


74

+ SogeKing on February 1st, 2013 at 5:07 pm said:

…wow. Seriously. PlayStation marketing is coming from the ashes.


75

+ ATHANASSIUS on February 1st, 2013 at 5:31 pm said:

Played the god of war saga just to make my waiting easier, 12/03/2013 ‘s gonna be a holyday.


76

+ PoisonDart on February 1st, 2013 at 7:23 pm said:

That was pretty Epic trailer!! but I just got done watching the first 30 mins of the game on IGN and MY GOD… I cannot wait for this game next month.


77

+ T1NGO on February 1st, 2013 at 8:02 pm said:

Absolutely amazing commercial. Definitely a must buy game.


78

+ neuropunk on February 1st, 2013 at 8:22 pm said:

Just like New Super Mario Bros, these games are all the exact same. Rehash after rehash.

Not a fan of the linear QTE set piece shallow gameplay and easy puzzles for kindergartners. Maybe if the developers put less emphasis on flash instead of substance that these games would be much much better.

Every God of War game is a copy and paste from the previous one. Oh, but it has competitive multiplayer – OH WOWIE!


79

+ perrox5000 on February 1st, 2013 at 8:41 pm said:

That was a BadA$$ trailer! wow!


80

+ chrono1205 on February 1st, 2013 at 9:59 pm said:

That was deep. Have to pick it up day one.


81

+ miguel2764 on February 1st, 2013 at 10:15 pm said:

make a movie plz plz plz i dont care if it takes 5yrs make it so awsome this trailer is bad ass aww man they should :( us fans dont care if its the same as the game just add
deferent stuff n make it 3d plz make a real cinemark movie :(


82

+ KRAZHNBURNLOK_LA on February 2nd, 2013 at 12:36 am said:

i love it sooo much!! made me think about the whole story and what to look forward to with the last one!!!


83

+ Josuey_de_PR_ on February 2nd, 2013 at 12:52 am said:

great stuff cant wait for now im enjoying and at the same time hatting the new devil may cry


84

+ STORM_LASH on February 2nd, 2013 at 6:05 am said:

Damn…My only word for this…i was bleeding Tear’s


85

+ Elvick_ on February 2nd, 2013 at 6:15 am said:

Amazing.


86

+ NeonReaver on February 2nd, 2013 at 6:22 am said:

Was hoping Sony would be smart with this series, but it’s not really about the quality I guess. As long as it sells. Regardless this is a nice trailer for a milked series at this point.


87

+ youcefgamer on February 2nd, 2013 at 7:45 am said:

god of war man


88

+ Kedaro on February 2nd, 2013 at 8:17 am said:

Gotta’ be honest, I was going to pass on this for a few months and pick it up later on down the line.
What the hell was I thinking…

This trailer just sold it to me… Do more of this $#IT and you’ll get every penny I own.


89

+ goodguy_reuben on February 2nd, 2013 at 8:48 am said:

I always thought a GOW film would look silly.I am glad to say I thought wrong.This was amazing.


90

+ jhood1982 on February 2nd, 2013 at 5:51 pm said:

Watch it like 20 times, epic trailer. Can’t wait!!!


91

+ TomatoDragon on February 2nd, 2013 at 8:18 pm said:

No joke, I’m watched this like 100 times. And my wife, who has no fondness for Kratos, agreed that this was very touching. Can’t wait for my collector’s edition pre-order.


92

+ mikey_day on February 3rd, 2013 at 12:59 pm said:

Epic, at it’s finest.


93

+ neuropunk on February 3rd, 2013 at 3:39 pm said:

Aside from multiplayer, I am still wondering how this is any different from the other Glob of Bore games.


94

+ Godchild1020 on February 3rd, 2013 at 3:40 pm said:

I’m only having a Super Bowl Party at my house because I want all my friends to see this Epic Live trailer for God of War at the same time as me.

I enjoyed the LAT and I can’t wait for the release of God of War. I will purchase the PS3 Legacy bundle, because I want that Red PS3.

Also @NeonReaver, define Milked. This is the second game on the PS3 that is not an HD remake.


95

+ MrEver on February 3rd, 2013 at 5:54 pm said:

All of the god of wars an 500 GB an a Super Red Station an Kratos an i freakin luv Sony i want More


96

+ THUNDERxCRUSH on February 3rd, 2013 at 9:33 pm said:

Pure Sweet Love Of God! that was just juicy awesomeness! If you don’t feel sad and rage you are not human!
I want this game!


97

+ SolduNuts on February 4th, 2013 at 9:25 am said:

Good job Sony. Freaking good job. God of War is one of my favorite franchises ever and this commercial really hit home. Anybody who had played the first game as many times as I have will be touched by this commercial. In fact I am calling this the best Sony ad since Kevin Butler. I am going to replay the whole series again just to prepare for this game. Thanks again Sony for bringing Kratos back to the PS3 one last time.

Sold.


98

+ SolduNuts on February 4th, 2013 at 9:36 am said:

I keep replaying this video and I am now convinced this is the best commercial ever. Knowing the story behind Kratos adds a lot to it but I literally get goose bumps every time I watch it. Sony, give yourselves a big pat on the back for this one.

Sold.


99

+ sandrobebe18 on February 8th, 2013 at 4:26 am said:

Gosto muito do jogo


100

+ MaxSterling85 on February 8th, 2013 at 8:33 pm said:

This seems like a no-brainer but this commercial should be available for download on the PS3. Who else thinks so, I can’t keep going to Youtube, I would much prefer it on my system where I can remote view it on my Vita!


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