Horizon Zero Dawn

Apr 21

It Only Does Race, Create, Share

Peter Dille's Avatar Posted by on Apr 21, 2010 // Senior Vice President, Marketing & PlayStation Network

Calling all kart racers,

Last year at E3, we unveiled our next installment of the “Play, Create, Share” movement which has been a runaway success since LittleBigPlanet branded a new standard for user-generated gaming. This time we’ve taken the genre-creating formula to the race tracks. We’re putting the power of creation back into your hands to redefine kart racing as we know it today.

Launching on May 25th for the PS3 and PSP, ModNation Racers will fill millions of living rooms with next gen kart racing with crazy obstacles, weapons, and a whole host of new characters to race along with you. You’ll be able to play single player or challenge your friends to compete on race tracks that come built in with the game. But imagine being able to customize your characters, your karts, and your very own tracks with your personal flare. We know our users are extremely creative as we already have more than 2 million user generated levels for LittleBigPlanet. Imagine what we’ll see when you all start making amazing race tracks.

We know something very special happens when you provide the right tools, a sophisticated technology platform and combine them with incredibly imaginative people like yourselves. And the industry seems to agree. Destructoid is calling ModNation Racers the “last kart racing game you’d ever need to own” while PlayStation The Official Magazine touts it’ll be “your next great PS3 obsession.” Even our own esteemed developers such as David Jaffe and Ted Price are singing its praises. We’re confident ModNation Racers will produce an entirely new community of gaming fans and will showcase just how creative PlayStation fans are.

With a game as special as ModNation Racers, you can be sure we’ll be behind it in a big way. Our “Dear PlayStation” spot will premiere during South Park’s Season Finale on April 28th and you can catch it on Kevin’s YouTube channel starting this afternoon. Kevin Butler realizes he’s going to have to go “old school” to get through to an anxious gamer who wonders if he and his self created track have the right stuff. It’s become one of my all time favorites.

We look forward to your thoughts on Kevin’s new look. But more importantly, we can’t wait to see (and race) what you all will create once you get your hands on this ground breaking new game. There’s no audience of gamers more passionate, creative and plugged in than PlayStation Nation. And “Only on PlayStation” will you find experiences like ModNation Racers.

//Add Your Own


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+ Xervai on April 21st, 2010 at 1:32 pm said:

Kevin butler is my hero! First day purchase! Thank you sony!


+ Korbei83 on April 21st, 2010 at 1:37 pm said:

I’m going to beat Steve.

Steve, you’re going down!


+ BigMak43 on April 21st, 2010 at 1:39 pm said:

woooo finally lol…been waiting sense E3 for this game…25th cant come soon ehough


+ Darkpen on April 21st, 2010 at 1:39 pm said:

lol, I love how he transforms over the course of the commercial.


+ Carl-G on April 21st, 2010 at 1:40 pm said:

Another FUNNY advert ;D


+ KVG88 on April 21st, 2010 at 1:41 pm said:

omg – best Kevin Butler commercial EVER lol


+ SPARDA on April 21st, 2010 at 1:42 pm said:

They get better and better….

I want to see Kevin Butler at E3!!!!

Make it happen Sony


+ Zookey on April 21st, 2010 at 1:43 pm said:



+ IGLOO05 on April 21st, 2010 at 1:44 pm said:

KB does it again!


+ MatheAdi on April 21st, 2010 at 1:44 pm said:

Kevin Butler FTW!

Congrats Sony for a great Marketing team..

Modnation Racers is incredible, can’t wait to play it!


+ Elite_Killer_07 on April 21st, 2010 at 1:46 pm said:

This was the best one yet. Hilarious!


+ ILOVEPLASTATION3 on April 21st, 2010 at 1:47 pm said:

GREAT AD!!!! :D Very funny as always.


+ gumi42 on April 21st, 2010 at 1:48 pm said:

Awesome guys, Steve doesn’t stand a chance.
I got a chance to try it out during the beta and I am stoked
for this game.

Kevin’s new look is amazingly chester….quite hilarious


+ steeleye54 on April 21st, 2010 at 1:48 pm said:

that’s the last time i ever wanna see kevin butler in short shorts


+ Nintendo451 on April 21st, 2010 at 1:49 pm said:

I saw this last night when it was accidentally put up on YouTube. Pure Genius! He sure inspires me to perspire alright!


+ imajinetion on April 21st, 2010 at 1:50 pm said:

I want those orange pants.


+ A_star23 on April 21st, 2010 at 1:50 pm said:

Sony’s marketing team has to be given HUGE credits for all the Kevin Butler commercials, these are incredible!


+ halebound00 on April 21st, 2010 at 1:51 pm said:

Kevin Butler…where were you three years ago? I love these commercials. Those shorts…hilarious.


+ mauaus on April 21st, 2010 at 1:52 pm said:

Hahahaha OMG that was hillarious :D


+ Vex_Doppel on April 21st, 2010 at 1:53 pm said:

Already got it reserved. Love the commercials Kevin.


+ brianR on April 21st, 2010 at 1:53 pm said:

love these commercials


+ SHiNKOiN on April 21st, 2010 at 1:54 pm said:

It’s what Coach Butler always says, “Heart. Obedience. Motivation. Opportunity.”


+ Majin47 on April 21st, 2010 at 1:54 pm said:

Note to Kevin Butler:
Never, ever, wear shorts – especially orange shorts – ever again…

The mustache…eh…?


+ TakumiM07 on April 21st, 2010 at 1:55 pm said:

Best ad campaign Sony has EVER had for any of the Playstations. Kevin Butler is awesome.


+ poodude on April 21st, 2010 at 1:56 pm said:

Any chance for a Kevin Butler Mod in Modnation :p?


+ adolson on April 21st, 2010 at 1:57 pm said:

I hope Sony keeps this guy around for a long time… It would be a mistake not to.


+ VincentVendetta on April 21st, 2010 at 1:58 pm said:

You know who you could have borrowed for ModNation Racers? Hermann Tiike, Formula One circuit designer and architect. Now that would have been awesome… for Europe, but not in America I guess.


+ adolson on April 21st, 2010 at 2:00 pm said:

Also: Clear eye, full hearts, can’t lose!


+ adolson on April 21st, 2010 at 2:01 pm said:

Gah! Blog needs an edit function so I can fix my typo. :P


+ FoolKiller79 on April 21st, 2010 at 2:04 pm said:

Wait a second. I’M STEVE!!!


I’m fighting the good fight for all Steve’s everywhere (and there are a lot of us).


+ TrueFFVIIFan on April 21st, 2010 at 2:04 pm said:

I am still sadden by the fact that THESE COMMERCIALS(!!!) are not presented IN SUBTITLE?!?!?! What is wrong with you – Peter Dille and Sony for not being fair to us… I can’t understand what they are talking about – let alone knowing that people are still enjoying this…??? Come on. Make this happen for us! PUT SUBTITLE IN!!!


+ MLZ911 on April 21st, 2010 at 2:04 pm said:

love it. Butler better be at E3!


+ maddymad on April 21st, 2010 at 2:07 pm said:

Awesome! Kevin Butler rocks in Sony ads!


+ Spinout209 on April 21st, 2010 at 2:09 pm said:

Kevin Butler is looking sexy in those short shorts. He’s gonna get all the ladies. Please let him be in E3, It’d make E3 for Sony EPIC with a Capital E


+ GiordanoTJ on April 21st, 2010 at 2:11 pm said:

Hahaha love it! Can’t wait for the next 30 seconds of awesomeness!!


+ JimmyMagnum on April 21st, 2010 at 2:12 pm said:

Already got it up on my FB fan page (or is it Like Page now?). And changed the display picture: http://www.facebook.com/pages/Kevin-Butler-from-Sonys-Ad-Campaigns/127235177739


+ BigBoss712 on April 21st, 2010 at 2:13 pm said:

and the ads keep getting even better. x)


+ gxs194 on April 21st, 2010 at 2:15 pm said:

Darn you Sony, another great game I will not be able to purchase because I’m sure it will require a FW upgrade. You only have a little over a month to re-enable my Other OS support so I can purchase this game. Good thing SSFIV is multi platform so I don’t have to miss out on that one next week.


+ righello on April 21st, 2010 at 2:18 pm said:

Again, sounds interesting! — But, can’t watch video on my PS3..


+ jimmyfoxhound on April 21st, 2010 at 2:19 pm said:

Very funny! Can’t wait to try the game out for myself!


+ righello on April 21st, 2010 at 2:20 pm said:

— Or Youtube, for that matter.. My PS3 doesn’t do those.


+ joostin on April 21st, 2010 at 2:20 pm said:

HAHAHAHA!!! Instant classic! I think I had an old Football coach who looked like that. Mid-winter in Canada he would be wearing shorts that were too darn short for him lol.

Great Ad Sony!


+ blackmajic13 on April 21st, 2010 at 2:23 pm said:

Hahaha! VP Of inspiration and perspiration! Gotta love Kevin Butler!


+ Hellman on April 21st, 2010 at 2:28 pm said:

First day purchase! Game looks awesome!


+ BigPoppaB on April 21st, 2010 at 2:29 pm said:

Another great commercial… but having played the beta I will comfortably pass on this one. All the customization options in the world mean nothing if the actual game is bland


+ Ashend on April 21st, 2010 at 2:30 pm said:

Brilliant! I love these ads. I love Kevin’s always changing VP positions, as well as his wit. As for the get up… wow. But I think if he kept looking like that, the ads would probably start to end up following the same trends – I like how random he is now, and I can’t wait to see the next game you do an ad for.


+ harpdevil on April 21st, 2010 at 2:31 pm said:

I am going to ask this very clearly.

HOW can I get my own copy of that big black and white self-portrait KB has on his wall??


+ Mattimeoo on April 21st, 2010 at 2:34 pm said:

I’d totally get this game is PS3 didn’t do everything, like steal features from PS3 owners and force them to never upgrade their PS3 because they want to keep the PS3’s original functionality that they purchased.


+ DZORMAGEN on April 21st, 2010 at 2:34 pm said:


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