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Nov 19

Nov 19

PlayStation 3: It Only Does Gifts for the Whole Family

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

Yesterday, I shared with you a sneak peek of our latest ad featuring Kevin Butler and the soon-to-be-released Gran Turismo 5. I’m back again today to give you the first look at an exciting Kevin Butler holiday double feature—two new ads which will begin airing tomorrow.

With Black Friday just one week away, we are preparing to kick off the start of the traditional holiday shopping season. Retail stores will fill to capacity with tech-hungry shoppers looking for the year’s best bargains. While some can navigate the mass of home entertainment options with ease, others may find it overwhelming. We know that many of you who read the PlayStation.Blog already understand the incredible value and unmatched features of PS3. But some consumers are still educating themselves on different gift options and not everyone fully understands what an all-in-one home entertainment powerhouse the PS3 is, much to Kevin’s dismay.

In addition to including one of the best Blu-ray players on the market, and boasting a deep and varied line-up of exclusive must-have titles, PS3 also provides free access to PSN. This means you and your entire family can dig into thousands of your favorite movies and TV shows, enjoy some of your favorite sports, and benefit from an extensive selection of downloadable games. As Kevin points out, combining a world class game system with one of the “sweetest” Blu-ray players around is nothing more than a match made in entertainment heaven.

While these ads showcase the incredible value of both PS3 and PSN, that’s only one piece of what makes the PS3 the perfect gift. In addition to a list of blockbuster titles for PS3 that includes Gran Turismo 5, UNCHARTED 2: Game of the Year Edition and The Sly Collection you will also be able to add PlayStation Move to your cart. PlayStation Move has already shipped more than 1 million units in North and Latin America alone and is primed to bring the family together in the living room this holiday season. With a large selection of PlayStation Move games, from gritty favorites like The Fight: Lights Out to family friendly titles such as EyePet, SingStar Dance and Start the Party!, PlayStation Move is the only motion control solution on the market that provides a precise and engaging experience with games that everyone on your holiday list will enjoy playing together.

Whether you’re a last minute shopper or a Black Friday deal fanatic, we hope PS3 and PlayStation Move are on your list of must-haves this holiday season!



Add Your Own

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Maverick10 said:

November 19th, 9:02 am

everytime I see the name Peter Dille, I automatically think of him and KB at E3. Still Epic

Asked my wife for 3 PS3 games this Christmas. Can’t wait!

Glacier928 said:

November 19th, 9:07 am

Great Ads Peter! Best of luck with console sales and sales with the PS Move (which for those of you who haven’t picked it up yet should definitely get it)!

Vex_Doppel said:

November 19th, 9:08 am

I just happen to be looking for a great deal for my Sister’s family.

ycole11 said:

November 19th, 9:09 am

Good stuff.

DeNonno said:

November 19th, 9:10 am

Two for two. Nice ads.

TheForbiddenOne said:

November 19th, 9:10 am

The picture of KB face on the air balloon was hilarious. Where he smelled the fake mom’s hair. Man KB is a god when it comes to humor.

perrandy said:

November 19th, 9:10 am

like these family friendly commercials.good job sony!

xeno3d said:

November 19th, 9:10 am

I like strawberries

Gorvi said:

November 19th, 9:13 am

The first one isn’t bad, but the end of that second commercial almost made me choke on my coffee. Well played. :)

FredPunella said:

November 19th, 9:15 am

Another two awesome ads.

Way to go Mr. Dille and team.

sticklife said:

November 19th, 9:16 am

Haha, aw man, some of the best yet. They should mention life with playstation. After all, this is the season for giving.

Zezzler said:

November 19th, 9:17 am

‘She smells like strawberries!’

haha, advertising GOLD! those were awesome.

Maurisio said:

November 19th, 9:19 am

All I can say is awesome. By the way I’m really liking the rewards program I luv my new avatar.

JonJonXD said:

November 19th, 9:21 am

I love you, Kevin Butler

HatmanTc said:

November 19th, 9:22 am

“she smells like strawberries” gave me a good laugh..

decent ads..

Butters360 said:

November 19th, 9:22 am

See, this is what happens when you let the VP of Add More Awesome advertise. I’m looking forward to all the Kevin Butler ads for 2011. Dude’s gonna be busy with all those PS3 exclusives.

KazeEternal said:

November 19th, 9:25 am

DO NOT SHOW THE SECOND ONE! It’s funny yes, but doesn’t fit Kevin Buttler O.O The dude is crazy cool, not crazy creepy.

lcmnick said:

November 19th, 9:26 am

If only the US public actually responded to these ads…

Time to lower the price a little bit, Sony.

trounbyfire said:

November 19th, 9:30 am

THANK GOD SONY is being more aggressive. Keep it up and promote the heck out of GT5 and you will have your biggest PS3 exclusive ever.

Love the KB GT5 ad best one yet.

cybercam said:

November 19th, 9:35 am

KB is the man! I always look forward to the next KB commercial as much as a new game release!

piratedrunk said:

November 19th, 9:40 am

Great ads. The end of the second one is priceless.

loadstone007 said:

November 19th, 9:48 am

EPIC ads. E-P-I-C!

wvnative said:

November 19th, 9:48 am

PS move isnt on my holiday christmas or shopping list.

Wipeoutt31 said:

November 19th, 9:52 am

Scent of a Woman.

FunkyTable said:

November 19th, 9:52 am

Yes, but there are not any good Playstation Move deals offered by retailers yet. Why would they encourage us to buy Playstation Move on black friday when it isn’t on sale anywhere? I’ve been WAITING to get a PS3 320 GB bundle this black friday expecting some kind of deal and have so far come up short. If there’s anything sony can do to correct this, Please do so.

Gamestop and Sony Style have yet to reveal their black friday deals, maybe one of them will be the ONLY retailer to offer a sale on the Playstation Move and Playstation Move bundle. I sure hope so.

Superstrokey1123 said:

November 19th, 9:57 am

lol best ad campaign ever. GJ guys

TheTwelve said:

November 19th, 10:01 am

I keep waiting to get sick of Kevin Butler…and it just never happens. I just can’t stop laughing.


LordRaoh said:

November 19th, 10:02 am


good stuff..

TrueStoryGuy said:

November 19th, 10:06 am

“I mean, just look at this freakishly happy, fake TV family here!” — Calling it out makes it so much funnier.

spatsnaz said:

November 19th, 10:06 am

They’re both wonderful. Good work!

KidCommando said:

November 19th, 10:08 am


Thanks for the new avatars!

Nothing beats free rewards for playing games.


krae_man said:

November 19th, 10:14 am

I can’t believe you still aren’t doing holiday bundles(apart from a few retailer specific ones in limited quantities).

Holiday bundles have done wonders to your competetors sales for the past 4 years and you don’t seem to take the hint.

For crying out loud, Pack in one of the Ratchet games and Madagascar Kartz or something along those lines into every PS3 this holiday already.

Chase167 said:

November 19th, 10:14 am

she smells strawberry classic lolololololololol

Wipeoutt31 said:

November 19th, 10:15 am

Hey Peter

In the PlaystationStore–Game–Media–PS3 TV ADS section has not been properly updated in a while enough the TV ADS have been release in the Store.

Korbei83 said:

November 19th, 10:16 am

I will never tire of Kevin Butler.

If Kevin Butler advertised for PS1, he’d be VP of Planet Earth by now.

TallCrowe said:

November 19th, 10:27 am

You need to make a Kevin Butler section of the PlayStation store. A nice compendium of all of his ads.

adolson said:

November 19th, 10:27 am

Is there any reason Sony hasn’t put KB’s face on the PS3 box yet? That’d move units.

Zookey said:

November 19th, 10:30 am

Awesome stuff!


November 19th, 10:33 am

The fake family was soooooooo funny!

EnigmaNemesis said:

November 19th, 10:41 am

I love these Butler ads. As long as the writers stay creative and witty, they will NEVER get old!

TwinDad said:

November 19th, 10:48 am

I did like the line about the happy fake TV family. Other wise it’s meh for advertising the product. But I’m sure it will sell somebody.

With Blu-Ray players down to $80 now, I won’t be buying a PS3 to play movies on. I won’t risk $300 PS3 on YLOD over a movie. It’s cheaper to run and replace a standalone BR player.

wizeguy22 said:

November 19th, 10:49 am

love these commercials .. nice lil laugh to start my day thanks Sony and Kevin Butler… and Peter Dille.

xaos said:

November 19th, 10:52 am

Great as always; is that San Francisco outside the window in the first ad? If so, I can’t believe I missed the modest Kevin Butler blimp :P

pitythefool852 said:

November 19th, 10:55 am

Some of the KB ads a few months back seem a little forced… but these two and the GT5 one are pure advertising gold.

Whoever produces these commercials needs a Christmas bonus.

Speaking of Christmas bonuses, is there any chance of a few reductions? I mean, the console+move bundle is actually a dollar more expensive than buying separately… where’s the logic in that?

How about keeping the prices the same for the bundles, but throwing in an extra controller (Move or DS3) or something?

arnoldmcguire335 said:

November 19th, 11:03 am

@42 the new units don’t do YLOD anymore. so it’s safe.

and yeah the new ads say “EPIC” on it. now if only the PS3 became a “Proud sponsor of Disney Channel” it’ll even bolster sales.

Shacojin said:

November 19th, 11:04 am

OMG thats hilarious! Kevin Butler + PlayStation = GOLD!!!

pitythefool852 said:

November 19th, 11:04 am


The PS3 and an $80 BD Player are completely different machines. PS3s Bluray keeps getting upgraded by firmware for a start. I bought my PS3 last year, and this year every PS3 got remotely upgraded to 3D. Good value for money as far as I’m concerned. I do know a few people who bought one just as a BD Player last year before the prices of other players dropped.

Of course, right now $299 is a bit much if you just want Bluray, but if you consider the movie streaming and the great games too then its still a very good price.

I’m not sure what the YLOD failure rate is, but by my machine and all my friends’ machines are still going strong.

Biz_Markee said:

November 19th, 11:06 am

I’m betting her other mane of hair doesn’t smell like strawberries. Kev, give it a whiff! Bet you like that too!

AngleofDeath696 said:

November 19th, 11:08 am

If only the PS3 could play MKV too.

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