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Jan 08

Jan 08

CES 2010: 3D Q&A

Jeff Rubenstein's Avatar Posted by

Sr. Social Media Manager

3D is undoubtedly the biggest buzzword at this year’s Consumer Electronics Show. We know it’s coming to the PS3, but how exactly is that going to work for current PS3 owners? I asked that question of SCEA Director of Hardware Marketing John Koller, and the answers are in the video below.

We’ll have more from CES here on Monday. In the meantime, you can find more Sony CES news here.

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Anddo said:

January 8th, 3:42 pm

Great idea, but the 3D tv will be a roadblock for a lot of people, myself included. I have no problem paying for the glasses. But, buying a new tv, when my Bravia is barley 3 years old (got it day and date with PS3 launch) seems like a bit of a stretch. I’m a sucker for new tech, so I’ll probably end up getting it anyway. It just sucks that this couldn’t be done with the PS3 and the 3D glasses standalone.

KentoMaiku said:

January 8th, 3:43 pm

hey jeff any update on the friends list issue on the playstation website thanks.

Wollan said:

January 8th, 3:44 pm

Very much looking forward to be trying a game which combines motion gaming with stereo 3D.

PS! How about letting the PS Motion controller simulate a torch in a potential horror game. Let the sphere bright up your darkened living room mixed with out-of-screen 3D effects to create the most atmospheric game yet seen.

Edd said:

January 8th, 3:45 pm

Yeah I was excited for this, but there’s absolutely no way I’m going to be able to afford a 3D tv and shutter glasses. I thought it was just going to use real3D polarized glasses. SO while I think this is an awesome feature, I’m not going to be able to enjoy it unfortunately.

D-Squad3 said:

January 8th, 3:58 pm

You need a 3D TV? Bummer, I thought all they had to do was implement it in the game and all we needed was 3D glasses. I guess I won’t be experiencing PS3D.

GAM3R_16 said:

January 8th, 4:14 pm

Killzone 2 in 3d!

BukDaN-E said:

January 8th, 4:29 pm

now if sony could get someone to make a SCARY Survival Horror game in 3D!

cmon sony u guys gotta get tecmo to make another FATAL FRAME on the PS3 for us survival horror fans.

or just make a whole new survival horror game thats actually SCARY and JUMPY.

survival horror genre is a bit dry this season dont u think?

station3fever said:

January 8th, 4:35 pm

Don’t like the idea of the glasses but i understand how it works. I guess it won’t really kick-off until 2011 so maybe by them i will have a change of heart :)
rumor has it that direct tv will be adding about 3 channels in 2011. other companys such as walt disney, discovery, and of course sony & Imax. Like i said i love the idea it’s just the glasses are the killer :(

daddychaddy said:

January 8th, 4:41 pm

OMG!!! its the sega CD and 32X all over again, as of right now its pointless to enter 3D realm when everyone is just now starting to get into HDTV i dont think the consumer is really wanting this that bad everything looks so real already in HD 1080P why keep pushing the envelope so early in the game of HD, key word sony recession now one really has the money to re buy games or movies for 3D. But if you can offer 3D with lets say with the HD copy of Gran Turismo without buy a version for 3D if you make us buy a second copy of 3D viewing I will throw my PS3 off the cliff. AND I AM A LONG TIME FAN OF PLAYSTATION, BUT WE CAN HAVE A REPEAT OF THE EARLY 90’S GAMING WITH SEGA….

KidCommando said:

January 8th, 4:42 pm

I think a lot of you guys are getting prematurely excited. It is going to be YEARS before this kind of tech is going to be close to mainstream.

86% of Americans have a personal computer
65% of Americans have high speed internet
42% of Americans have a HDTV
10% of Americans have a blu-ray player

I applaud Sony for being one of the biggest supporters of 3D, and tech in general, but most of us will be waiting a long time before we are gaming in 3D.

just sayin, keep your anticipation in check.

raygun333 said:

January 8th, 4:46 pm

You will see 3d games first hand, you WILL want, period. I played Half life 1 with lame 60hz shutter glasses on a crt monitor, and loved it. All you guys calling 3d tv lame, HAH Hah HAH! <(last laugh, by me) You have no idea. If you really want to know how much better it is, do this experiment: close one eye for just a minute while looking around, then open both eyes and smell the coffee. I can imagine how much better a game like Fallout3 would have been in 3d.

raygun333 said:

January 8th, 4:53 pm

Glasses are required because there is no other practical way of keeping the images separate for each eye right now. The 3d lenticular screens that don’t need glasses have a one viewer sweet spot. Polarized glasses are better than the shutters, but will see how they rate when they are reviewed/compared. The laser 3d projector from HDI is looking to be the best 3d tv.


January 8th, 5:13 pm

Keep the CES coverage comin. I love expos, conferences, and other shows like this. When GC, E3 and TGS come, yah need to do huge coverage. Like every second coverage.

katsuo7171 said:

January 8th, 5:43 pm

God damn. I just bought a Sony HDTV in order to experience HD early last year. And now you guys want me to buy a Sony 3D tv which(knowing Sony) will be around 1800-2300 bucks. I’ll just wait until other brands jump in to the 3D TV Spectrum. It’ll most likely be cheaper.

chrispen8 said:

January 8th, 6:04 pm

do you really think this will be profitable?
20′ tvs are $3000. Do you really think I’d pay that much for playing 3d. No way. The common consumer doesn’t have that much money.

ADR143 said:

January 8th, 6:44 pm

im not really excited about this since i know u will spend alot of money to get 3d experience

darkrono said:

January 8th, 8:25 pm

i don`t care this…… Sony fix the ip fragmentacion error in the last firmwares

latigresaxx said:

January 8th, 8:47 pm

As much as 3D gaming (and movies) are exciting, I wish they’d make it a better and more comfortable experience for those of us that wear glasses. I feel like an idiot wearing glasses over my glasses!

Jokers-Card-09 said:

January 8th, 9:04 pm

Looking at current prices of HDTV’s, along with whether or not they’re 720p, 1080i, or 1080p, and name brand will have an effect on price. I would assume that they’ll be unbelievably expensive; 27″ and 32″ will probably be in the $1500 to $2000 dollar range while the 40″ and above will run you about $3500 to $5500. That’s a highball guess, but realistic. They’re not really thinking this through very well. I mean, what about people with prescription lens. It’s a little tough to wear lens and 3D glasses at the same time, and not to mention very uncomfortable. Have they tested on different demographics? If not, how do they know it will sell? How affordable is it? What about eye strain? What if it doesn’t sell…will those people who bought into it still have continued support for their equipment? These are just a few of the questions that need to be answered before we start jumping the gun. I mean, I love going to theatre and watching a 3D movie every now and then, but it’s not like I’m going to shell out $1500 to $2000 dollars on a 3D tv when Blu-Ray works just fine for me.

Enigma777 said:

January 8th, 9:12 pm

3D will be a gimmick, just like motion controls… Mark my words…

wiseken07 said:

January 8th, 9:54 pm

don’t you guys get it… 3D gaming coupled with the Motion controller that’s coming out… this will definitely add that z-axis of immersion for gaming… i can’t wait… my Wallet is screaming though… but man this is going to be amazing

hjason1 said:

January 8th, 11:15 pm

@15 yes they will be very expensive.
that is the whole point of doing this.
they want everyone to spend more money on new tv’s that will break within a year or 2.

this is getting really ridiculous that we have to keep buying new tv’s just to play the latest tech games.

i for one am not running out and buying a new tv for another 3 yrs or more.

my lcdtv works just fine with 3d movies so i don’t need a 3d tv to enjoy the technology.

SNAKE-EYES73 said:

January 8th, 11:57 pm

Same here I think it worthless SCEA you might be rich but not all of us can afford this high tech wear!..I can’t wear those silly things anyway that’s because I already have glasses lol..Jezz the dumb things people come up with Zzz..Sony I think you should concentrate on Cross Game Chat with In Game Music not 3d junk…AO Agree?…Well I certainly think so!.Wow almost 4 years and still no In game Music as well as Cross Game Chat that to me is Inexcusable!

SNAKE-EYES73 said:

January 9th, 12:08 am

Omg are they serious?! So we will have to buy those dam 3D glasses plus a new TV!..Da heck with that..SCEA is going into the retirement HOME you coning ^^^^^^^^ Forget it I’m sick of there lie’s buy this buy that..Your History Sony..Heck now I know why my friends told me Sony is done for it! I see it right here..Consumer Market your so blinded that Sony is going to suck your wallet dry!

stri said:

January 9th, 1:09 am

What I have to purchase another tv…I just got a new huge full HD plasma that cost like 4 g’s…

Now to play 3D I’m required to spend more??!!

Then I suppose I’ll need to purchase the games over again…and a ton of other things as well.
Ever stupid!

Why can’t it just be a firmware update. I’m quite sure there’s some way this technology of the past can be incorporated to the present without designing a whole new television.
If anyone says it can’t, then you are naive.
It all boils down to money.
And in this economy…good friggin’ luck!
Nice move Sony!
Yet it WILL sell…consumers are such suckers…myself included.
What a jip.


stri said:

January 9th, 1:33 am

I’m out…Sony’s pushing the tech harder than the strength of the economy can support.
Slow down and give the consumer what they ask for.
They’re begging for features for a long time and your pushing new new ones that we’re not ready for…as cool as they may be.

Get a grip Sony, stop and listen to us.

lyfestory said:

January 9th, 1:38 am

he said 3d tvs will be big next summer, but somehow, given the economy, i dont think it will be nearly as big as they may think… only those who are well off or secure will be able to jump on that 3dTV thing…i know this isnt big to me because i cant afford it… not after just finally getting an HDTV myself.. i wont be buying any more TVs in the next 5 years…

Dark_Vincent said:

January 9th, 3:42 am

Jeff, the Trophies page @ is STILL broken. It has been for over a month. Everytime we try to get in it says “Session expired”. Pls tell someone to fix it :/

Robert-Ninja said:

January 9th, 9:25 am

I don’t remember Jaws needing to have a special TV to play in 3D. I watched it as a kid on a really old TV, the big chunky heavy ones. This is lame that you need a new TV just to play 3D games & movies. Cinemas to it with PROJECTORS ffs, you’d think HDTVs would be able to do it. It’s just a manipulative optic filter, anyway.

the_slvr_bullt said:

January 9th, 9:31 am

I’m still kinda iffy on the 3D aspect, but I guess I could learn to love it after some time with it. Huge question though… Will 3D be an optional feature in future games, or will it be mandatory? The reason I ask is because I don’t have the money to plop down on a new TV right now, but I want to be able to play future releases. Reply if possible, and thanks for the info.

samten said:

January 9th, 10:00 am

Why not stick a USB device in the playstation to synch the glasses? You just need a 1080p TV (or maybe even 720p). Would that work? Or would you get flicker.

Shadow_Dancer said:

January 9th, 2:43 pm

Simple as a firmware update huh John? What if you survey users and they tell you they won’t use it that much, will you then decide to remove 3D gaming from the PS3? No?

THEN WHY ARE YOU NOT DOING IT FOR PS2 BC!? How about a “simple firmware update” for that!? John? Are you listening?

thegriefer said:

January 9th, 4:23 pm

If we already have super stardust now do we have to buy it again if we want it in 3d or more importantly will 2d and 3d versions of games be sold separately or just a firmware update and an option?

kenkraly2004 said:

January 9th, 7:23 pm

I’ve heard about all the things when it comes to 3D but I am not a huge fan of 3D and here’d why. 1. The glasses 2. You have to buy a new HDTV. 2. You have to buy a new blu-ray player (even though the ps3 will have soon a firmware update for 3D).

sharpshoot said:

January 9th, 8:27 pm

Do you have to upgrade your cables to hdmi 1.4?

Chapulin140 said:

January 10th, 12:40 am

Can’t wait to play Killzone 3 in 3D!!!

Sereal_Killer said:

January 10th, 8:27 am

the reason for needing to buy the games again is because the game has to be made with 3d in mind. they cant yet magically know what image to bring to the front and what to send to the back with a standard game.
that being said i dont think games wil cost more cause they already use 3d models in game.

movies on the otherhand require using a 3d camcorder so it is harder to do.

some tvs are already 3d compatible they need to have a refresh rate of 120hz or more because they need to send 60 frames per eye to make a smooth 3d images tho having a 120hz tv does not guanranteee compatibility

zainthesnipe said:

January 10th, 2:23 pm

i went to playdium a couple of weeks ago and they had a 3d tv that required NO GLASSES no joke so it is possible
there was no mist water or any other stupid stuff it was legit

danielminds1 said:

January 11th, 8:20 am

Sony 3D TV price?
Hope it’s worth to buy one of those and replace my Bravia XBR4 TV!

borje2 said:

January 11th, 8:55 am

When will the PS3 be able to move subtitles into the 2.35:1 area. Since the PS3 i a perfect Bluray player it has to add the ability of moving subtitles for user that has got a 2.35:1 screen. Philips and oppo has allready got this feature.

Phantom250 said:

January 12th, 2:41 pm

man, it will be soooooo pricy i mean, who will be capable of buying these tv but anyway, nice that PS3 will hav 3D built in

Phantom250 said:

January 12th, 2:44 pm

KidCommando, u forgot PS3 Blu-Ray player, last 5 weeks of 2009, 1,8 millons(not sure)of PS3 were sold

Sahil6758 said:

January 16th, 12:41 pm

hey Jeff, i wanted to know if my T.V was 3D. i don’t really know. heres the link to my T.V

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