Watch Dogs 2

Apr 21

Apr 21

It Only Does Race, Create, Share

Peter Dille's Avatar Posted by Senior Vice President, Marketing & PlayStation Network

Calling all kart racers,

Last year at E3, we unveiled our next installment of the “Play, Create, Share” movement which has been a runaway success since LittleBigPlanet branded a new standard for user-generated gaming. This time we’ve taken the genre-creating formula to the race tracks. We’re putting the power of creation back into your hands to redefine kart racing as we know it today.

Launching on May 25th for the PS3 and PSP, ModNation Racers will fill millions of living rooms with next gen kart racing with crazy obstacles, weapons, and a whole host of new characters to race along with you. You’ll be able to play single player or challenge your friends to compete on race tracks that come built in with the game. But imagine being able to customize your characters, your karts, and your very own tracks with your personal flare. We know our users are extremely creative as we already have more than 2 million user generated levels for LittleBigPlanet. Imagine what we’ll see when you all start making amazing race tracks.

We know something very special happens when you provide the right tools, a sophisticated technology platform and combine them with incredibly imaginative people like yourselves. And the industry seems to agree. Destructoid is calling ModNation Racers the “last kart racing game you’d ever need to own” while PlayStation The Official Magazine touts it’ll be “your next great PS3 obsession.” Even our own esteemed developers such as David Jaffe and Ted Price are singing its praises. We’re confident ModNation Racers will produce an entirely new community of gaming fans and will showcase just how creative PlayStation fans are.

With a game as special as ModNation Racers, you can be sure we’ll be behind it in a big way. Our “Dear PlayStation” spot will premiere during South Park’s Season Finale on April 28th and you can catch it on Kevin’s YouTube channel starting this afternoon. Kevin Butler realizes he’s going to have to go “old school” to get through to an anxious gamer who wonders if he and his self created track have the right stuff. It’s become one of my all time favorites.

We look forward to your thoughts on Kevin’s new look. But more importantly, we can’t wait to see (and race) what you all will create once you get your hands on this ground breaking new game. There’s no audience of gamers more passionate, creative and plugged in than PlayStation Nation. And “Only on PlayStation” will you find experiences like ModNation Racers.

Add Your Own

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Xervai said:

April 21st, 1:32 pm

Kevin butler is my hero! First day purchase! Thank you sony!

Korbei83 said:

April 21st, 1:37 pm

I’m going to beat Steve.

Steve, you’re going down!

BigMak43 said:

April 21st, 1:39 pm

woooo finally lol…been waiting sense E3 for this game…25th cant come soon ehough

Darkpen said:

April 21st, 1:39 pm

lol, I love how he transforms over the course of the commercial.

Carl-G said:

April 21st, 1:40 pm

Another FUNNY advert ;D

KVG88 said:

April 21st, 1:41 pm

omg – best Kevin Butler commercial EVER lol

SPARDA said:

April 21st, 1:42 pm

They get better and better….

I want to see Kevin Butler at E3!!!!

Make it happen Sony

Zookey said:

April 21st, 1:43 pm

Sugoi!

IGLOO05 said:

April 21st, 1:44 pm

KB does it again!

MatheAdi said:

April 21st, 1:44 pm

Kevin Butler FTW!

Congrats Sony for a great Marketing team..

Modnation Racers is incredible, can’t wait to play it!

Elite_Killer_07 said:

April 21st, 1:46 pm

This was the best one yet. Hilarious!

ILOVEPLASTATION3 said:

April 21st, 1:47 pm

GREAT AD!!!! :D Very funny as always.

gumi42 said:

April 21st, 1:48 pm

Awesome guys, Steve doesn’t stand a chance.
I got a chance to try it out during the beta and I am stoked
for this game.

Kevin’s new look is amazingly chester….quite hilarious

steeleye54 said:

April 21st, 1:48 pm

that’s the last time i ever wanna see kevin butler in short shorts

Nintendo451 said:

April 21st, 1:49 pm

I saw this last night when it was accidentally put up on YouTube. Pure Genius! He sure inspires me to perspire alright!

imajinetion said:

April 21st, 1:50 pm

I want those orange pants.

A_star23 said:

April 21st, 1:50 pm

Sony’s marketing team has to be given HUGE credits for all the Kevin Butler commercials, these are incredible!

halebound00 said:

April 21st, 1:51 pm

Kevin Butler…where were you three years ago? I love these commercials. Those shorts…hilarious.

mauaus said:

April 21st, 1:52 pm

Hahahaha OMG that was hillarious :D

Vex_Doppel said:

April 21st, 1:53 pm

Already got it reserved. Love the commercials Kevin.

brianR said:

April 21st, 1:53 pm

love these commercials

SHiNKOiN said:

April 21st, 1:54 pm

It’s what Coach Butler always says, “Heart. Obedience. Motivation. Opportunity.”

Majin47 said:

April 21st, 1:54 pm

Note to Kevin Butler:
Never, ever, wear shorts – especially orange shorts – ever again…

The mustache…eh…?

TakumiM07 said:

April 21st, 1:55 pm

Best ad campaign Sony has EVER had for any of the Playstations. Kevin Butler is awesome.

poodude said:

April 21st, 1:56 pm

Any chance for a Kevin Butler Mod in Modnation :p?

adolson said:

April 21st, 1:57 pm

I hope Sony keeps this guy around for a long time… It would be a mistake not to.

VincentVendetta said:

April 21st, 1:58 pm

You know who you could have borrowed for ModNation Racers? Hermann Tiike, Formula One circuit designer and architect. Now that would have been awesome… for Europe, but not in America I guess.

adolson said:

April 21st, 2:00 pm

Also: Clear eye, full hearts, can’t lose!

adolson said:

April 21st, 2:01 pm

Gah! Blog needs an edit function so I can fix my typo. :P

FoolKiller79 said:

April 21st, 2:04 pm

Wait a second. I’M STEVE!!!

YOU WANT WAR BUTLER? YOU’VE GOT IT!!!

I’m fighting the good fight for all Steve’s everywhere (and there are a lot of us).

TrueFFVIIFan said:

April 21st, 2:04 pm

I am still sadden by the fact that THESE COMMERCIALS(!!!) are not presented IN SUBTITLE?!?!?! What is wrong with you – Peter Dille and Sony for not being fair to us… I can’t understand what they are talking about – let alone knowing that people are still enjoying this…??? Come on. Make this happen for us! PUT SUBTITLE IN!!!

MLZ911 said:

April 21st, 2:04 pm

love it. Butler better be at E3!

maddymad said:

April 21st, 2:07 pm

Awesome! Kevin Butler rocks in Sony ads!

Spinout209 said:

April 21st, 2:09 pm

Kevin Butler is looking sexy in those short shorts. He’s gonna get all the ladies. Please let him be in E3, It’d make E3 for Sony EPIC with a Capital E

GiordanoTJ said:

April 21st, 2:11 pm

Hahaha love it! Can’t wait for the next 30 seconds of awesomeness!!

JimmyMagnum said:

April 21st, 2:12 pm

Already got it up on my FB fan page (or is it Like Page now?). And changed the display picture: http://www.facebook.com/pages/Kevin-Butler-from-Sonys-Ad-Campaigns/127235177739

BigBoss712 said:

April 21st, 2:13 pm

and the ads keep getting even better. x)

gxs194 said:

April 21st, 2:15 pm

Darn you Sony, another great game I will not be able to purchase because I’m sure it will require a FW upgrade. You only have a little over a month to re-enable my Other OS support so I can purchase this game. Good thing SSFIV is multi platform so I don’t have to miss out on that one next week.

righello said:

April 21st, 2:18 pm

Again, sounds interesting! — But, can’t watch video on my PS3..

jimmyfoxhound said:

April 21st, 2:19 pm

Very funny! Can’t wait to try the game out for myself!

righello said:

April 21st, 2:20 pm

— Or Youtube, for that matter.. My PS3 doesn’t do those.

joostin said:

April 21st, 2:20 pm

HAHAHAHA!!! Instant classic! I think I had an old Football coach who looked like that. Mid-winter in Canada he would be wearing shorts that were too darn short for him lol.

Great Ad Sony!

blackmajic13 said:

April 21st, 2:23 pm

Hahaha! VP Of inspiration and perspiration! Gotta love Kevin Butler!

Hellman said:

April 21st, 2:28 pm

First day purchase! Game looks awesome!

BigPoppaB said:

April 21st, 2:29 pm

Another great commercial… but having played the beta I will comfortably pass on this one. All the customization options in the world mean nothing if the actual game is bland

Ashend said:

April 21st, 2:30 pm

Brilliant! I love these ads. I love Kevin’s always changing VP positions, as well as his wit. As for the get up… wow. But I think if he kept looking like that, the ads would probably start to end up following the same trends – I like how random he is now, and I can’t wait to see the next game you do an ad for.

harpdevil said:

April 21st, 2:31 pm

I am going to ask this very clearly.

HOW can I get my own copy of that big black and white self-portrait KB has on his wall??

Mattimeoo said:

April 21st, 2:34 pm

I’d totally get this game is PS3 didn’t do everything, like steal features from PS3 owners and force them to never upgrade their PS3 because they want to keep the PS3’s original functionality that they purchased.

DZORMAGEN said:

April 21st, 2:34 pm

LMAO!!!!!!!!!!!

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